Sunday, 05/15
6:30 PM ET
Welcome Cocktail Reception
Croquet Lawn South
Monday, 05/16
8:00 AM ET
Coffee Service Available
Tides Foyer
8:15 AM ET
VIP 1:1 Meetings
Tides Porch
9:00 AM ET
Breakfast Buffet Opens
Tides Foyer
9:15 AM ET
Sponsor Breakfast Presentation
Tides Ballroom
9:35 AM ET
Opening Remarks
Tides Ballroom
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
9:45 AM ET
Keynote: PepsiCo Navigates the Ever-Growing World of Esports
Tides Ballroom
PepsiCo has a long history in gaming and this relationship has continued to grow and evolve over recent years as more brands and consumers enter the space. From the importance of authenticity to the power of partnerships, Adam Harter and Paul Mascali will discuss how to effectively navigate the world of gaming and esports.
- KeynoteS
- Adam Harter, Senior Vice President of Marketing - Media, Sports & Entertainment, PepsiCo
- Paul Mascali, Head of Esports and Gaming, PepsiCo
10:15 AM ET
Case Study: Leveraging an Omnichannel Approach to Media Planning
Tides Ballroom
The pandemic transformed the ways consumers shop for groceries with more than 70% of US Households buying groceries online last year. What does that mean for advertisers? How do we adjust our marketing approach to capture consumers moving seamlessly between online and instore? Lisa Mathison, Head of Brand Activation, will share how Hostess Brands has leveraged omni-channel media planning and buying to reach consumers shopping when, where and how they want.
- Presenter
- Lisa Mathison, Head of Brand Activation, Hostess Brands
10:35 AM ET
Sponsor Spotlight and Coffee Break
Tides Ballroom
11:00 AM ET
Panel: Building a Customer-Centric Omnichannel Strategy
Tides Ballroom
Today’s shoppers’ expectations go well beyond the transaction. They want an easy, relevant and engaging experience at every touchpoint, no matter where they choose to shop. This panel of CPG marketers will discuss everything from where they’re allocating their budget and leveraging innovation, to how they’re adapting their messaging and omnichannel strategies; not only to drive growth but to also provide a more seamless and personalized shopping experience for their customers.
- Moderator
- Ricky Busby, Director Data-Driven Marketing, Georgia-Pacific Consumer Products
- PanelistS
- Lisa Bialecki, Vice President, Strategic Communications & Demand Generation, Rust-Oleum Corporation
- Jeff Giacchetti, US NA Programmatic Media Lead, Colgate-Palmolive
- Marcia Resnick, Director of eCommerce Marketing, Pernod Ricard
11:30 AM ET
Presentation: Avocados From Mexico Scores Big Driving Brand Performance via Innovation
Tides Ballroom
Avocados From Mexico takes on advertising's biggest stage... the Super Bowl. AFM's Associate Director of Brand Marketing & Strategy, Kelly Burke, talks Influencers, shoppable ads like MikMak and immersive experiences - - all part of their “brandformance” approach to innovate produce marketing.
- Presenter
- Kelly Burke, Associate Director, Brand Marketing & Strategy, Avocados From Mexico
11:45 AM ET
Roundtable: Thinking Like A Start Up in an Omnichannel World
Tides Ballroom
- Featuring
- Lisa Bialecki, Vice President, Strategic Communications & Demand Generation, Rust-Oleum Corporation
11:45 AM ET
Roundtable: Media Planning In An Omnichannel World
Tides Ballroom
- Featuring
- Lisa Mathison, Head of Brand Activation, Hostess Brands
11:45 AM ET
Roundtable: Leveraging TV Tactically
- Featuring
- Jeff Giacchetti, US NA Programmatic Media Lead, Colgate-Palmolive
12:30 PM ET
Sponsor Lunch Presentation
Tides Ballroom
2:00 PM ET
Serena Sailing Cruise
Beach Games & Hang-out
6:30 PM ET
Cocktail Party
Indigo Room & Balcony
7:30 PM ET
Dinner Reception
Indigo Room & Balcony
Tuesday, 05/17
8:00 AM ET
Coffee Service Available
Tides Foyer
8:15 AM ET
VIP 1:1 Meetings
Tides Porch
9:00 AM ET
Breakfast Buffet Opens
Tides Foyer
9:15 AM ET
Sponsor Breakfast Presentation
Tides Ballroom
9:35 AM ET
Welcome Back
Tides Foyer
- MC
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
9:40 AM ET
Keynote Presentation: A Marketing Principle Lives On: Connecting to People
Tides Ballroom
Though this is the era of NFTs, social media and digital campaigns, marketing is still about people. Post Consumer Brands CMO, Claudine Patel, and her partner, EVP, Executive Director of Mediahub, Melissa Schoenke, talk about how they work together to take the iconic brands they work on into the world, leveraging offline marketing strategies to craft compelling human-centric stories.
- KeynoteS
- Claudine Patel, CMO, Post Consumer Brands
- Melissa Schoenke, Executive Director, MediaHub
10:10 AM ET
Case Study: Easy to Heat, Fun to Eat – How Listening More Intently to Consumers Helped White Castle Power through the Pandemic
Tides Ballroom
By asking good questions, listening intently to consumers, and then acting based on insight, White Castle accelerated growth for its 35 year old CPG brand. Jamie Richardson, v.p. of marketing & public relations will discuss how their consumer-centric approach to research yielded actionable learnings, and shares why sometimes the simplest tweaks can translate to the biggest impact.
- Presenter
- Jamie Richardson, Vice President Marketing and Public Relations, White Castle
10:30 AM ET
Sponsor Spotlight and Coffee Break
Tides Ballroom
11:00 AM ET
Panel: Brand Loyalty in a Digital World
Tides Ballroom
As consumers become further empowered over their purchase decisions and expect more from the companies they do business with, how is a brand to measure up to earn their loyalty? We ask these digital native brands to share how they leverage data and tech to better connect with their customers. From more personalized experiences and shared values to product innovation and shopping options, hear how these digital marketing mavens are building deeper customer loyalty while also helping to strengthen ROI.
- Moderator
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- PanelistS
- Keith Barber, Director, Digital Customer Experience, Tyson Foods
- Brad Flaherty, Chief Marketing Officer and Creative Director, Fire Dept. Coffee
- Ryan Holleley, Senior Digital Marketing Manager, Glanbia Performance Nutrition
11:30 AM ET
Case Study: Community, Connection & CAC
Tides Ballroom
By partnering with HBCUs and non-profits in key locales, 4th Ave. Market is deepening and leveraging community involvement that build both loyalty and acquisition at a lower cost. Founder & CEO, Salim Holder will share how by combining purpose and profits brands can deliver products in an authentic way to the community while creating a stronger emotional connection.
- PresenterS
- Jerome Clark, Founder & CEO, In Good Conscience
- Salim Holder, Co-Founder & CEO, 4th Ave Market
11:50 AM ET
Roundtable: Standing Out In the Crowd: Authentically Driving Awareness in Niche Markets
Tides Ballroom
- Featuring
- Salim Holder, Co-Founder & CEO, 4th Ave Market
11:50 AM ET
Roundtable: Creating Value Connections via Social Media
- Featuring
- Brad Flaherty, Chief Marketing Officer and Creative Director, Fire Dept. Coffee
11:50 AM ET
Roundtable: Generating Loyalty From Today's Fickle Consumers
- Featuring
- Jamie Richardson, Vice President Marketing and Public Relations, White Castle
12:30 PM ET
Sponsor Lunch Presentation
Tides Ballroom
2:00 PM ET
Golf at Wild Dunes Links course
Eco-Kayak Tour
Charleston Brewery Tour
6:30 PM ET
Cocktail Party
Osprey Terrace
7:30 PM ET
Dinner Reception
Osprey Terrace
Wednesday, 05/18
8:30 AM ET
Coffee & Breakfast Buffet Opens
Tides Foyer
9:30 AM ET
Keynote: Future-Proofing the Business Model: How Kimberly-Clark’s Digital Transformation Is Enabling Consumer-Centricity
Tides Ballroom
Three years ago, Kimberly-Clark embarked on a digital transformation journey to not only achieve greater ownership of their consumer relationships but also create increased mutual value. Josh Blacksmith, senior director, global consumer relationships & engagement, will share the brands vision and purpose-driven process through the interconnection of data, technology, creativity and innovative ways of working. He’ll also discuss the lessons learned and best practices that enabled Kimberly-Clark’s successful transformation.
- Keynote
- Josh Blacksmith, Senior Director, Global Consumer Relationships & Engagement, Kimberly-Clark
10:00 AM ET
Case Study: Case Study: Connecting with Consumers via Digital Content
Tides Ballroom
Evolving from a product to a brand at speed through digital content. Super Coffee’s Senior Manager of Content and Influencer Marketing, Hilary Lemonick, shares how the healthy coffee brand doubled its email and social media engagement rate in less than 6 months.
- Presenter
- Hilary Lemonick, Senior Manager of Content and Influencer Marketing, Super Coffee
Wild Dunes Island Resort, Charleston, SC