by Robert Williams on May 9, 5:07 PM
The growth rate of 5% in 2023 was the lowest in data going back seven years.
by Robert Williams on May 8, 6:13 PM
Consumer attention shifts from retail to travel bookings during certain periods such as mid-summer.
by Robert Williams on May 7, 3:17 PM
Three quarters of consumers said they feel bombarded by advertising.
by Robert Williams on May 6, 1:30 PM
Most audio listening happens outside the home during daylight hours.
by Robert Williams on May 3, 11:00 AM
Gymnastics is the Olympic sport that Americans are most planning to watch, followed by swimming and track and field.
by Robert Williams on May 2, 3:28 PM
Almost two-thirds of consumers said media content has inspired them to travel.
by Robert Williams on May 1, 3:00 PM
Paid search campaigns are undergoing a significant transition as more marketers adopt Google's Performance Max for goal-based campaigns.
by Robert Williams on Apr 30, 8:33 PM
Consumers want transparency as they lose the ability to discern what's real.
by Steve Sternberg on Apr 30, 4:25 PM
This week's edition continues The Sternberg Report's monthly series, where I review TV shows I label as the Good, the Too Bad, and the Ugly. …
by Robert Williams on Apr 29, 2:27 PM
Conversely, McDonald's, Starbucks and Chick-fil-A performed better on streaming.