March 27, 2024
New York, NY - Javits Center
Automotive Agency of the Year (Traditional):
Hudson Rouge (Ford Motor Co.’s Lincoln brand)
Automotive Agency of the Year (Digital)
MRM (General Motors)
Best Integrated Campaign (Three channels or more, including online):
Ford Bronco “Built Wild” (Wieden+Kennedy, WPP and Disney CreativeWorks)
Best Social Campaign (TIE):
Subaru “The Underdogs” (Carmichael Lynch)
Stellantis’ Jeep “Pale Blue Dot” (Doner)
Best Multicultural or Interest Group Campaign:
Toyota “The Journey” (Conill)
Best Viral Marketing Campaign or Execution:
Honda “Superb Owls” (RPA)
Best Interactive Execution or Campaign:
Infiniti USA “Work From Home, Work From Wherever” (Critical Mass)
Best Campaign/Activation for a Dealer Group:
The Do-Good Auto Coalition (Constellation Agency)
Marketer of the Year:
Joy Falotico, president of The Lincoln Motor Co. and Ford CMO
Read about Falotico here.
Our Other Honorees Are:
Automotive Agency Of The Year (Traditional): Innocean (Hyundai Motor America)
Automotive Agency of the Year (Digital): R/GA (Mercedes-Benz)
Best Integrated Campaign: Kia Telluride,“Give It Everything,” (David & Goliath)
Best Social Campaign: Ford Mustang Mach-E electric SUV, #ElectricandUntamed (BBDO)
Best Multicultural or Interest Group Campaign: Volvo S60 (Grey with H Code)
Best Viral Marketing Execution or Campaign: Porsche, “Star Wars,” (Cramer-Krasselt)
Best Interactive Execution or Campaign: Lincoln, “City That Sleeps,” (Hudson Rouge)
Best Campaign For A Dealer Group: SoCal Honda Dealers “Random Acts of Helpfulness,” (Secret Weapon)
Congratulations To Our Honorees:
Automotive Marketer of the Year
Olivier Francois
Chief Marketing Officer
Fiat Chrysler Automobiles
Automotive Agency Of The Year (Traditional): David & Goliath (Kia)
Automotive Agency Of The Year (Digital): SapientRazorfish (Mercedes-Benz and Audi and Acura)
Best Integrated Campaign (Three channels or more, including online): Alfa Romeo for Giulia (Doner, Richards Group and Art Machine)
Best Social Campaign: Spark44 — “Dull and Boring” for Jaguar
Best Multicultural or Interest Group Campaign: Toyota Camry — “Sensations” (Burrell, Conill and InterTrend)
Best Viral Marketing Execution or Campaign: Dodge —“Brotherhood of Muscle” with Vin Diesel (GSD&M)
Best Interactive Execution or Campaign: Volvo — “Racing the Sun” (Grey, Mindshare and Courageous)
Best Campaign for a Dealer Group: AutoNation — “Drive Pink” (Zimmerman Advertising)
Read all about our honorees here.
Come Celebrate their achievements at the Marketing Automotive Awards Luncheon:
March 28, 2018 At Noon
Join us on Wednesday, April 12th for our Marketing Automotive Awards lunchtime presentation, during the Marketing: Automotive Conference at the NY Auto Show at the Javits Center, 655 West 34th Street, NY NY. Room 1E08-09.
The awards ceremony will begin at 12:15PM
2016 was another record-breaking year for the auto market, with U.S. shoppers buying 17.5 million cars, trucks and crossovers, just ahead of 2015's previous record. It was the seventh consecutive year for year-over-year sales gains. Automotive marketing reacted to the trend of consumer preference for trucks and SUVs, with the automakers going after those markets with a vengeance. Along with some in-your-face competitive ads, there was no shortage of poignant and sometimes hilarious advertisements, integrated campaigns, and smart social digital and social media strategies. MediaPost and a panel of industry observers, experts and marketers have done the arduous work of finding the best of the bunch. You get to enjoy the results: MediaPost’s Marketing Automotive Awards. We congratulate this year's honorees.
Automotive Marketer of the Year
Automotive Agency Of The Year (Traditional)
Commonwealth//McCann (Chevrolet)
Automotive Agency Of The Year (Digital)
Best Integrated Campaign (3 channels or more, including online)
Nissan Rogue from Nissan Direct
Best Social Campaign
Carmichael Lynch for Subaru Zero Landfill Initiative
Best Minority or Interest Group Campaign
Best Viral Marketing Execution or Campaign
SapientRazorfish for Mercedes-Benz, #MBPhotoPass
Best Interactive Execution or Campaign
Join us on Thursday, March 24th at 5:15PM for our Marketing Automotive Awards Presentation, right after the Marketing: Automotive Conference at the NY Auto Show in Javits Center.
Registrants for the awards presentation will have the opportunity to tour The New York International Auto Show immediately following the ceremony. This is a rare treat as the Auto Show will not yet be open to the public.
2015 was a fantastic year for the auto market, with shoppers buying an astonishing 17.47 million cars, trucks and crossovers. It was also a banner year for automotive marketing, with some powerful, moving, and sometimes hilarious advertisements, integrated campaigns, and smart social digital and social media strategies. MediaPost and a panel of industry observers, experts and marketers have done the arduous work of finding the best of the bunch. You get to enjoy the results: MediaPost’s Marketing Automotive Awards. We congratulate our honorees.