Now open for entries!


The Creative Media Awards is the only awards program that honors the media industry. The Creative Media Awards express our belief that
media — the process of buying, planning and strategy — is every bit as creative as depicting storyboards for a print or TV ad campaign.



Early Bird Entry Rate Deadline: October 27, 2017

Entry Deadline: December 1, 2017

Finalists Notified: Mid-December, 2017

Award Ceremony: January 25, 2018

Creative Media Awards

2016 Best in Show

Creative Media Awards Online Media: Branding

Captain Obvious Race for President by CP+B for Hotels.com

Hotels.com wanted to refresh the character Captain Obvious, which the company launched in 2014. During the U.S. presidential race, CP+B leveraged a variety of media platforms to impact targeted moments through social buzz and influencers. An interactive Web site served as the campaign headquarters. There were 27 shareable GIFs and two downloadable green-screen video assets fans used in social sites. The campaign received 433 million earned media impressions, 60 million unpaid views of his GIF content, and 900% increase in social mentions of Captain.

Affiliated Agency: Hill + Knowlton Strategies, Caviar, Plus Productions

Credits: Ralph Watson, Chief Creative Officer Matt Talbot, Executive Creative Director Brian Friedrich, Creative Director Jexy Holman & Nuno Teixeira, Associate Creative Directors Harold Jones, Technical Director Sarah Castner, Account Director Brice Tomlinson, Content Supervisor Kelly Boyer, Content Supervisor Alyssa Fitterer & Ilyssa Schwartz, Content Manager Sloan Schroeder, Associate Director of Content Production Jesse Jones, Group Executive Interactive Producer Dan Corken, Sr. Integrated Producer Addison Born, Intrgated Broadcast Producer Rachel Noonan, Jr. Video Producer Chris Shewmake, Associate Media Director Matt Campbell, Associate Media Director

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Creative Media Awards 2016 Winners

Creative Media Awards Branded Entertainment: Contests/Events/Experiential

The Grammy’s by The Content Collective, OMD, Resolution Media for Intel

Intel teamed up with Lady Gaga to create a GRAMMY performance that combined art, music, creativity and technology. Initial ideas were scrapped when David Bowie passed away one moth before the GRAMMYs. The performance became a tribute to the iconic musician, with Lady Gaga controlling the stage effects (face-scanning and video projections) in real-time using a ring built with Intel technology. The performance was viewed by 25MM during the broadcast and garnered 264MM social media impressions.

Affiliated Agency: Agency - OMD, The Content Collective, Resolution Media Creative agency – Intel Agency Inside, Greenlight PR agency - Zeno Brand - Intel Network - CBS Client – Intel Corporation Production Company- Prettybird

Credits: President / Chief Content Officer / Claudia Cahill / Content Collective / Los Angeles / Claudia.Cahill@cc-inc.usDirector Director / Katherine Green / Content Collective Los Angeles / Katherine.Green@cc-inc.us Group Director / Israel Mirsky / OMD / Chicago Israel.Mirsky@omd.com Group Director / Lauren McCracken / OMD / Chicago / Lauren.McCracken@omd.com Digital Group Director / Beth Bridenstine / OMD Chicago / Beth.Bridenstine@omd.com Digital Supervisor / Harry Hopkins / OMD / Chicago / Harry.Hopkins@omd.com Social Media Supervisor / Alicia Carroll / Resolution Media / Chicago / ACarroll@resolutionmedia.com Social Media Associate Director / Brittani Hunter / Resolution Media / Chicago / BHunter@resolutionmedia.com Social Media Strategist / Ilana Rosin / Resolution Media / Chicago / IRosin@resolutionmedia.com VP, Global Marketing and Communications / Global Creative Director / Teresa Herd / Intel / Teresa.Herd@intel.com VP Global Marketing and Communications / GM Brand and Reputation Marketing / Penny Baldwin / Intel / Penny.Baldwin@intel.com Global Marketing and Communications / Account Director / Amanda Marvel / Intel / Amanda.Marvel@intel.com Global Marketing and Communications / Sr Producer and Broadcast Manager / Lisa Christman / Intel / Lisa.Christman@intel.com Global Marketing and Communications / Sr Account Executive / Kinnari Desai / Intel / Kinnari.Desai@intel.com Global Marketing and Communications / Director Brand Experiences / Kari LeMiere / Intel / Kari.LeMiere@intel.com Global Marketing and Communications / Media Director / Ashley Cole / Intel / Ashley.Cole@intel.com Global Marketing and Communications / US Campaigns / Katie Lee / Intel / Katie.Lee@intel.com Global Marketing and Communications / Manager / Nancy Demerling / Intel / Nancy.Demarling@intel.com Global Marketing and Communications / Digital & Social Strategist / Gunjan Rawal / Intel / Gunjan.Rawal@intel.com Global Marketing and Communications / US Social Media / Sean Cahill / Intel / Sean.p.cahill@intel.com Global Marketing and Communications / Director of Public Relations / Jaime Le / Intel / Jaime.le@intel.com Director / Director / Ruth Hogben / Prettybird Artist / Executive Producer / Lady Gaga / Haus of Gaga Co-founder and President / Co-founder and President / Kerstin Emhoff / Prettybird / kerstin@prettybirdus.com Executive Producer / Executive Producer / Suzanne Hargrove / Prettybird Executive Producer / Executive Producer, Integrated Production / Derek Richmond / Prettybird / derek@prettybirdus.com Line Producer / Line Producer / Keeley Gould / Prettybird / keeleygould@me.com President / President / Dominic Sandifer / Prettybird Executive Creative Director / Executive Creative Director / Nick Davidge / Greenlight / nick.davidge@greenlightmm.com Director Digital Production / Director Digital Production / Jennifer Palais / Greenlight / Jennifer.palais@greenlightmm.com VP / VP / Sabrina Lynch / Zeno Group / Sabrina.lynch@zenogroup.com Creative Technologist / Creative Technologist / Benjamin Males / Studio XO Creative Technologist / Creative Technologist / Nancy Tilbury / Studio XO

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Creative Media Awards Content Marketing

The Grammy’s by The Content Collective, OMD, Resolution Media for Intel

Intel’s quest is to help people “Experience Amazing” by disrupting perceptions and fundamentally repositioning how people worldwide view the Intel brand. Intel achieved brand relevancy by integrating with The Grammy’s and collaborating with Lady Gaga. Intel and Gaga produced a one-of-a-kind, unforgettable, tech-inspired music experience that showcased Intel’s innovative technology through artist performance and fan experience. The program generated an 11pt lift. The Intel + Lady Gaga experience was viewed by 25MM in the broadcast and it garnered 264MM+ total social impressions.

Affiliated Agency: Agency - OMD, The Content Collective, Resolution Media Creative agency – Intel Agency Inside, Greenlight PR agency - Zeno Brand - Intel Network - CBS Client – Intel Corporation Production Company- Prettybird

Credits: President / Chief Content Officer / Claudia Cahill / Content Collective / Los Angeles / Claudia.Cahill@cc-inc.usDirector Director / Katherine Green / Content Collective Los Angeles / Katherine.Green@cc-inc.us Group Director / Israel Mirsky / OMD / Chicago Israel.Mirsky@omd.com Group Director / Lauren McCracken / OMD / Chicago / Lauren.McCracken@omd.com Digital Group Director / Beth Bridenstine / OMD Chicago / Beth.Bridenstine@omd.com Digital Supervisor / Harry Hopkins / OMD / Chicago / Harry.Hopkins@omd.com Social Media Supervisor / Alicia Carroll / Resolution Media / Chicago / ACarroll@resolutionmedia.com Social Media Associate Director / Brittani Hunter / Resolution Media / Chicago / BHunter@resolutionmedia.com Social Media Strategist / Ilana Rosin / Resolution Media / Chicago / IRosin@resolutionmedia.com VP, Global Marketing and Communications / Global Creative Director / Teresa Herd / Intel / Teresa.Herd@intel.com VP Global Marketing and Communications / GM Brand and Reputation Marketing / Penny Baldwin / Intel / Penny.Baldwin@intel.com Global Marketing and Communications / Account Director / Amanda Marvel / Intel / Amanda.Marvel@intel.com Global Marketing and Communications / Sr Producer and Broadcast Manager / Lisa Christman / Intel / Lisa.Christman@intel.com Global Marketing and Communications / Sr Account Executive / Kinnari Desai / Intel / Kinnari.Desai@intel.com Global Marketing and Communications / Director Brand Experiences / Kari LeMiere / Intel / Kari.LeMiere@intel.com Global Marketing and Communications / Media Director / Ashley Cole / Intel / Ashley.Cole@intel.com Global Marketing and Communications / US Campaigns / Katie Lee / Intel / Katie.Lee@intel.com Global Marketing and Communications / Manager / Nancy Demerling / Intel / Nancy.Demarling@intel.com Global Marketing and Communications / Digital & Social Strategist / Gunjan Rawal / Intel / Gunjan.Rawal@intel.com Global Marketing and Communications / US Social Media / Sean Cahill / Intel / Sean.p.cahill@intel.com Global Marketing and Communications / Director of Public Relations / Jaime Le / Intel / Jaime.le@intel.com Director / Director / Ruth Hogben / Prettybird Artist / Executive Producer / Lady Gaga / Haus of Gaga Co-founder and President / Co-founder and President / Kerstin Emhoff / Prettybird / kerstin@prettybirdus.com Executive Producer / Executive Producer / Suzanne Hargrove / Prettybird Executive Producer / Executive Producer, Integrated Production / Derek Richmond / Prettybird / derek@prettybirdus.com Line Producer / Line Producer / Keeley Gould / Prettybird / keeleygould@me.com President / President / Dominic Sandifer / Prettybird Executive Creative Director / Executive Creative Director / Nick Davidge / Greenlight / nick.davidge@greenlightmm.com Director Digital Production / Director Digital Production / Jennifer Palais / Greenlight / Jennifer.palais@greenlightmm.com VP / VP / Sabrina Lynch / Zeno Group / Sabrina.lynch@zenogroup.com Creative Technologist / Creative Technologist / Benjamin Males / Studio XO Creative Technologist / Creative Technologist / Nancy Tilbury / Studio XO

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Creative Media Awards Multicultural/LGBT Media

Love For The Ages by Partner Studio by AOL, The Integer Group, and Hunter Public Relations for Barefoot Wine

Many older LGBT couples never imagined they’d be able to legally marry. Now, one year after the Supreme Court deemed same-sex marriage constitutional, there’s a lot to talk about. “Love For The Ages” is a three-minute video sponsored by Barefoot Wine featuring five LGBT couples, 50 years and older. After the video launched, the conversation on social surrounding Barefoot Wine shifted from strictly wine and business to Pride and LGBT content, with “Love for The Ages” comprising over 40% of all Barefoot Wine conversation.

Affiliated Agency: The Integer Group and Hunter Public Relations

Credits: Mary Gail Pezzimenti - VP, Content Creation, Partner Studio by AOL; Nadine Cheung - Creative Executive, Partner Studio by AOL; Michael Kroggman- Program Manager, Partner Studio by AOL; Graham Howes - Audience Development Director, Partner Studio by AOL; Tariq Walker - VP, Video & Operations, Partner Studio by AOL; Drea Bernardi - Director, Video Programming, Partner Studio by AOL; Gigi Russo – Partner, Hunter Public Relations; Jennifer Moore Tucci – Senior Vice President, Hunter Public Relations; Blaine Rueber – Account Supervisor, Hunter Public Relations; Amy Vollet - VP Director of Media, The Integer Group; Michelle Arendt - Media Supervisor, The Integer Group; Charlotte Roach - Digital Media Supervisor, The Integer Group; Danielle Holt - Digital Media Planner, The Integer Group.

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Creative Media Awards Research/Consumer Insights

Unacceptable Acceptance Letters by Goodby Silverstein & Partners for The Hunting Ground

In partnership with the documentary “The Hunting Ground,” the campaign aimed to make incoming students aware of the truth about sexual assault. “Reaction videos,” in which incoming students filmed themselves opening their acceptance letters on social networks, were mimicked with a series of films featuring “unacceptable acceptance letters” where a student reads a letter revealing assault stories. The videos encourage people to sign a petition to hold colleges accountable and were shared where students share theirs. In 48 hours, the campaign received 409 million impressions.

Credits: Goodby Silverstein & Partners: Creative Co-Chairmen: Jeff Goodby and Rich Silverstein Executive Creative Director/Partner: Margaret Johnson Creatives: Laura Petruccelli, Rohan Cooke Senior Designer: Angie Elko Designer: Todd King Production Director of Broadcast Production: Tod Puckett Executive Broadcast Producer: Hilary Coate Director of Graphic Services: Jim King Associate Technology Director: Andre Cardozo Retouching: Quinn Gravier Photographers: Quinn Gravier and Ward Robinson Account Services Account Director: Cassi Norman Brand and Communication Strategy Director of Brand Strategy: Bonnie Wan Director of Communications: Meredith Vellines Sr. Communications Strategist: Caitlin Neelon Brand Strategist: Gabriella Svensk Business Affairs Business Affairs Manager: Heidi Killeen _______________ Production Company Company Name: PRETTYBIRD Executive Producer: Kerstin Emhoff, Suzanne Hargrove Associate Producer: Nick Miller Producer: Nathan Scherrer Director: Alex Brewer Director: Benjamin Brewer ______________ Editorial Company Name: Cut + Run Executive Producer: Deanne Mehling Editor: Christopher Kasper ______________ Finish Company Name: Spy Post Executive Producer: Lori Joseph Colorist: Chris Martin ______________ Music Company Name: Yessian Composer: David Gold ______________ Mix Company name: One Union

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