- Reddit Names Kantar Brand-Lift Measurement Partner
MediaDailyNews, Colin Kirkland - Wednesday, May 22, 2024
Reddit has named Kantar its preferred brand-lift measurement partner, enabling the marketi ...
- TikTok Commits To Automated Performance, Launches Generative AI Ad Suite
MediaDailyNews, Colin Kirkland - Wednesday, May 22, 2024
TikTok will begin integrating generative AI into its ad products with "TikT ...
- New Privacy Protections For Minors Could Backfire, California Agency Suggests
PolicyBlog, Wendy Davis - Wednesday, May 22, 2024
"There is currently no privacy-protective way to determine whether a consumer ...
- Danone Partners WIth Olympic Athletes For Drinkable Yogurts Campaign
Marketing Daily, Danielle Oster - Tuesday, May 21, 2024
Nourish Your Hustle" features Jordan Chiles, Kristie Mewis, and Sha'Carri Richardson, acro ...
- LinkedIn Begins Labeling AI-Generated Content
MediaDailyNews, Colin Kirkland - Tuesday, May 21, 2024
LinkedIn has announced it will begin adding labels to in-stream content creat ...
- Libraries, Wikipedia, Others Blast Proposed Section 230 Repeal
MediaDailyNews, Wendy Davis - Tuesday, May 21, 2024
A bill that would sunset Section 230 is drawing opposition from grou ...
- TikTok Launches 'Change Makers Program' For Creators
MediaDailyNews, Colin Kirkland - Tuesday, May 21, 2024
TikTok today announced its "Change Makers Program," which highlights fifty international creato ...
- Appeals Court Punts On Online Gamblers' Suits Against Tech Platforms
MediaDailyNews, Wendy Davis - Tuesday, May 21, 2024
A federal appellate court on Tuesday declined to throw out lawsuits accusi ...
- NBA Team Sponsorships Rise 7% To $1.5B
Television News Daily, Wayne Friedman - Tuesday, May 21, 2024
NBA teams have seen growth in marketing and sponsorship revenue, largely driv ...
- Jack Link's Starts Beef With Slim Jim In National Appeal To Gen Z
Marketing Daily, Danielle Oster - Monday, May 20, 2024
"Feed Your Wild Side" focuses on social media, OOH, and event marketin ...
- Meta And Amazon Join Frontier Model Forum For AI Safety
MediaDailyNews, Colin Kirkland - Monday, May 20, 2024
To help create and maintain a safer, more accountable AI ecosystem, Me ...
- Meta's Oversight Board Hears First 'Threads' Case
MediaDailyNews, Colin Kirkland - Monday, May 20, 2024
In determining how Threads will deal with the concept of freedom ...
- Kids Safety Bill Still Poses Censorship Threat, Civil Rights Groups Say
MediaDailyNews, Wendy Davis - Monday, May 20, 2024
"We continue to have concerns that this bill will be misused ...
- Social Videos Inspire Travel Ideas For Millennials, Gen Z
Research Intelligencer, Robert Williams - Tuesday, May 21, 2024
Younger consumers are most likely to watch short videos for ideas ...
- Metrics And Measurement: Data Behind CTV Integration With Digital Media
Data & Programmatic Insider, Laurie Sullivan - Monday, May 20, 2024
Skai is working to build its streaming and CTV services. It h ...
- Gold Bond Teams With 'Sports Illustrated Swimsuit Issue'
Marketing Daily, Sarah Mahoney - Friday, May 17, 2024
As the magazine celebrates its 60th anniversary, the skincare brand pampers mod ...
- Tech Industry Seeks Veto Of Vermont Bill That Would Regulate Data
MediaDailyNews, Wendy Davis - Friday, May 17, 2024
NetChoice has asked Vermont Governor Phil Scott to veto a bill th ...
- Billie Eilish Celebrates New Album With TikTok Takeover
MediaDailyNews, Colin Kirkland - Friday, May 17, 2024
Universal Music Group has uploaded its artists' music back on TikTok, includi ...
- Entertainment Bundles: Consumers Want More Than Just Video
Television News Daily, Wayne Friedman - Monday, May 20, 2024
Consumers - especially young consumers - want streaming "bundles" to be mo ...
- Target Dials Up Joy, Tones Down Pride
Marketing Daily, Sarah Mahoney - Thursday, May 16, 2024
The new campaign celebrates "That Target Feeling" and the thrill of findi ...
- Threads Rolls Out Fact-Checking Program Ahead Of Election
MediaDailyNews, Colin Kirkland - Thursday, May 16, 2024
Threads has begun rolling out its own fact-checking program, allowing third-party fact-checki ...
- TikTok Tests Hour-Long Videos In Select Markets
MediaDailyNews, Colin Kirkland - Thursday, May 16, 2024
TikTok is continuing to compete with YouTube by testing the ability f ...
- TikTok Creators Seek To Block Potential Nationwide Ban
MediaDailyNews, Wendy Davis - Wednesday, May 15, 2024
BluffCakes founder Chloe Joy Sexton and Shark Tank contestant Paul Tran a ...
- Reddit Hires Jyoti Vaidee As First VP Of Ads Product
MediaDailyNews, Colin Kirkland - Wednesday, May 15, 2024
Vaidee will oversee the platform's monetization engine. She formerly led ad produc ...
- Snapchat Measures Carbon Footprint Of Its Digital Ads
MediaDailyNews, Colin Kirkland - Tuesday, May 14, 2024
To help advertisers better understand the carbon footprint of their Snap ad ...
- Chamber Of Commerce Backs Meta In Battle Over Inflated Metrics
MediaDailyNews, Wendy Davis - Tuesday, May 14, 2024
The country's largest trade group is backing Meta's attempt to scuttle ...
- AI To Calm Roller-Coaster Budgets And ROI: Gartner CMO Study
MediaDailyNews, Laurie Sullivan - Monday, May 13, 2024
Investments of media have increased year-over-year, from 25.6% to 27.9%, as CM ...
- Skechers Brings Virtual Store To Roblox
MediaDailyNews, Colin Kirkland - Monday, May 13, 2024
Skechers has teamed with Super League to launch its first store ...
- Instagram Expands Creator Marketplace To 10 New Regions
MediaDailyNews, Colin Kirkland - Monday, May 13, 2024
Meta is expanding Instagram's Creator Marketplace tool across 10 new countries includi ...
- Lawmakers Float Section 230 Repeal
PolicyBlog, Wendy Davis - Monday, May 13, 2024
"Section 230 is now poisoning the healthy online ecosystem it once fostered ...