by Sarah Mahoney on Jan 31, 6:00 AM
President of TracyLocke agency Tina Manikas has some answers: "Experiential retail has now risen to a higher level because stores are being redefined."
by Steve Ellwanger on Jan 28, 7:00 AM
Menu Hacks come as McDonald's is doubling down on core menu items while testing the plant-based McPlant burger in a partnership with Beyond Meat.
by Steve Ellwanger on Jan 27, 7:00 AM
Amid the pandemic, Denny's entered the ghost kitchen space last year with the launch of The Burger Den and The Meltdown.
by Sarah Mahoney on Jan 26, 7:00 AM
"Brands can't be seen as either too pro-democracy or too pro-China, or run the great risk of offending someone," says Northwestern U. marketing professor.
by Steve Ellwanger on Jan 25, 7:00 AM
The move by Swedish Match is the latest in a series of sports teams and consumer brands disassociating themselves from controversial Native American ties.
by Sarah Mahoney on Jan 24, 7:42 AM
The subway campaign invites people to make their pro-choice views on abortion part of their dating profile.
by Les Luchter on Jan 20, 3:06 PM
Recognizing wine's declining popularity among younger demos, WineRAMP plans a campaign comparable to joint efforts like "Got Milk?"
by Les Luchter on Jan 20, 6:00 AM
Other P&G categories showing double-digit growth for the second quarter were fabric care and feminine care.
by Sarah Mahoney on Jan 19, 7:00 AM
Meanwhile, analysts see possible weakness ahead for mall-based stores, especially the Gap.
by Steve Ellwanger on Jan 17, 7:57 PM
As of November, 28.2% of podcast listeners had used restaurant delivery in the past 30 days, compared to 14% of non-listeners.