Campari's Grand Marnier is attempting to position itself as a better alternative to the more traditional ingredients when mixing a margarita. Read the whole story
In an earnings call, the company also addressed performance expectations around the BodyArmor brand. Read the whole story
The company plans to support recent growth for its Coors Banquet brand with its first new TV campaign in years. Read the whole story
The "Champagne of beers" partnered with Chef Sam Davis-Allonce, founder of Hot N Saucy, on the release, available for sale beginning April 29. Read the whole story
The grocery giant's head of retail media dishes on how innovative CPG companies are leaning into better messages. Read the whole story
To promote the limited-edition release, the brand is launching a virtual experience tied to a promotional giveaway. Read the whole story
In an earnings call, Mondelez said it would continue to increase advertising and consumer spending "in the high single digits" year-over-year. Read the whole story
The national campaign for Gallo's hard seltzer brand will run across broadcast, streaming, and online video, and expand with further social and local initiatives. Read the whole story
Wendy's cold beverage cups are imprinted with a special QR code, that, when scanned, make a $5 donation to the Dave Thomas Foundation for … Read the whole story