- Google Integrates AI Into Measurement: From Search Ads To Bidding And Creative
MediaDailyNews, Laurie Sullivan - Tuesday, May 21, 2024
Metrics and measurement to determine bidding and budgets have become increasingly compl ...
- Microsoft Copilot+ PCs Released With Generative AI Capabilities
MediaDailyNews, Laurie Sullivan - Monday, May 20, 2024
A new category of Windows PCs designed for advertisers, creators and consume ...
- Obit: Industry Journalist, PR Exec John Wolfe, Dead At 72
MediaDailyNews, Joe Mandese - Monday, May 20, 2024
John Wolfe, a long-time journalist and a PR executive who rose ...
- Training AI To Target People Better
Planning & Buying Insider, Laurie Sullivan - Tuesday, May 21, 2024
Dstillery will train its generative AI technology, named ID-free, through a partnersh ...
- Impact Of AI On Local Search As Seen In The Data
Search & Performance Insider, Laurie Sullivan - Tuesday, May 21, 2024
SOCi analyzed how generative AI tools answers and serves information about loc ...
- NBC's 'SNL' 50th Anniversary Season Signs 4 Presenting Sponsors
Television News Daily, Wayne Friedman - Tuesday, May 21, 2024
NBC has inked four season-long "presenting sponsors" for the 50th anniversary seas ...
- Metrics And Measurement: Data Behind CTV Integration With Digital Media
Data & Programmatic Insider, Laurie Sullivan - Monday, May 20, 2024
Skai is working to build its streaming and CTV services. It h ...
- Stagwell Brings Identity Tools To Its 'Marketing Cloud' Via Nexxen Partnership
MAD, Steve McClellan - Friday, May 17, 2024
The tools are designed to help clients better identify and shape targ ...
- Google's YouTube Pitches Advertisers On Unskippable Ads
MediaDailyNews, Laurie Sullivan - Friday, May 17, 2024
At its Brandcast event this week, YouTube introduced a feature tailored f ...
- Box Office Down 21% To Date, 'IF' Pulls $35M Opening
MediaDailyNews, Wayne Friedman - Monday, May 20, 2024
Two wide-release new movies opened to modest starts in the most rece ...
- DCN Spins Off TrustX, Backs Startup Offering Information Symmetry
MediaDailyNews, Joe Mandese - Monday, May 20, 2024
The new equity-backed startup, aptly named Symitri, is built on proprietary high-spe ...
- Former Googler Says AI Is Driven By 'Stone-Cold Panic'
Search & Performance Insider, Laurie Sullivan - Monday, May 20, 2024
Did AI turn search into an ask engine looking for a w ...
- OpenAI To Become A Reddit Advertising Partner
MediaDailyNews, Laurie Sullivan - Thursday, May 16, 2024
OpenAI is partnering with Reddit to bring its content to ChatGPT a ...
- BBC Sees Gold In Podcasts: And Publishers Don't Like The Competition
Publishing Insider, Ray Schultz - Thursday, May 16, 2024
Twenty publishers sign letter protesting the move. ...
- Netflix Builds Ad Tech - What Happens To Microsoft?
Search & Performance Insider, Laurie Sullivan - Friday, May 17, 2024
After solely relying on Microsoft for its ad-tech platform, Netflix said th ...
- Legacy TV-Backed Sports Streamer Now Has A Name: Venu Sports
Television News Daily, Wayne Friedman - Friday, May 17, 2024
Venu Sports, slated to launch in fall 2024, will be made availab ...
- Does Nielsen's 'Distributor Gauge' Tell A Good Story For Legacy Media?
TV Watch, Wayne Friedman - Friday, May 17, 2024
Nielsen's effort to show a complete picture with its new "Media Distribut ...
- Final Thoughts About This Week's Upfronts
TVBlog, Adam Buckman - Friday, May 17, 2024
And now, an exclusive peek inside the TV Blog's Upfront Week note ...
- Reddit Hires Jyoti Vaidee As First VP Of Ads Product
MediaDailyNews, Colin Kirkland - Wednesday, May 15, 2024
Vaidee will oversee the platform's monetization engine. She formerly led ad produc ...
- Snapchat Partners with Datahash On Conversions API Integration
MediaDailyNews, Colin Kirkland - Wednesday, May 15, 2024
Snapchat has partnered with first-party data company Datahash to help its custome ...
- ARF Teases Ad 'Attention' Data Showing TV Outperforms Social Two-To-One
MediaDailyNews, Joe Mandese - Thursday, May 16, 2024
"This is not a conclusion," Advertising Research Foundation Chief Research Officer Pa ...
- Firms Partner To Help Podcast Advertisers Choose Suitable Inventory
Publishers Daily, Ray Schultz - Wednesday, May 15, 2024
Flightpath and Barometer say firms can enter the space with less r ...
- Premium Long-Form Video Captures More Attention Than Digital Media
Research Intelligencer, Robert Williams - Thursday, May 16, 2024
Viewers tend to spend more time viewing ads that appear in cinem ...
- Netflix Xmas NFL Games Projected To Earn $185M In Ad Revenue: Analyst
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
NFL's deal to give Netflix two high-profile exclusive Christmas Day games wi ...
- WBD Upfront: New Advanced Ad Products For Max, Film Sponsorship Push
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
WBD announced advanced ad products for its Max streamer at its upfro ...
- Netflix Upfront: New Ad-Tech Platform, Partnership Deals
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
At its upfront event, Netflix announced it will start up its o ...
- Trade Desk-Netflix Deal Expected To Be An Ad Boon For Both
Television News Daily, Wayne Friedman - Thursday, May 16, 2024
The Netflix-Trade Desk deal "speaks to the increasing importance of Trade De ...
- Network TV, Linear Cable Get Some TLC At Upfronts
TVBlog, Adam Buckman - Thursday, May 16, 2024
Streaming took center stage at the Upfronts this week, but broadcast a ...
- Short-Form Ads - On Any Platform - Continue To Pair Well With TV Ads
Advanced TV Insider, Wayne Friedman - Wednesday, May 15, 2024
Short-form advertising video via TV, streaming and digital platforms plays an importa ...
- AI Dominates Dynamic Ads Data Partnership For Auto Industry
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
The partnership, supported by generative AI, combines Constellation's SaaS platform with S& ...