Finessing the tension between premium product and value takes imaginative development and optimizing both menus and messaging. In introducing its double burger, A&W focused on weary consumers' craving for indulgence over a simple deal. Liz shares the company's learnings from balancing premium with value marketing across multiple channels and at local levels.

Getting customers to take part ownership of your brand is every marketer's dream. For the legendary burger and shake brand. hearing customers refer to the their local outlet as "My Shake Shack" is the goal. As we discuss with Mike McGarry how the company leverages local marketers to build brand attachment and loyalty just as they do the outlet itself - from the ground up with grassroots materials, media and community.

What drives consumer loyalty to dining brands? A global view suggests there are both universal appeals that transcend cultures and geography as well as highly localized and variable ideas around true value exchange. KFC’s Haley Davison shares the insights that one of the world’s most recognizable QSR brands draws from a global footprint. How can aggregated data like this lead to insights and tactics around identifying better value propositions that grow loyalty.