RICHARD WHITMAN
Staff WriterArticles by Richard All articles by Richard
- Havas Market Boosts Offering With Shopify Partnership in
Mediapsssst on
06/02/2024
The agreement will bolster Havas' capabilities to help clients with their direct-to-consumer ecommerce efforts.
- Agency Launches 'PrideNOW' Consulting Service in
Mediapsssst on
05/31/2024
Mark Allen & Co., the agency launching the new service said it is designed to connect marketers with the "spending power of the fast-growing LGBTQ+ community year-round."
- Should Holding Company CEOs Also Serve As Chairmen? in
Mediapsssst on
05/29/2024
Different companies have different points of view. Publicis Groupe just added Chairman duties to CEO Arthur Sadoun's remit. But WPP has consistently separated the roles.
- Travis And Jason Kelce To Appear At The Cannes Ad Festival in
Mediapsssst on
05/26/2024
They'll be originating an episode of their well-known podcast New Heights from Stagwell's Sport Beach venue at the festival. Other podcasts will be on hand as well.
- Corporate Reputations Take A Beating This Year in
Mediapsssst on
05/23/2024
That's according to the latest edition of the Axios-Harris Poll 100, which found that over 70% of companies assessed this year took a hit to their reputations. The number of companies scoring an "excellent" this year was the lowest in a decade.
- Imagine The Amazon Rainforest As A Vast Desert in
Mediapsssst on
05/22/2024
A campaign imagines an "Amazon Desert Rally." Environmentalists fear the rainforest could become a desert at the current rate of deforestation there.
- Is Pizza Hut Gearing Up For An Agency Roster Review? in
Mediapsssst on
05/20/2024
The company today announced the hiring of a new Global Chief Brand Officer and U.S. CMO. Those appointments followed the recent hiring of another marketing veteran to be its new U.S. president.
- Second Annual Heroes Of Media Awards To Be Presented At Cannes in
Mediapsssst on
05/20/2024
This year's honorees include Shannon Sharpe, Urban One Founders Cathy Hughes and Alfred C. Liggins III, McDonald's USA's Tariq Hassan and DJ "D-Nice."
- Stagwell's Sport Beach Will Have Some Competition At Cannes in
Mediapsssst on
05/16/2024
Front Office Sports, a multi-platform media and news organization covering the business of sports, is hosting an event in partnership with Publicis Sports and NBC Sports on June 19th.
- Omnicom Doubles Down On India Investments in
Mediapsssst on
05/13/2024
India is the eighth largest ad market according to GroupM's latest global forecast. In a recent earnings call Omnicom CEO John Wren said he expects the company's operations in the country will triple in size over the next two to three years.
Comments by Richard All comments by Richard
- Good Grief
by
Bob Garfield
(Garfield at Large on
12/05/2016)
Wow! That is totally forgettable! And, yes, vocal fry (although it's somewhat mild in this case) is the most annoying thing in the world!
- Agency Full of 'Experience Mavens' and More Cowbell Gets New Management Team
by
Richard Whitman
(Mediapsssst on
12/01/2016)
I will have to read that, George! :)
- If You're Over 50, Please Take This Survey (And Everyone Else In Advertising Who Isn't)
by
Richard Whitman
(Mediapsssst on
11/02/2016)
Marcelo, I agree. Which is why I took the survey myself and was not presented with any sort of registration form nor did I receive any follow up.
- To No One's Surprise, Morale Sucks In the Ad Industry
by
Richard Whitman
(Mediapsssst on
10/24/2016)
I am real! Richard Whitman is real! This is not a joke! ;)
- Art Directors Club And The One Club Decide To Merge
by
Richard Whitman
(Mediapsssst on
10/04/2016)
Jack, sorry. I see my editor fixed it. I had originally intended to write almost 100-year-old ADC but I see that I submitted "almost 20-year-old ADC." My bad!
- Ad Agency That Can't Spell Pokemon Creates Pokemon Characters That Can Be Found At Ad Agencies (Face Palm)
by
Richard Whitman
(Mediapsssst on
07/25/2016)
Always great to see you here, George!
- Correction: Droga5 Web Site, Petition
by
Richard Whitman
(Mediapsssst on
06/28/2016)
I'll just stop by to drop this: "On 25 Jun 2016, at 10:01, Olivia Sweeting <olivia@persuasioncomms.com> wrote: Hi there, Some satire: www.removeeverythingnotbritishfromtheworldwideweb.com. Made by Droga5 London. " I'm thinking most people would fully conclude that this work came from Droga5 London. Am I right?
- What Everyone Didn't Notice About that Racist Chinese Detergent Ad
by
Richard Whitman
(Mediapsssst on
05/30/2016)
I have eyes everywhere!
- CNBC Launches In-House Agency to Reach Audiences 'A Thousand Different Ways'
by
Richard Whitman
(Mediapsssst on
04/14/2016)
Thanks, Jerry:)
- Over Two Thirds of Digital Display Is Bought By Robots, Er, Programmatic Computers
by
Richard Whitman
(Mediapsssst on
04/07/2016)
Granted, creativity is best left in the hands of humans but consider the endless amount of ads for kinives you see next to stories about knife murders or the annoying ads you see for something you just browsed for, or worse, just bought on Amazon. Sure, programmatic can certainly ease the human burden and increase the efficiency of digital advertising but there are just too many examples of of "Yup, that shit was placed by a computer" for me to be satisfied that removing the hman element is a good thing.
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