Ad spending on premium CTV apps that have ad-free and ad-supported tiers helped to drive the gains.
Home Depot is a good example of a company that highlights front-line workers in its "Behind the Apron" series.
A quarter of Apple's customers use Apple News as either a stand-alone app or as part of the Apple One bundle.
Luxury brands gain recognition when their names are used in popular culture, such as in the movies 'The Devil Wears Prada' or 'House of Gucci.'
With 31% of voters saying they haven't decided whom they'll pick in the presidential election, media outlets have an important role in shaping public opinion.
A significant majority of U.S. adults said local news outlets were at least somewhat important to the well-being of their local community
One quarter of the Gen Z audience is Hispanic, making Spanish-language networks popular for younger consumers.
Younger consumers are most likely to watch short videos for ideas on what to do while traveling.
About three quarters of consumers said political ads don't influence their perception of other ads.
Retail media advertising typically works best for marketers of apparel, accessories, health and beauty.
Viewers tend to spend more time viewing ads that appear in cinema, linear television and connected television.
A significant portion of Gen Z and millennial consumers are more optimistic than they were a few years ago, but the cost of living is a big worry.
The decline comes as marketers cut back on labor, agency assignments and marketing technology, while their media budgets hold steady.
Streaming brands on average delivered one mobile gaming-first ad for every 2.9 YouTube-first ads.
Powerful creative tools such as generative artificial intelligence have led to concerns that video and audio content can be easily manipulated to spread misinformation and propaganda.
The growth rate of 5% in 2023 was the lowest in data going back seven years.
Consumer attention shifts from retail to travel bookings during certain periods such as mid-summer.
Three quarters of consumers said they feel bombarded by advertising.
Most audio listening happens outside the home during daylight hours.
Gymnastics is the Olympic sport that Americans are most planning to watch, followed by swimming and track and field.
Almost two-thirds of consumers said media content has inspired them to travel.
Paid search campaigns are undergoing a significant transition as more marketers adopt Google's Performance Max for goal-based campaigns.
Consumers want transparency as they lose the ability to discern what's real.
Conversely, McDonald's, Starbucks and Chick-fil-A performed better on streaming.
About 37% of Americans said they're at least somewhat likely to watch the WNBA with Clark now in the league.
Broadcast TV also offers a way to reach consumers who can't be reached through streaming platforms that don't carry advertising.
While Americans generally value the idea of press freedom, they are more divided over the issue of protecting a free press or preventing the spread of misinformation.
The social-video app experienced a higher cost-per-thousand as it faces the possibility of a U.S. ban.
The spending by newcomers to national television advertising hit $1.36 billion, trade group VAB said.
The grocery, baby and pet category last year totaled $266 billion in online sales to remain at the top.