July 22 - 25, 2024
Skytop, PA (in the Poconos)

Marketing For the Future Patient Experience

It’s the classic tale of keeping up with the Joneses. Healthcare and pharma brands have been playing catch up with CPG, retail and hospitality thanks to stricter regulations and outdated technology. We don’t get a break from consumers, though. Their expectations are higher than ever to control their own medical decisions with personalized, relevant information and the latest digital tools. And let’s not forget the same rising expectations with HCPs.

This summer’s Pharma and Healthcare Insider Summit will take a deep dive into adapting your marketing and digital strategies for this evolving patient experience. Join us for a three-day retreat where the best marketers in the industry come together for real, in-depth conversations, about:

  • Unlocking digital tools and technology
  • Authentic celebrity and social influencers
  • Personalization and marketing automation
  • Market access and HCP marketing
  • Creating a sustainable content strategy
  • Change management for internal stakeholders
Join the conversation #MediaPostInsiderSummits

Conference Content Programmers:

Steve Smith, VP, Editorial Director, Events, MediaPost

Lisa Singer, Senior Director, Event Programming, MediaPost

Barbie Romero, Director, Event Programming, MediaPost

Erin Everhart, Senior Director, Event Programming, MediaPost



VIP Program:

Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:

* Control the marketing strategy and budget for a major consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com

 

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Sponsor Presentations

Agenda

Monday, 07/22

6:30 PM
6:30 PM ET
Welcome Cocktails

Tuesday, 07/23

9:15 AM
9:15 AM ET
Sponsor Breakfast Presentation
9:35 AM
9:35 AM ET
Opening Remarks
MC
Erin Everhart, Senior Director of Event Programming, MediaPost 
9:45 AM
9:45 AM ET
Keynote Mapping The Perfect Patient Journey
10:15 AM
10:15 AM ET
Panel: Understanding The Patient Experience
If “patient-centric” is the new industry buzzword, then we have to fully grasp the complete patient experience. How involved do they want to be in their own healthcare decisions? What steps are they going through to get the help they need? How are they engaging with their healthcare provider? Join our panel of experts to hear their insights and strategies for getting to the core of what patients are truly experiencing.
10:45 AM
10:45 AM ET
Sponsor Presentation & Coffee Break
11:05 AM
11:05 AM ET
Presentation: From Patient Access To Market Access
11:35 AM
11:35 AM ET
Panel: Unifying Your HCP and DTC Marketing Campaigns
Omnichannel isn’t enough anymore. Not only are you keeping messages consistent across every marketing channel, but how do you marry HCP and DTC strategies to activate a unified campaign, rather than two separate efforts? Consumers are more involved in their healthcare, and physicians are active on social media as much as they are medical journals. Our panel of top pharma marketers will discuss navigating the overlap between DTC and HTC audiences and how their marketing has shifted because of it.
Panelist
Erin Nocito, Executive Director - Head of Global Media, Amgen 
12:00 PM
12:00 PM ET
Roundtable: Unifying Your HCP and DTC Marketing Campaigns
12:00 PM
12:00 PM ET
Roundtable: Marketing For The Future Patient Experience
12:00 PM
12:00 PM ET
Roundtable: Practical Applications For Digital Innovation
12:45 PM
12:45 PM ET
Sponsor Lunch Presentation
2:00 PM
2:00 PM ET
Afternoon Activities
Golf at Skytop Lodge
Hiking tour
Kayak outing
6:30 PM
6:30 PM ET
Cocktail Party
7:30 PM
7:30 PM ET
Dinner

Wednesday, 07/24

9:15 AM
9:15 AM ET
Sponsor Breakfast Presentation
9:35 AM
9:35 AM ET
Welcome Back
MC
Erin Everhart, Senior Director of Event Programming, MediaPost 
9:45 AM
9:45 AM ET
Keynote Digital Innovation That Drives Results
10:15 AM
10:15 AM ET
Panel: Rinse & Repeat: How To Create A Sustainable Content Strategy
Getting the right content in front of the right person at the right place and time is healthcare marketing’s core challenge. But as media landscapes and patient journeys fragment across digital channels, filling the content pools and devising a smart distribution strategy gets very complex very fast. We’ll dive into how to strategically and organizationally think about the core marketing asset as part of the omnichannel customer experience.
10:40 AM
10:40 AM ET
Sponsor Presentation & Coffee Break
11:05 AM
11:05 AM ET
Case Study: Breathe Easier | Inside Allegra’s New GPS for Clean Air Routes
Stuck in a sea of sameness, Allegra needed a way to differentiate itself in the allergy category by offering brand utility and consumer value. Enter Allegra Airways, a first-of-its-kind navigation tool to help allergy sufferers find real-time routes with less pollen, less pollution, and better air quality. Jordana Barish, US Allegra Brand Head, will share how Sanofi leveraged hyperlocal data and cutting-edge digital tools so their consumers can breathe easy, wherever they go.
Presenter
Jordana Barish, VP Allegra Zone Head North America, Sanofi 
11:30 AM
11:30 AM ET
Panel: Data Detente: Adventures in Silo-Busting
For legacy pharma and OTC brands breaking down silos, especially when it comes to sharing data internally to craft a better patient experience, has become an empty refrain. So, what practically are brands doing to unify their data among their various product, brand and marketing units? What is working to get groups to work better together? 
12:00 PM
12:00 PM ET
Roundtable: Creating Content For Your Omnichannel Customer Experience
12:00 PM
12:00 PM ET
Roundtable: Where Does Digital Growth Go From Here?
12:00 PM
12:00 PM ET
Roundtable: Scaling Automation and Personalization Effectively
12:45 PM
12:45 PM ET
Sponsor Lunch Presentation
2:00 PM
2:00 PM ET
Afternoon Activities
Treetop Adventure Course outing
Mountain Biking tour
Axe Throwing
6:30 PM
6:30 PM ET
Cocktail Party
7:30 PM
7:30 PM ET
Dinner

Thursday, 07/25

8:45 AM
8:45 AM ET
Keynote: Data-Driven Personalization at Scale
9:15 AM
9:15 AM ET
Presentation
9:40 AM
9:40 AM ET
Physicians Panel: How We Can Help Them Drive The Patient Experience
Everyone always says that listening to your customer is the most important rule in marketing, and we’re bringing the customer to you. Hear directly from a range of HCPs on how they like to engage with the industry, where they seek new information, and how they interact with patients so we’re driving patient-centricity across the entire journey.

Speakers

Jordana Barish

Sanofi
VP Allegra Zone Head North America

Erin Everhart

MediaPost
Senior Director of Event Programming

Erin Nocito

Amgen
Executive Director - Head of Global Media

Speaker Proposal Form

Activities

Tuesday

Golf at Skytop Lodge

Set atop the peak of a high plateau, this mountain-style track plays over a variety of elevation changes, rolling terrain and boasts wide, tree-lined fairways with plenty of panoramic views against the backdrop of the beautiful Poconos.  This award-winning course originally opened in 1927 and has received multiple awards over the years - most recently listed as one of Pennsylvania’s top golf courses in 2023 by Golf Advisor.  A true gem in the Poconos.
 

Tuesday

Hiking tour

Following the shoreline of Skytop Lake, this walk totals 2.1 miles, including back and forth distances between the Lodge and lake. Attached to the trees along the trails are 42 interpretive plaques describing the trees, shrubs, geology and ecology. Scenic vistas open not only to the 75-acre Lake but also to distant views of the Lodge and the rugged cliffs of West Mountain at our resort in Pennsylvania.



Tuesday

Kayak outing

Surround yourself with crystalline, glistening water and take in the scenery of Skytop from a kayak or a canoe. We also offer equipment so you can completely relax. Experience an hour of boating on a pristine lake in a canoe or kayak!

Wednesday

Treetop Adventure Course outing

Fly between trees, balance as you walk over bridges and get up close and personal with nature. Treetop Adventure Course is a high ropes and zip lining course with varying obstacles including, 17 different zip lines, elevated bridgeways, cargo net, ladders, tight ropes and a variety of other exciting elements. Experienced guides accompany you and fellow Summiters through the natural beauty of the Poconos - an absolute unforgettable memory.

Wednesday

Mountain Biking tour

Enjoy a guided tour of the scenic biking trails that abound in the area.  From the deep green of the trees and rhythm of its waterfalls to views of the surrounding mountains from a variety of vantage points, this is an amazing way to combine an active afternoon with miles of beautiful site-seeing with your colleagues.  Definitely an outing to remember.

Wednesday

Axe Throwing

The sport of axe throwing was invented about 5 minutes after the first axe was created, and the expert axe throwing coaches here at Sky Top ensure safety, proper instruction and good times are had by all.  The outing will feature fun games and competitions that will leave participants loving the time.  Consistently one of our most popular and fun Summit outings.  A blast!
Activities Signup Form

Venue

SKYTOP LODGE
The Poconos
One Skytop Lodge Road
Skytop, Pennsylvania, 18357

The Grandest Poconos Resort For Unforgettable Memories

Since 1928, Skytop Lodge has been a memory-maker for those who cherish our unique traditions, creating their own in the process. From the moment you arrive, you are transported to a more dignified time. Every aspect of your stay is memorable—from the awe-inspiring surroundings as you make your way up the winding road to the Main Lodge, to the welcoming warmth you receive from our attentive staff throughout your stay. It is our mission to make everyone who walks through our doors feel as though they are family.

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.