LAURIE SULLIVAN
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.Articles by Laurie All articles by Laurie
- Microsoft Copilot+ PCs Released With Generative AI Capabilities in
MediaDailyNews on
05/20/2024
A new category of Windows PCs designed for advertisers, creators and consumers supported by AI, Microsoft Copilot+ PCs was announced by Microsoft CEO Satya Nadella. Adobe will include its flagship apps on Copilot+ PCs, and apps such as Photoshop, Lightroom and Express are all available today.
- Metrics And Measurement: Data Behind CTV Integration With Digital Media in
Data & Programmatic Insider on
05/20/2024
Skai is working to build its streaming and CTV services. It has traditionally offered ad products related to search, social media and retail media.
- Former Googler Says AI Is Driven By 'Stone-Cold Panic' in
Search & Performance Insider on
05/20/2024
Did AI turn search into an ask engine looking for a way to monetize advertising? "This myopia is NOT something driven by user need," Scott Jenson, former Google user interface strategist and designer, wrote in a LinkedIn post. Google is in a "stone-cold panic" that they may get left behind.
- Google's YouTube Pitches Advertisers On Unskippable Ads in
MediaDailyNews on
05/17/2024
At its Brandcast event this week, YouTube introduced a feature tailored for connected TV that serves non-skippable assets across an advertiser's in-stream inventory.
- Netflix Builds Ad Tech - What Happens To Microsoft? in
Search & Performance Insider on
05/17/2024
After solely relying on Microsoft for its ad-tech platform, Netflix said this week it will build its own ad platform to give advertisers new ways to buy ad space and measure the impact of campaigns.
- OpenAI To Become A Reddit Advertising Partner in
MediaDailyNews on
05/16/2024
OpenAI is partnering with Reddit to bring its content to ChatGPT and new products, the companies announced Thursday.
- Microsoft Advertising Flies On OpenAI's GPT Coattails in
MediaDailyNews on
05/16/2024
Traffic data on the day OpenAI made its last announcement shows another daily peak, according to Similarweb data, and the massive uptick is bringing Microsoft Advertising along with it.
- A Visual Attention Study That Went Terribly Right in
Search & Performance Insider on
05/16/2024
How does a company conduct a study of visual attention and performance on retail video screens when participants only receive directions on when and where? Trust played a role, with very little information on why they were there.
- Microsoft Urges Employees To Transfer Outside China, Will Impact Ad Industry in
MediaDailyNews on
05/16/2024
AI and cloud computing are two areas within Microsoft that have major support behind advertising and marketing.
- Google To Give Away Custom Electric 1981 DeLorean In AI App Contest in
MediaDailyNews on
05/15/2024
"Back to the Future" legend Christopher Loyd announced a Google AI app contest looking for the most creative apps powered by the Gemini API.
Comments by Laurie All comments by Laurie
- Has Google's Gemini Chatbot Just Rewritten History?
by
Laurie Sullivan
(Media 3.0 on
02/22/2024)
Thomas, thank you for mentioning Jack. best, Laurie
- Are MAGA Thugs Trying To Kill Rick Wilson Of The Lincoln Project?
by
Richard Whitman
(Mediapsssst on
01/16/2024)
But this is an opinion piece.
- Are MAGA Thugs Trying To Kill Rick Wilson Of The Lincoln Project?
by
Richard Whitman
(Mediapsssst on
01/16/2024)
Thank you, Dan.
- Microsoft Executive Fears For Israel's High-Tech Sector
by
Laurie Sullivan
(MediaDailyNews on
11/01/2023)
John, thanks for commenting, but hope you read the entire article. It clearly states his concerns are for the human cost of the war and the economic future of Israel.
- California Governor Signs Delete Act
by
Wendy Davis
(MediaDailyNews on
10/10/2023)
I beleive platforms and websites can use the IP address of the device being used. My question is whether a part-time California visitor who claims residency in another state, but visits California about three months out of the year, falls into this category.
- Amazon 'Project Nessie' Tested How Much It Could Raise Prices
by
Laurie Sullivan
(Search & Performance Insider on
10/04/2023)
Thank you, Michael Melone, for taking the time to comment. I appreciate it.
- Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
by
Laurie Sullivan
(Search & Performance Marketing Daily on
08/10/2023)
Ed and John, I really appreciate you guys. Thank you!
- Do Super Bowl Ads Drive Performance?
by
Laurie Sullivan
(Search & Performance Marketing Daily on
02/02/2023)
Thanks for the comment, Ed. I always love your insight, but I've never bought a product based on seeing a Super Bowl ad - at least none that I can remember. I'm entertained by them, but they do not drive me to make a purchase. Yes, the sample in the research is small. Do you recall products you have bought after seeing a Super Bowl ad? Maybe I did a search after seeing a new product, but cannot remember ever making a purchaes.
- Musk's SpaceX Purchases Twitter Campaign To Promote Starlink Internet Service
by
Laurie Sullivan
(Search & Performance Marketing Daily on
11/14/2022)
Thank you, John!
- Google, YouTube Launch Features To Provide More Accurate, Trustworthy Election Information
by
Laurie Sullivan
(Search & Performance Marketing Daily on
09/01/2022)
Hi Charles - nope, no hack. And you are correct when you write this - "which means you need to still own your previous residence to get multiple voting options by mail." I changed scrolls to rolls. Just trying to call attention to a major problem in California that creates misinformation. I have not voted in the state for four years, and got called for jury duty for the second time in as many years a few months ago.
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