During its newfront presentation this morning, the carrier announced a boost in its digital and brick-and-mortar retail media reach, as well as CTV and … Read the whole story
And by "world," I mean media optimization stack as we transition from a bifurcated linear/digital process to a holistic cross-platform one. Read the whole story
Trade Desk advertisers now have direct access to Roku via a private marketplace. iSpot will become a preferred third-party TV/streaming measurement partner, offering direct … Read the whole story
"Wireless carriers have a duty to keep our geolocation information private and secure," FCC Chair Jessica Rosenworcel stated Monday. Read the whole story
In an interview, Rather talked about his 44 years at CBS, and the state of journalism today. Read the whole story
Google may need to limit its first-party data capabilities to meet the UK CMA's and ICO's data-privacy requirements. The CMA released its quarterly report … Read the whole story
The one thing citizens of both parties agree on: Executing a puppy in cold blood and then bragging about it is unacceptable. Read the whole story
According to Designit, part of Wipro, the practice is a growing concern, yet most creatives are unaware of it. The SEC is on the … Read the whole story
Google reportedly has agreed to pay News Corp. up to $6 million annually to develop new AI-related content and products. Search and AI companies … Read the whole story
Paramount says it will start up an "Office of the CEO" with three senior execs to run the company: George Cheeks, president/CEO of CBS; … Read the whole story
Senior executives are still pondering alternative schemes for the best way to split up the company, including, most recently, what they are calling a … Read the whole story
The company's North America operation was the only region to lose ground in Q1 with an organic net revenue decline of 4%, which the … Read the whole story
Kantar says its "direct integration" model for measuring Meta ad effectiveness will utilize its Lift and Lift+ products - a measurement solution for digital … Read the whole story
Meta is offering influencers and high-profile creators $5,000 to post on Threads, according to social-media expert Matt Navarra. The tech giant says the Threads … Read the whole story
'We want to not just meet, but exceed, the expectations of today's drivers," says Hyundai's Olabisi Boyle. Read the whole story
Microsoft revealed insights and news on an expanded partnership with Axel Springer to help the European digital publisher accelerate growth in AI across its … Read the whole story
Growing out of its core cable TV system business of TV networks, Comcast has added broadband, wireless, mobile, and ownership of TV network/movie studio … Read the whole story
Comscore now includes generative AI search in its overall search market measurement analysis. Recent data shows total market search volume rose more than 5% … Read the whole story
Patreon has agreed to settle claims that it violated a 36-year-old federal privacy law by transmitting data about subscribers' video-viewing history to Meta Platforms. Read the whole story
Vice Studios Group will be led by Jamie Hall and Danny Gabai. Read the whole story
Rozelle has 20 years experience in business transformation strategy, leading client growth and commercial activation. Read the whole story