Sunday, 05/01
6:00 PM
6:00 PM ET
Welcome Reception Cocktail Party
Sunset Beach
Monday, 05/02
7:00 AM
7:00 AM ET
Registration Opens
8:00 AM
8:00 AM ET
Breakfast
Sponsored by StrongMail
8:15 AM
8:15 AM ET
Sponsor Breakfast Workshop
8:45 AM
8:45 AM ET
Welcome and Opening Remarks
9:00 AM
9:00 AM ET
KEYNOTE: Email is the New Black
UrbanDaddy began as a free daily email in 2005, devoted to bringing New Yorkers everything they need to know. Since that time, the Ezine has evolved into a source of style, entertainment, and culture tips for men across 20 U.S. cities. Join UrbanDaddy CEO, Lance Broumand, as he shares the role of email in driving UrbanDaddy’s success to date, the role it will play in the future, and how email marketers can do a better job selling the value of email to their executive teams.
- Keynote
- Lance Broumand, CEO, UrbanDaddy @urbandaddy
9:45 AM
9:45 AM ET
Sense & Adapt: It’s a Real-Time Marketing World Out There
Marketers are faced with the challenge of becoming evermore responsive to audience behaviors and market changes. How can email marketers use their websites and audience behaviors to improve email and other related messaging results? Can web-analytics actually do more than just provide historical data on traffic and conversions? This panel will discuss the opportunities and challenges associated with a "sense and adapt" approach from B2B and B2C perspectives. It’s not just about performance and results – it’s about stepping up to what audiences now expect in an always-on world. View Presentation Slides
- Moderator
- Jeffrey R. Miller, EVP, North America, Acceleration @accelerationbiz
- PanelistS
- Michelle Accardi, VP of ePlatform Marketing, CA Technologies
- Drew Bailey, Marketing Principal, Email & SMS Infrastructure, FedEx
- Erick Mott, Co-creator, Blogger & Speaker, Creatorbase @Creatorbase
10:30 AM
10:30 AM ET
Innovations Showcase
"If it ain’t broke, why fix it?" High ROI and predicatable results have drawn some to believe that email’s heyday has passed. These companies don’t agree. In this fast paced showcase, innovative new email related products will be presented to Summit attendees and we’ll discuss the implications of these tools on our marketing efforts and on innovation in the email space in general.
View Charles Nicholls’ Presentation Slides
View Tim Judson’s Presentation Slides
View Darren Lancaster’s Presentation Slides
View Brian Killen’s Presentation Slides
View Charles Nicholls’ Presentation Slides
View Tim Judson’s Presentation Slides
View Darren Lancaster’s Presentation Slides
View Brian Killen’s Presentation Slides
- PanelistS
- Dave Hendricks, President, LiveIntent @davehendricks
- Tim Judson, VP, Client Services, Connection Engine
- Brian Killen, Director of Emerging Technologies, Acxiom Corporation
- Darren Lancaster, President and Co-Founder, GroupVine @thecommunityguy
- Charles Nicholls, Founder & Chief Strategy Officer, See Why Software
- Jonathan Treiber, CEO, RevTrax
11:30 AM
11:30 AM ET
Never Mind What Consumers SAY - What Do They DO: Real Metrics that Drive Engagement, Inbox Placement and Response
Webmail interfaces are changing, but questions remain around the implications this will have on email marketing. Does Gmail’s Priority Inbox mean your message will end up in"other“ never to be opened again? Will Hotmail’s Sweep feature sweep your carefully crafted promotions off into oblivion? Are these innovations leading the way to overall disengagement with email? In this session, our panelists will reveal startling, real-world data that shows how consumers actually USE email today and what trends these uses point to. View Presentation Slides
- Moderator
- Bonnie Malone, Director, Response Consulting, Return Path
- PanelistS
- Josh Glantz, VP, General Manager , Publishers Clearing House Digital @jmglantz
- Marc Haseltine, Manager, Email and Alternative Marketing, National Geographic Society @marchaseltine
12:15 PM
12:15 PM ET
ROUNDTABLES
Triggered Messaging - Table Lead: Kara Trivunovic, Senior Director, Strategic Services, StrongMail
Customer Data Innovations - Table Lead: Gretchen Scheiman, Partner, Director, CRM, OgilvyOne Worldwide
Email Creative Innovations - Table Lead: Loren McDonald, Vice President, Industry Relations, Silverpop
Deliverability & Privacy - Table Lead: Brian Westnedge, Regional Director, Channels, Return Path
Making the Case for Email - Table Lead: Lance Broumand, CEO, UrbanDaddy
Customer Data Innovations - Table Lead: Gretchen Scheiman, Partner, Director, CRM, OgilvyOne Worldwide
Email Creative Innovations - Table Lead: Loren McDonald, Vice President, Industry Relations, Silverpop
Deliverability & Privacy - Table Lead: Brian Westnedge, Regional Director, Channels, Return Path
Making the Case for Email - Table Lead: Lance Broumand, CEO, UrbanDaddy
1:00 PM
1:00 PM ET
Lunch
Sponsored by ExactTarget
1:15 PM
1:15 PM ET
Sponsor Luncheon Presentation
2:15 PM
2:15 PM ET
Afternoon Activities
Catamaran Tour, Gulf of Mexico
Golf at the Sanctuary on Sanibel (a 15 minute drive)
Kayaking, Bryant Bayou
Kayaking, Bryant Bayou
6:30 PM
6:30 PM ET
Cocktail Reception
King’s Crown Deck & Lawn
7:30 PM
7:30 PM ET
Dinner
King’s Crown Lawn
9:30 PM
9:30 PM ET
After Party
The Pit at Holy Smokes (to left of Conference Center)
Tuesday, 05/03
7:00 AM
7:00 AM ET
Registration Opens
8:00 AM
8:00 AM ET
Breakfast
Sponsored by Infogroup Interactive
8:15 AM
8:15 AM ET
Sponsor Breakfast Presentation
9:00 AM
9:00 AM ET
Customer Lifetime Value: The Key to a Profitable Marketing Strategy
Marketers talk about Customer LTV, but few know how to calculate it, or use it in directing their marketing strategy. In this advanced level how-to session, marketing strategist and author Arthur Hughes explains how to calculate the value of your customers and e-mail subscribers, and to use this value to get your marketing budget approved within your organization. Based on detailed analysis of 80 major marketers including airlines, retailers, rental car companies, hotel chains and others, Hughes shows how they went about determining their customer value – which ranged from $4 to $343 each – and how they used that value to develop marketing strategies that deliver more revenue through offline transactions than direct online sales. View Presentation Slides
- Keynote
- Arthur Middleton Hughes, Vice President, The Database Marketing Institute, Ltd.
9:45 AM
9:45 AM ET
Email and Television, two long time champions still in the fight
Email, like television, is sometimes overlooked despite its’ influence in consumers’ lives. Moreover, despite the fact these channels have both been around for years, only a few organizations have figured out how to make the most of these two marketing channels to help each other. Learn from the those working inside large media companies how email can be used to drive viewing, how television can drive email subscriptions, and how to approach this opportunity at local and national levels.
- Moderator
- Andrew Finlayson, SVP Digital Media Strategies, SmithGeiger
- PanelistS
- Angela Clayton, Senior Marketing Manager, Starz
- Liz Gould, Strategic Accounts, Experian CheetahMail
10:30 AM
10:30 AM ET
Email and Facebook: Navigating the Interaction Between the Inbox and the Social Media Powerhouse
Many, if not most, of your email subscribers are using Facebook. The question for email marketers is what you should be doing to take advantage of the large overlap between your database and Facebook’s 500 million+ users? How is Facebook changing the way we measure the success of email campaigns? And have we even scratched the surface of the integration of these two digital powerhouses?
- Moderator
- Damian Borichevsky, VP, Professional Services, PulsePoint
- PanelistS
- Amy Ochoa, Director, CRM, Brown Shoe Company, Inc.
- Andrea Stow, Senior Global Emarketing Manager, Crocs, Inc
- Megan Theis, Email Marketing Account Manager, Digital Evolution Group
11:15 AM
11:15 AM ET
Beyond Content: From Buzz To Buyers
When it comes to content marketing, some brands have an embarrassment of riches. In the entertainment vertical, building buzz or attracting fans & followers is not the difficult part; but turning loosely affiliated subscribers into engaged customers requires innovation, unique engagements, and lots of data. In this panel, we’ll talk to some leaders in the entertainment field to learn how they’re using email in conjunction with social channels to see true ROI from online content.
- Moderator
- Ryan Tuttle, VP Strategic Services, Brightwave Marketing @ryanptuttle
- PanelistS
- Anna Lee, Director of CRM, Universal Music Group
- Eric Morse, Director, D2C Marketing Operations, Warner Music Group @elmorse
12:00 PM
12:00 PM ET
ROUNDTABLES
Data Security - Table Lead: Dennis Dayman, Chief Privacy and Security Officer, Eloqua
Email & Social Media - Table Lead: Martin Lieberman, Managing Editor, Constant Contact
Mobile Email - Table Lead: Justine Jordan, Marketing Director, Litmus
Customer Lifetime Value - Table Lead: Jeff Rohrs, Principal, Education & Research, ExactTarget
Email & Mass Media - Table Lead: Liz Gould, Strategic Accounts, Experian CheetahMail
Email & Social Media - Table Lead: Martin Lieberman, Managing Editor, Constant Contact
Mobile Email - Table Lead: Justine Jordan, Marketing Director, Litmus
Customer Lifetime Value - Table Lead: Jeff Rohrs, Principal, Education & Research, ExactTarget
Email & Mass Media - Table Lead: Liz Gould, Strategic Accounts, Experian CheetahMail
12:45 PM
12:45 PM ET
Lunch
Sponsored by Acxiom
1:00 PM
1:00 PM ET
Sponsor Luncheon Presentation
2:00 PM
2:00 PM ET
Afternoon Activities
Remote Island Hop and Dolphin Cruise
Shotgun Golf Tournament, Captiva Island Golf Club
Tarpon Fishing Charters
Tarpon Fishing Charters
6:30 PM
6:30 PM ET
Cocktail Reception
The East Lawn, South Seas Harbor & Marina
7:30 PM
7:30 PM ET
Sunset Cruise & Dinner on Useppa Island
EIS attendees will be treated to a one-of-a-kind event tonight as we charter a private boat complete with cocktails, Hors d’œuvres and a breath-taking view of sunset over the Gulf of Mexico enroute to pristine and secluded Useppa Island where we’ll enjoy an unforgettable tropical dining experience. Conde Nast Traveler called Useppa Island, "One of the top 25 true island retreats in the world - serenity, great facilities and fishing, and no cars - Useppa has it all." This private island is situated amongst the famous tropical isles of the coast of Florida and boasts a tradition of sincere, personalized hospitality which traces its origins to before the turn of the century. It’s a place of history combined with an allure that attracts the world’s most elite travelers. This outing is sure to be THE event to remember from this year’s Summit.
Wednesday, 05/04
8:00 AM
8:00 AM ET
Continental Breakfast
8:30 AM
8:30 AM ET
KEYNOTE: Email and Content Marketing
Thinking more like a publisher can be a powerful tool for brands to attract and retain customers. In this session, content marketing expert Joe Pulizzi will discuss why most marketers fail at content marketing initiatives and how email marketers can take their programs to the next level by becoming their industry’s "media" expert. View Presentation Slides
- Keynote
- Joe Pulizzi, Founder, Content Marketing Institute
9:00 AM
9:00 AM ET
Best Practices in Email and Data Security
Hackers want to steal your data! How can you protect your subscribers’ information from theft, but also use it safely and with relative ease? Join our panel of industry experts as we discuss secure systems and processes. Marketers will hear plain language explanations of pending security issues. Technologists will learn about new resources to sharpen their approach to security. Strategies will be presented that balance ease of use with secure design and we’ll wrap up with audience Q&A to address "real world" issues.
- PanelistS
- Cari Birkner, Director of Marketing, LashBack, Inc.
- Allen Nance, President, WhatCounts @WhatCounts
9:45 AM
9:45 AM ET
Creative Showcase
Balancing data-driven marketing decisions with a desire to be creative and inspirational is no easy task. As email constantly evolves, the pressure to perform has never been higher. In this session, we’ll discuss the evolution of select email campaigns to discover how creative testing and modifications have increased success for Helzberg Diamonds, Food Lion, and more. View Presentation Slides
- PanelistS
- Brian Brown, Partner, Director of Modern Marketing, ideapark
- Lisa Dick, Online Marketing Manager, Helzberg Diamonds
- Jay Jhun, Director of Email Services, Engauge
10:30 AM
10:30 AM ET
The Humanization of Marketing Content
Email is often thought of as a direct response channel, focused on selling through discounts, coupons, promotions, etc. However, consumers increasingly expect a more human, real, personal and solution-oriented style of communication from brands. What are the implications of this apparent shift on email marketing and how are marketers using this to their advantage?
- Moderator
- Chris Baggott, Chairman, Compendium @chrisbaggott
- PanelistS
- Phil Hollows, CEO, FeedBlitz @phollows
- Loren McDonald, Vice President, Industry Relations, Silverpop
- Ami Packard, Director, Strategy and New Initiatives, WW Customer Loyalty and Database Marketing, Expedia
- Jody Wolak, Marketing Operations Manager, MooseJaw
11:15 AM
11:15 AM ET
ROUNDTABLES
Content Marketing - Table Lead: Chris Baggot, CEO, Coompendium
Creative Roundtable - Table Lead: Brian Brown, Partner, Director of Modern Marketing, ideapark
Data Security - Table Lead: David Bronson, Lead Engineer, Turner Broadcasting
Creative Roundtable - Table Lead: Brian Brown, Partner, Director of Modern Marketing, ideapark
Data Security - Table Lead: David Bronson, Lead Engineer, Turner Broadcasting
12:00 PM
12:00 PM ET
Conference Concludes
