- Havas Media Network Wins Vancity Media AOR
Accounts on the Move, Steve McClellan - Friday, May 31, 2024
Havas Media Network (HMN) has been selected by credit union Vancity, as its nation ...
- Ikea Shifts U.S. Media Agency Assignment To Carat
MAD, Steve McClellan - Thursday, May 30, 2024
Ikea spent $105 million in measured media in the U.S. last yea ...
- Average Household Tuned To 3 Or Less Streaming Apps, Q1 Study Finds
Television News Daily, Wayne Friedman - Thursday, May 30, 2024
The top three streamers in share of time spent viewing are YouTub ...
- MayoSeitz Media Named Media AOR For ZIPS Cleaners
Accounts on the Move, Fern Siegel - Friday, May 24, 2024
The chain of garment care providers has 70 locations across major mark ...
- TikTok Expands State-Affiliated Media Policies, Issues Updated Transparency Report
MediaDailyNews, Colin Kirkland - Friday, May 24, 2024
TikTok has expanded its policies surrounding the restriction of state-affiliated media accoun ...
- Never Saw 'Em Coming: CNN, ABC Debate Deals Were A Surprise
TVBlog, Adam Buckman - Tuesday, May 21, 2024
CNN and ABC both announced on the same day last week th ...
- Wavemaker CEO Jenner Adds GroupM Clients Role To His Remit
MAD, Steve McClellan - Thursday, May 16, 2024
In addition to running Wavemaker, Jenner will now also oversee strategy a ...
- Dentsu Rebrands For Future, Touts 'Innovating To Impact' Tagline
MediaDailyNews, Joe Mandese - Thursday, May 16, 2024
The global branding reboot draws on its 120-year heritage, but leverages i ...
- ARF Teases Ad 'Attention' Data Showing TV Outperforms Social Two-To-One
MediaDailyNews, Joe Mandese - Thursday, May 16, 2024
"This is not a conclusion," Advertising Research Foundation Chief Research Officer Pa ...
- Gap Inc. Consolidates $190 Million Media Account With Omnicom Media Group
MAD, Steve McClellan - Tuesday, May 14, 2024
OMG agency PHD was the long-time incumbent for off-line media buying. Und ...
- Mediahub Wins Bicester Collection Media Assignment
Accounts on the Move, Steve McClellan - Friday, May 10, 2024
Mediahub has expanded its relationship with Bicester Collection to include the fu ...
- Rocket Companies Puts Media Account Into Review
MAD, Steve McClellan - Friday, May 10, 2024
The firm has been working with Interpublic's UM, which won the accou ...
- Fossil Group Consolidates Global Media With Stagwell's Assembly
MAD, Steve McClellan - Thursday, May 9, 2024
Fossil Group media expenditures last year were an estimated $40 million, accordi ...
- Hearts & Science Wins Lovesac Media AOR
MAD, Steve McClellan - Wednesday, May 8, 2024
The company's annual media expenditure is an estimated $76 million, according ...
- Fox Sees Q1 Low Single-Digit Ad Decline: Analyst
Television News Daily, Wayne Friedman - Wednesday, May 8, 2024
Fox Corp.'s Q1 advertising declined $640 million in the company's most rece ...
- Disney, Walmart Connect Forge Deal To Provide Streaming, Customer Insights
Television News Daily, Wayne Friedman - Wednesday, May 8, 2024
The deal will connect Walmart's customer purchase data with Disney's internal insigh ...
- Kinesso Taps Dentsu's Amies-Cull As Global COO
MediaDailyNews, Joe Mandese - Tuesday, May 7, 2024
The IPG Mediabrand unit also named UM's Amie Owen Global Chief Grow ...
- Infillion's MediaMath Technology Powers A Revised Walmart DSP
Search & Performance Insider, Laurie Sullivan - Wednesday, May 1, 2024
Infillion's integration with Walmart Connect will create the new Walmart DSP power ...
- Comcast's Long-Time Diversification Strategy Up To The Test?
TV Watch, Wayne Friedman - Monday, April 29, 2024
Growing out of its core cable TV system business of TV network ...
- Titans Of News Media Meeting Monday To Discuss Digital Future
TVBlog, Adam Buckman - Thursday, April 25, 2024
All eyes will be on a sprawling, 90-minute panel discussion event ne ...
- Firehouse Subs Overhauls Agency Roster
MAD, Steve McClellan - Tuesday, April 23, 2024
Omnicom's PHD will handle media duties and Orchard has been named le ...
- Americans Favor Freedom Of The Press, But It Varies By Group, Pew Reports
Publishers Daily, Ray Schultz - Tuesday, April 23, 2024
Most people say the media are influenced by business and political intere ...
- Learning Care Group Selects Wpromote As U.S. Media AOR
Accounts on the Move, Fern Siegel - Monday, April 22, 2024
Learning Care Group operates more than 1,075 schools across 39 states. T ...
- Walmart Retail Media Business Co-Creator: Changes Brands Should Expect
Search & Performance Insider, Laurie Sullivan - Monday, April 15, 2024
Bringing ad sales in-house is a change Moloco VP-Retail Media Business Nikh ...
- Will The Upfront TV Market Be Softer Vs. A Year Ago? Prime Video To Blame?
TV Watch, Wayne Friedman - Wednesday, April 17, 2024
Upfront TV media buyers expect a soft overall marketplace again, according ...
- O.J. Sidebar, Not Really
Planning & Buying Insider, Joe Mandese - Friday, April 12, 2024
There I was covering the trial for Ad Age when I receiv ...
- Marketplace Giant eBay Launches Global Media Review
MAD, Steve McClellan - Wednesday, April 10, 2024
The company spends an estimated $395 million on measured media annually, accordi ...
- Cannes Lions Unveils Media, Other Judging Rosters
MediaDailyNews, Joe Mandese - Wednesday, April 10, 2024
Among those joining Media Lions President Prerna Mehrotra (Dentsu) are IPG Mediabrand ...
- GroupM Unit Selected As Media AOR For Canada
MAD, Steve McClellan - Friday, April 5, 2024
For fiscal year 2022-23, the government reported spending $67 million on med ...
- RECMA Issues 'New Biz Balance' Report For 2023
MAD, Steve McClellan - Wednesday, April 3, 2024
According to the report, UM was No. 1 last year in n ...