Sunday, 12/05
6:00 PM
6:00 PM ET
Welcome Reception Cocktail Party
St Regis Bar - 3rd Level
Monday, 12/06
8:00 AM
8:00 AM ET
Breakfast
Astor Ballroom - 1st Level
8:30 AM
8:30 AM ET
Morning Activities
Skiing at the Deer Valley Resort - VIPs pick up lift tickets at breakfast
12:45 PM
12:45 PM ET
Lunch
Astor Ballroom
1:00 PM
1:00 PM ET
Sponsor Lunch & Learn (VIPs and by Invitation Only)
Astor Ballroom - 1st Level
1:45 PM
1:45 PM ET
Welcome and Opening Remarks
Astor Ballroom - 1st Level
2:00 PM
2:00 PM ET
KEYNOTE: Transforming the Way We Talk With People
Delivering the Right Offer to the Right Person at the Right Time through the Right Channel is complicated enough, right? No! In today’s fast moving social and hyperlocal market the ability to deliver relevant content is simply the cost of entry. Hear how Restaurant.com is evolving their business in a highly-competitive market where email plays a critical role and the key to success is optimizing channel spend while minimizing channel conflict. View Presentation Slides
2:30 PM
2:30 PM ET
What’s In It For Me?
You’ve read the reports and maybe you know all the latest digital stats and trends. But do you really know what your subscribers think about email? We’re taking it to the streets to hear what consumers have to say about the latest trends.
3:15 PM
3:15 PM ET
PANEL: Email-Social Integration 3.0
The interplay between email and social is important to both channel’s futures, but so far integration has been fairly basic. Email-Social Integration 1.0 was “Become a Fan on Facebook” and other community links. ESI 2.0 was share-with-your-network links, which allow users to share email content on social networks. What’s the next evolution of ESI? View Presentation Slides
4:00 PM
4:00 PM ET
PANEL: Why You Need to Be Concerned About Mobile - And What You Can Do
Join four leaders in the emerging space of mobile marketing who are deeply engrossed in watching, designing and testing what impact the growing army of mobile devices in the consumer and B to B space is having on email marketing campaigns. They not only study and develop solutions but actually deploy them in the real world.
4:45 PM
4:45 PM ET
ROUNDTABLES
Mobile Marketing - Dylan Boyd, VP of Strategic Services, EROI
Gathering Customer Intelligence: Research - Erik Kirby, CEO, Connection Engine
Email and Social Integration - Chad White, Research Director, Responsys
Blocked or Blacklisted? What to do? - Heather Lord, Comcast
Landing Page Optimization - Carolyn Sparano, VP Client Services, Bronto
Global Perspective of Email and Privacy Laws - Dennis Dayman, Chief Privacy Officer, Eloqua
Gathering Customer Intelligence: Research - Erik Kirby, CEO, Connection Engine
Email and Social Integration - Chad White, Research Director, Responsys
Blocked or Blacklisted? What to do? - Heather Lord, Comcast
Landing Page Optimization - Carolyn Sparano, VP Client Services, Bronto
Global Perspective of Email and Privacy Laws - Dennis Dayman, Chief Privacy Officer, Eloqua
5:30 PM
5:30 PM ET
Sponsor Presentation
Astor Ballroom
7:00 PM
7:00 PM ET
Leave for Empire Canyon Lodge
7:30 PM
7:30 PM ET
Fireside & Fondue Dinner and Cocktails sponsored by:
Empire Canyon Lodge (via shuttle)
Empire Canyon Lodge (via shuttle)
Tuesday, 12/07
8:00 AM
8:00 AM ET
Sponsor Breakfast Presentation: Open to all attendees
Astor Ballroom - 1st Level
8:50 AM
8:50 AM ET
Email: Connective Tissue in the Media Mix?
We all know that email is part of everyday life for millions of Americans. But how does it stack up against other media and communications channels - overall and throughout the day? Which media are most often used concurrently with email and what opportunities does this suggest for marketers? Looking forward, how is messaging going to change? Whether it’s Facebook, your TV or the plethora of new tablet devices rising up to challenges the iPad, the ecosystem in which email thrives continues to change. Only by truly understanding emails evolving position and it’s role in providing the connective tissue between media and people can we take best advantage of the coming opportunities.
9:20 AM
9:20 AM ET
PANEL: Selling Email to the C-Suite
Admit it - email does not have the same panache as the 30-second TV spot or the latest mobile phone app. Yet email is a critical and highly effective customer connection point for most companies. Hear from leading organizations about how the importance of email has been conveyed to the executive suite for increased investment and prioritization in the marketing mix.
10:00 AM
10:00 AM ET
PANEL: Out With the Old, In With the New: List Growth Tactics for the Modern Marketer
List growth has long been a top priority, but also a significant challenge, for email marketers—and in today’s day and age of extreme media fragmentation and widespread “digital attention deficit disorder,” finding new customers and getting them to sign up to hear from your brand isn’t getting any easier. In this session, learn how top marketers are cutting through the clutter and putting their opt-in processes front and center, when and where their new customers are, and when they are in a moment of engagement.
10:40 AM
10:40 AM ET
PANEL: From Opens and Clicks To the Bottom Line
To jump start the customers experience, brands need to move beyond tactical email measurements like open and click rates to business critical metrics. What metrics should are brands using and what are the results? Hear how these brands have transformed their programs by focusing on the metrics that matter.
11:20 AM
11:20 AM ET
PANEL: Reputation and the Inbox: What Matters Now?
This year top mailbox providers have announced changes to their interfaces that have implications for how email is sorted and presented to consumers. What metrics do marketers need to be monitoring to ensure inbox placement? What does "engagement" mean from the ISP perspective? What does all this mean for marketers?
12:00 PM
12:00 PM ET
ROUNDTABLES
List Growth and Database Building - DJ Waldow, Blue Sky Factory
Marketing Automation Tools - David Baker VP, Acxiom Corporation
Creative Best Practices - Justine Jordan, Marketing Director, Litmus
Real-Time Marketing-Creating Value - Joel Book, Marketing/Research, ExactTarget
Getting buy-in from C-Suite - Tony Bombacino, Chief Marketing Officer, Restaurant.com
Marketing Automation Tools - David Baker VP, Acxiom Corporation
Creative Best Practices - Justine Jordan, Marketing Director, Litmus
Real-Time Marketing-Creating Value - Joel Book, Marketing/Research, ExactTarget
Getting buy-in from C-Suite - Tony Bombacino, Chief Marketing Officer, Restaurant.com
12:45 PM
12:45 PM ET
Sponsor Lunch & Learn: Open to all Attendees
Astor Ballroom - 1st Level
1:30 PM
1:30 PM ET
Afternoon Activities
Skiing at the Deer Valley Resort
Tubing at Gorgoza Park
Snowmobiling at Garff Ranch
Tubing at Gorgoza Park
Snowmobiling at Garff Ranch
6:30 PM
6:30 PM ET
Cocktail Party sponsored by Pontiflex:
St Regis Bar - 3rd Level
7:30 PM
7:30 PM ET
Dinner Sponsored by StrongMail
By the Grand Fireplace, St Regis Hotel Lobby
Wednesday, 12/08
8:00 AM
8:00 AM ET
Sponsor Breakfast Presentation (VIPs and by Invitation Only)
Astor Ballroom - 1st Level
9:00 AM
9:00 AM ET
KEYNOTE: Accomplishing Change
We all come away from the EIS charged and ready to make changes… unfortunately others may not share the same enthusiasm. David Bronson of Turner Broadcasting will share helpful strategies for introducing changes, building support, and choosing paths that leverage previous successes.
9:30 AM
9:30 AM ET
PANEL: Changes in Consumer Email Behavior
How is consumer email behavior really changing? How fast? Is this different for email with friends versus brands? You have heard the anecdotes – now hear the hard evidence. Leading strategists and researchers in digital media will present their quantitative evidence for what they believe is really happening. View Presentation Slides
10:15 AM
10:15 AM ET
PANEL: Relevance: Easier Said than Done
"Be more relevant" has been the email marketing rallying cry of the recent past, but how is relevance actually achieved? Content? Segmentation? All of the above? What resources are needed? And most importantly, when do you know you’ve hit the mark?
11:00 AM
11:00 AM ET
ROUNDTABLES
Builidng/Maintaining IP Reputation - Brian Westnedge, Regional Director Channels, ReturnPath
Email Metrics: Dicerning Value - Loren McDonald, VP Industry Relations, Silverpop
Preference Center Best Practices - Ryan Phelan, VP Strategic Services, Blue Hornet
Platforms and Technologies - Bill McCloskey, CEO, Only Influencers
Email Metrics: Dicerning Value - Loren McDonald, VP Industry Relations, Silverpop
Preference Center Best Practices - Ryan Phelan, VP Strategic Services, Blue Hornet
Platforms and Technologies - Bill McCloskey, CEO, Only Influencers
12:00 PM
12:00 PM ET
Conference Concludes
