Apple is testing Intelligent Search, a version of its Safari web browser that includes changes to its user interface with advanced content blocking, according to a report. The feature, powered by AI, could debut in Safa ...
Today's Opinions
As we ramp up for next week's Brand Insider Summit: CPG in Nashville, I turned to an old friend of MediaPost's to reflect on his 15 years at MillerCoors and his path to digitizing a foundation ...
With a brand name like "Masterpiece," expectations are high when new shows imported from the U.K. arrive in America on PBS. ...
An AT&T ad in heavy rotation during NBA playoff games spawned intense hatred on social media this week. ...
Which is the most AI-centric of the major agency holding companies? Based on a "Media3.0" analysis of their annual reports, WPP is far and away the most dominant, followed by Stagwell. All others are also-rans. ...
Gannett's total revenue hit $635.8 million for the quarter. Its digital revenue now accounts for over 40%. ...
Emails are awash in irritating subject and opening lines. Are writers overworked? ...
New technology can detect early-stage cancer and the presence of weapons, according to founders of Base Molecular Resonance Technologies. ...
While CTV advertising will be digitally (programmatically) planned, sold, measured and optimized, the real-time-bidded and optimized component will shrink, not grow. ...
In the case of the headline above, it's Ascential plc's WARC unit, which made that declaration this morning, supplanting search, which still is the biggest ad medium in other forecasters' books. ...
Netflix is in an unusual, strong position versus nearly all the streamers out there - it recently said it would stop releasing subscriber data. ...
Jeff Daniels' direction for portraying a profane Atlanta real estate developer in "A Man in Full" may have been to play this guy in the most vulgar way possible. ...
Oracle has big plans beyond enterprise software as it prepares to move its headquarters from Austin, Texas to Nashville, Tennessee. ...
You may remember Murphy as the kidnapped editor of the Atlanta Journal-Constitution. He also served on Omnicom's board for close to two decades. ...
If you wanted to make up a character like Robert Durst, you'd have trouble matching his actual crime spree. It's too preposterous. ...
Zucker and the RedBird IMI investment group may be interested in other UK properties. ...
A study shows that companies are being flooded by data subject requests from consumers. But most companies are ignoring do-not-sell requests, DataGrail reports. ...
One post-pandemic trend that's here to stay is the pay-cation, or the combination of work and leisure in a vacation destination. ...
The retailer wants to help women integrate their closets. ...
Another day, another delay in the deprecation and demise of the cookie. Are we really surprised? ...
The warning puts brands, endorsers, developers, toy makers and others on notice about misleading children under 13 vis a vis AI-generated advertising. ...
A big marketing myth is that people don't shop in line with their values. There is no such thing as a consumer value-action gap. The real gap is what marketers know about people's values. ...
A nine-minute earnings call, no questions and stunned analysts. No insights were provided about the specific responsibilities of the new "Office of the CEO" or who will oversee Paramount's streaming business. ...
Managing AI, correcting misperceptions of news, and investing in new innovations were three of the subjects put before a panel of five leaders of name-brand news media. ...
Infillion's integration with Walmart Connect will create the new Walmart DSP powered by the company's MediaMath technology. Walmart DSP will help advertisers expand their media plans with cookieless data, advanced formats and extensive audience and supp ...
Frustration over the process of content discovery is an ongoing problem. A new report finds 51% of viewers experience difficulties when searching for content. ...
At 45 seconds, "Hungry Skies" shows a plane full of passengers who are acting out in recognizable but sometimes funny ways. ...
Learn from their actions and preferences to create useful personas, journey maps, and segmentations -- and how best to convert new customers. ...
Suit accuses OpenAI and Microsoft of harvesting copyrighted articles to fuel ChatGPT and Microsoft's Copilot. ...
Consumers who find this a painful holiday can halt marketing emails. ...