Sunday, 12/06
Monday, 12/07
- MC
- Gord Hotchkiss, EIS Event Programmer, Out of My Gord Consulting @outofmygord
- Keynote
- Karen Peterson, Vice President, Marketing, Ancestry.com
- Moderator
- Chris Marriott, President & Founder, Email Connect @csmarriott
- PanelistS
- Andrew Brawley, Email & Mobile Marketing Manager, Papa Murphy's @BrawleyPDX
- Bjorn Leigvold, Director CRM and Loyalty, Western Union
- Eric Miller, Email & Affiliate Marketing Manager, Cabela's
- Kristin Naragon, Director of Email Solutions, Adobe
Email marketers often face an inherent dilemma: email tends to live and die on transactional triggers but you also don’t want to sacrifice the unique tone of your brand messaging. How do you optimize to hit your direct marketing goals without stripping your brand identity away? We also look at how to keep your brand message consistent across multiple channel touchpoints.
- Moderator
- Jose Cebrian, Vice President and General Manager of Email and Mobile Messaging, Merkle
- PanelistS
- Kristin Bond, Senior Email Marketing Manager, Girl Scouts of the USA @emailsnarketing
- Sue Cho, Senior Manager, Retention Marketing, Hollar
- Suzanne Darmory, VP of Integrated Marketing and Creative, Jackson Hewitt
- Alex Pa, Director of Email and Loyalty Marketing, Skyzone
WeddingWire walks with couples step by step towards their wedding day – using email and other channels. But they were presented with a unique challenge when it came to creating a connected community with all the wedding guests for the big day. Hear not only how they connected all the dots between the couple and their invited guests, but enabled social sharing of memories and launched an entirely new data-driven lifecycle email campaign in just 10 days!
- Presenter
- Bart Thornburg, Director of Email Marketing, Total Wine & More @BartThornburg
- Moderator
- Morgan Stewart, Event Programming Advisor, MediaPost
- PanelistS
- Kevin Hickey, General Manager, Relationship Marketing, Delta Air Lines @hickeykev
- Talis Lin, Senior Performance Marketing Executive, Talis Lin Consulting @talislin
- Reed Pankratz, Sr. Brand Email Strategist, Finish Line @Reed_Pankratz
- Jeff Rosenzweig, Senior Director, CRM, Match.com
Email across Channels - Jordan Cohen, Chief Marketing Officer, Fluent
Email across Market Segments - Justin Orgel, Director of Strategic Services, Experian
Evaluating Email Effectiveness - Barry Abel, Executive Vice President, SparkPost
Targeting Strategies - Bran Schmitz, Director, Email and Marketing Automation, Deluxe.com
Preparing for the Future of Email - Len Shneyder, VP of Industry Relations, SparkPost
Skiing at the Deer Valley Resort
Snowmobiling at the Garff Ranch
Snowshoe Tour at the Deer Valley Resort
Tuesday, 12/08
- Keynote
- Charlie Swift, VP, Strategy and Marketing Operations, Hearst Magazines
- Moderator
- Karen Talavera, President, Synchronicity Marketing @SyncMarketing
- PanelistS
- Bob Frady, CMO, Maropost
- Matthew Kassan, Director, CRM & Retention, Discovery Inc, GolfTV @mbkass
- Dela Quist, CEO, AlchemyWorx
- Elizabeth Rutter, Email Marketing Manager, Telecharge @Telecharge
- Moderator
- Keith Pape, Founder & CEO, YELLOWPIKE MEDIA @keithpape
- PanelistS
- Jared Blank, CMO, DealNews
- Phil Davis, Chief Business Officer, TowerData
- Spencer Kollas, Vice President, Global Deliverability Services, Experian Marketing Services @SpencerKollas
- Kara Trivunovic, Vice President & General Manager, Digital Solutions, Epsilon @ktrivunovic
- Moderator
- George DiGuido, VP, Growth, The Information @gwdbis3
- PanelistS
- Emily Geist, Sr. Director – Email CRM, Rodale Inc.
- John McMahon, Group Marketing Manager, Intuit
To Outsource or Not to Outsource - Matt Schultz, Product Management Publishing Services Department The Church of Jesus Christ of Later Day Saints
Ideas to Take Home - Rachael Kaneko, Integrated Content & Brand Manager, Grand America Hotels & Resorts
Evaluating ESPs - Chris Marriot, VP of Consulting & Principal Consultant, The Relevancy Group, @csmarriott
The Platform Support Group - Brenton Downey, Associate Director, Lifecycle Marketing
Skiing at the Deer Valley Resort
Tubing at Gorgoza Park
Snowboarding at Park City Mountain Resort
The Elk Room at Silver Lake Lodge
Wednesday, 12/09
- Keynote
- Jessica Williams, Global Innovation Marketing & Analytics Leader, VISA @mediametricsgal
- Moderator
- Kay Kerman, Manager Email and CRM Strategy, Children's Medical Center @KayKerman
- PanelistS
- Pascaline Broyer, Associate Director, Member Marketing, Zipcar @PascalineB
- Frederique Meijer, E-Commerce Marketing Manager, Johnny Was
- Sharon Mostyn, eCommerce Manager, RoamRight @sharonmostyn
- Moderator
- James Koons, Chief Privacy Officer, dotmailer
- PanelistS
- David Fowler, Chief Privacy and Digital Compliance Officer, Act-On Software
- Paul Kincaid-Smith, VP of Email Delivery, Sendgrid @cyclingup
- Heather Ilsley McCullough, Enterprise Level Email Marketing Manager @turnerstjournal
- Craig Swerdloff, CEO, Traverse @swerd
Mobile Specific Strategies - Dela Quist, CEO, Alchemyworx
Compliance - Chuck Davis, Chief Revenue Officer, Webbula
Maintaining Healthy and Growing Lists - Jacob Fanning, Email Marketing Director, Macmillan
Defining an Email Strategy - Sharon Mostyn, eCommerce Manager, RoamRight