by on Dec 30, 11:21 AM
More than half of consumers said they had seen more ads featuring diverse people, lifestyles and cultures recently.
by on Dec 29, 1:02 PM
News captured more hours of viewing time than movies (21%) and entertainment (9%).
by on Dec 28, 2:32 PM
Brands that advertise next to positive articles about environmental issues are more likely to be perceived as eco-friendly.
by on Dec 27, 10:00 AM
Netflix has maintained its spot as the most popular video streaming service in the past couple of years.
by on Dec 23, 12:14 PM
Financial-services businesses will drive the growth in local mobile advertising.
by on Dec 22, 7:00 AM
Crypto brands can help to shape people's opinions about a legal framework for digital currencies by recognizing different audiences.
by on Dec 21, 12:00 PM
Subscribers to video apps may be more likely to cancel service after bingeing on content as prices rise.
by on Dec 20, 2:56 PM
Comcast and Disney spend the most on content, including scripted content and live sports.
by Steve Sternberg on Dec 20, 9:54 AM
There are more great shows on television today than any time in history, creating a Golden Age-plus, if you will. In the original so-called Golden …
by on Dec 17, 11:20 AM
Given the rise in costs and shifts in media budgets, StitcherAds observed a 12% decline in ad spending from a year earlier.