Sunday, 05/03
6:00 PM
6:00 PM ET
Welcome Reception & Cocktail Party
Sponsored By iContact
All summit attendees welcome
All summit attendees welcome
Monday, 05/04
8:00 AM
8:00 AM ET
Registration open and Breakfast available
8:15 AM
8:15 AM ET
Sponsored VIP Breakfast Presentation
Sponsored by Strongmail
By Invitation Only
By Invitation Only
9:00 AM
9:00 AM ET
Opening Remarks
9:15 AM
9:15 AM ET
Keynote: The Digital Mom
Digital Mom: A two-part report from Razorfish and CafeMom
- Keynote
- Terri Walter, SVP Emerging Media, Razorfish
9:45 AM
9:45 AM ET
Focus Group: Women of the generations
Womens’ Focus Groups- Real views into women consumers and their digital behaviors as illustrated through a live focus group with women of all ages and all stages. This session is designed to allow marketers to explore real-life experiences in a controlled setting.
10:45 AM
10:45 AM ET
Panel: Social CRM
The new evolution of CRM features new connections in non-conforming channels. CRM is about targeting the right individual, at the right time, with the right message and the right channel. These thought leaders will review how CRM and social media are colliding in building connected consumer experiences. They’ll discuss innovations around understanding the new social consumer, and debate whether email is declining in value as the social inbox expands.
- Moderator
- Elie Ashery, Managing Principal, RegReady
- PanelistS
- Daniel Ha, Co-Founder, Disqus
- Joel Jewitt, Vice President, Strategic Partnerships, LiveRamp
- Jason Weaver, CEO, Shoutlet
11:30 AM
11:30 AM ET
Panel: Email Marketing in a Recession
Email is certainly a less expensive marketing play than other options. But it is not recession-proof. Some marketers may be cutting back on frequency. Others perhaps trimming investment in new social media platforms. Get a sense of both coping and growth strategies in the current climate.
- Moderator
- David Goetzl, Senior Editor, MediaPost
- PanelistS
- John Edwards, Associate Director, eCRM, Verizon Wireless
- Brian Jaffe, Founder, Culebra Partners
- Susan Robbins, Brand Manager, PS Card
- Jackie Zlatanovski, Executive Director, Brand Management, MGM Mirage
12:15 PM
12:15 PM ET
Roundtables
Marketing to Women of the Generations -- Table Lead: Terri Walter, SVP Emerging Media, Razorfish
Social Media and Email -- Table Lead: Elie Ashery, CEO, Gold Lasso
Deliverability & Privacy -- Table Lead: Dennis Dayman, Chief Privacy Officer, Eloqua
Communication Strategy (What Works Today) -- Table Lead: Stephanie Miller, Vice President of Strategic Services, Return Path
Managing Multichannel Programs
List Growth Strategies -- Table Lead: Morgan Stewart, Director of Strategic Services, ExactTarget
1:00 PM
1:00 PM ET
Lunch
1:15 PM
1:15 PM ET
Sponsored Lunch & Learn Presentation
Sponsored by Exact Target
All summit attendees welcome
All summit attendees welcome
2:00 PM
2:00 PM ET
Afternoon Activities
Kayaking
Shotgun Golf Tournament, Captiva Island Golf Club
To register, please refer to the Summit Activities page.
Shotgun Golf Tournament, Captiva Island Golf Club
To register, please refer to the Summit Activities page.
6:30 PM
6:30 PM ET
Cocktail Reception
The Overlook at The Pointe Laguna Pool Complex
7:30 PM
7:30 PM ET
Sunset Cruise
Sponsored by Yesmail
8:30 PM
8:30 PM ET
Dinner
King’s Crown Lawn
Sponsored by Exact Target
Tuesday, 05/05
8:00 AM
8:00 AM ET
Registration open and Breakfast available
8:15 AM
8:15 AM ET
Sponsored VIP Breakfast Presentation
Sponsored by Goodmail
All summit attendees welcome
All summit attendees welcome
9:00 AM
9:00 AM ET
Case Studies: Multichannel Marketing Stories
Leveraging customer and business lifecycles, this session will feature strategies and case studies that support a multichannel view of customer experiences with an emphasis on email, social and mobile messaging (tri-messaging) and a number of key touchpoints. Speakers will discuss ideas and trends that any email marketer will find useful to either implement upon return from the Summit or as leverage to help lobby for budget and resources in 2009 and beyond.
- Moderator
- Erick Mott, Co-creator, Blogger & Speaker, Creatorbase @Creatorbase
- PanelistS
- Karen McNaughton, Director of Marketing, In-Touch Survey Systems
- Sylvia Sierra, Vice President of Corporate Audience Development, Access Intelligence, LLC.
- Karen Talavera, President, Synchronicity Marketing @SyncMarketing
9:45 AM
9:45 AM ET
Panel: Successfully Measuring Results
Introducing a new methodology for measurement that helps you define success in your online marketing in ways that executives understand.
- Moderator
- Stephanie Miller, VP, Member Relations and Chief Listening Officer, Direct Marketing Association @stephanieSAM
- PanelistS
- Allen Dickson, Director, Email Operations & Analytics, Overstock.com
- Dela Quist, CEO, AlchemyWorx
10:30 AM
10:30 AM ET
Panel: List Growth in 2009 - Focusing on the keys to success in the midst of change
Results from the 2009 Inside Email Marketing Study on list growth tactics show how new tactics, such as facilitating sharing on social networks, compare with established list growth tactics. Which tactics are marketers using and which one’s are working best? Which new list growth tactics are being adopted the fastest? Whom do they work for?
- Moderator
- Tamara Gielen, Email Marketing Consultant, Plan to Engage
- PanelistS
- Bob Ford, Director of Online Marketing, Papa John’s International
- Jefferson Haddox, Direct Marketing Analyst, Pier 1 Imports
11:15 AM
11:15 AM ET
Who Wants to be an Emaillionaire? Building Winning Customer Experiences
Join us for a lively panel on the creative planning behind standout inbox experiences. You’ll get the scoop from email experts across three different industries, discussing topics ranging from dynamic design to creative testing. Plus, find out who gets to be the next Emaillionaire!
- Moderator
- Lisa Harmon, Director, Creative Services, Smith-Harmon, a Responsys Company
- PanelistS
- Erin Anderson, Senior Interactive Planner, General Mills
- Megan Regard Walsh, Email Marketing Manager, Williams-Sonoma Brands
- Ted Wham, VP, Customer Relationship Marketing, Orbitz Worldwide
12:00 PM
12:00 PM ET
Roundtables
Industry Research- What does it mean for my business? -- Table Lead: Morgan Stewart, Director of Strategic Services, ExactTarget
Social CRM (marketing to influencers) -- Table Lead: Jason Weaver, CEO, Shoutlet
Emerging Technologies (Email) -- Table Lead: Ryan Deutsch, VP, Strategic Services & Market Development, StrongMail Systems
Re-Activating the dormant email accounts -- Table Lead: Tony D’Anna, GM, Storm Post, Datran Media
Testing Great Creative -- Table Lead: Erin Anderson, Senior Interactive Planner, General Mills
12:45 PM
12:45 PM ET
Lunch
1:00 PM
1:00 PM ET
Sponsored Lunch & Learn Presentation
Sponsored by Acxiom
All summit attendees welcome
All summit attendees welcome
2:00 PM
2:00 PM ET
Afternoon Activities
Captiva Island Shelling and Dolphin Cruise
Shotgun Golf Tournament, Dunes Resort
To register, please refer to the Summit Activities page.
Shotgun Golf Tournament, Dunes Resort
To register, please refer to the Summit Activities page.
7:30 PM
7:30 PM ET
Cocktail Reception
The Quarterdeck at South Seas Harbour & Marina
8:30 PM
8:30 PM ET
Dinner
The Quarterdeck at South Seas Harbour & Marina
Wednesday, 05/06
8:00 AM
8:00 AM ET
Registration open and Breakfast available
9:00 AM
9:00 AM ET
Panel: New Generation Marketing Optimization
Targeting, the Database, and Optimization; all are important elements of a successful eCRM program, but they can be so difficult to administer well in today’s market. Marketers and experts in the email and agency space will discuss how they cope with the challenges of running complex email programs, how to optimize programs in motion, the challenges with using data for this optimization, as well as channel shift and measurement.
- PanelistS
- Amie Becton Ray, Senior Manager, Direct Marketing National Hockey League
- Tony D’Anna, GM, StormPost, Datran Media
- Chris Marriott, President & Founder, Email Connect @csmarriott
- Kuba Poraj, SVP, Media Services, EducationDynamics
9:45 AM
9:45 AM ET
Panel: Innovations in Email/CRM
What’s new with Technology? Data Warehousing Solutions? Targeting Engines? Social Tools? What are the new innovations in email and the technology decisions email and CRM marketers will face in the coming year.
- PanelistS
- Ryan Deutsch, SVP, Customer Success, Persado
- Peter Horan, CEO, Goodmail
- Tim Schigel, Founder & CEO, ShareThis.com @schigel
- Craig Swerdloff, CEO, Traverse @swerd
- Jeremy Swift, Director, Client Relations, BlueHornet
10:30 AM
10:30 AM ET
Roundtables
Testing, Measurement and Tools -- Table Lead:
Advanced Targeting and solutions -- Table Lead: Jack Hogan, COO, Lifescript
Value of an Email Address -- Table Lead: David Baker, Vice President Email/eCRM Solution, Razorfish
Production, Operation, Creative -- Table Lead: Lisa Harmon, Principal, Smith-Harmon
Tools and services to enable Social CRM -- Table Lead: Tim Schigel, Founder & CEO, ShareThis.com
11:30 AM
11:30 AM ET
Conference Recap and Adjournment