Wednesday, 10/02
Thursday, 10/03
How are publishers defining “engagement” for their own goals and for their advertising partners? How are they organizing and leveraging their first party data to drive the right outcomes?
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
Digital native media brands are clustering quickly into new media mini-conglomerates like Vox, Bustle and Group Nine. G/O media’s play joins Gizmodo, The Onion, Jalopnik, Kataku, The Root, Jezebel and Deadspin, among others. But how do such diverse properties, with discrete audiences and operational cultures really come together in a whole that is greater than the sum of its parts? How do you manage costs? Create a coherent, competitive value prop for advertisers? A pioneer of bringing legacy media into the digital era, Jim Spanfeller explains the viable path forward for this emerging polyglot media model.
- Interviewee
- Jim Spanfeller, Chief Executive Officer, G/O Media
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- Moderator
- Mike Grisko, CFO, Chive Media Group & Atmosphere
- PanelistS
- Annie Granatstein, Head of WP BrandStudio, The Washington Post @anniegranat
- Pete Jacobs, Vice President, Integrated & Content Marketing, Digital Trends
- Nick Johnson, Vice President and Head of Advertising, McClatchy @mediaguy
- Brian Szejka, Publisher, Rolling Stone
- Presenter
- Luke Edson, CRO, Future plc
- Moderator
- Scotty Reiss, Founder, A Girl's Guide To Cars
- PanelistS
- Nicholas Butterworth, Chief Technology & Product Officer, Refinery29
- Chris Park, Director, Revenue Operations, Cheddar Inc.
- Melanie Winer, VP of Media Strategy & Client Success, Insider Inc.
What is Engagement Now - John Resig, President/Co-Founder, Chive Media
The Data-Driven Publisher - Melanie Winer, VP of Media Strategy and Client Success, Insider
Building Video Franchises - Luke Edson, CRO, Future plc
Friday, 10/04
As advertisers demand results, impact, outcomes, we explore how publishers are rethinking everything from branded media to programmatic, social influencer partnerships to even deeper integrations in video.
- Keynote
- Kathryn Friedrich, EVP, GM of Operations, Conde Nast Entertainment
- Moderator
- Sara Guaglione, Reporter, MediaPost
- PanelistS
- Priyesh Patel, VP, Publisher Business Development, Minute Media
- Jody Rones, CRO, GAMURS Group
- Andy Wiedlin, Chief Business Officer, WAVE @acwiedlin
- Moderator
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- PanelistS
- Eric Myers, President, Belo and Company
- Andrea Rowan, General Manager, Head of the Agency, excelerate Digital/McClatchy
- Moderator
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- PanelistS
- Mike Brooks, Senior Vice President of Revenue, WeatherBug
- Jeff Lustig, Manager, Programmatic Operations, News Corp|NewsIQ
- Christopher Moore, Head of Strategic Partnerships, Publishers Clearing House
- Moderator
- Albert Thompson, Managing Director of Digital Innovation, Walton Isaacson
- PanelistS
- Stephanie Delgado, Digital Account Executive, Blavity
- Damian Pelliccione, CEO & Co-Founder, REVRY
The New Video Business Case - Andy Wiedlin, Chief Business Officer, WAVE
Engagement Metrics in Programmatic - Ryan Stewart, Head of Strategic Partnerships, Marfeel
So You Want to Be an Ad Agency - Andrea Rowan, General Manager, Head of the Agency, excelerate Digital/McClatchy
The Mutlicultural Opportunity - Albert Thompson, Managing Director, Digital, Walton Isaacson
Saturday, 10/05
- Keynote
- Isis Arias Clermont, Executive Producer, ComplexCon, Complex
- Presenter
- Nilla Ali, VP, Strategic Partnerships, Buzzfeed
- Moderator
- Tim Taliaferro, Chief Innovation Officer, Texas Monthly @texasmonthly
- PanelistS
- Nilla Ali, VP, Strategic Partnerships, Buzzfeed
- Elise Contarsy, SVP, Consumer Products, Bonnier Corp.
- Dominick Miserandino, CEO, Inquisitr
- Leora Schachter, VP of Digital Products, Trusted Media Brands @leora727
Product Development - Dominick Miserandino, CEO, Inquisitr
Events as a Business - Isis Arias Clermont, Executive Producer, ComplexCon, Complex