STRATEGIES
by Jamie Power on Oct 31, 2:00 PM
Throw out those old marketing textbooks -- television is no longer just an upper-funnel vehicle.
STRATEGIES
by Anil Kaul on Oct 31, 2:00 PM
To generate ROI from a Facebook marketing strategy, marketers should combine CRM and survey results with data analytics, filling in the gaps between their own customer information and Facebook profiles.
RETAIL
by Gladys Kong on Oct 30, 2:00 PM
So far in 2017, 10 U.S. retailers have been pushed into bankruptcy. While the narrative generally points to e-commerce as the culprit, the changes made in the retail landscape aren't by Amazon alone.
STRATEGIES
by Justin Schuster on Oct 30, 2:00 PM
While the language we use to describe the practice is new, the fundamental concept at the heart of people-based marketing is as old as marketing itself - engaging real people with relevant offers based on what you know.
STRATEGIES
by Udo Panenka on Oct 27, 2:00 PM
With the launch of the iPhone 8 and iPhone X, I believe we'll soon see an explosion in NFC tags.
STRATEGIES
by Marc Grabowski on Oct 27, 2:00 PM
Cross-device is a tactic, not a strategy
STRATEGIES
by Lou Severine on Oct 26, 2:00 PM
It's time to look for a new solution that brings buyers and sellers into partnership, without sacrificing the benefits of programmatic and RTB media buying technologies.
STRATEGIES
by Ronald Voigt on Oct 25, 2:00 PM
In order to remain relevant, brands must position themselves for rapid response to ever-changing consumer needs.
STRATEGIES
by J. Walker Smith on Oct 25, 2:00 PM
Big companies can't win a war of incremental product improvements - to deliver true brand growth, they need to take a radical tack, says J Walker Smith, Executive Chairman at Kantar Futures.
STRATEGIES
by Keith Petri on Oct 24, 2:00 PM
At a time when the adtech industry is being called to the carpet for transparency, it's important that we don't allow claims in a press release to set the agenda