Epic Games Pivots To Drive 'AI Acceleration'
MediaDailyNews – 2 hours ago
To "design for the present," Epic Games CEO Tim Sweeney said the Fortnite maker is pivoting to prioriti ...
Lexus Celebrates (Human) Connections
Marketing Daily – 2 hours ago
The effort, from Team One and Walton Isaacson, spans TV, print, digital, social and experiential. ...
Bumble Acquired For $1.3 Billion, Goes Private
MediaDailyNews – 2 hours ago
Bumble has been acquired by new owner Ithaca Holdings for $1.3 billion, and will soon become a priva ...
Facebook Launches Prompt-Based Feed, Reels Customization
MediaDailyNews – 4 hours ago
Facebook is inviting users to "fine-tune" their experience by directing its algorithms with written prompts related to whi ...
Human Ads Beat AI, But Not By Much
Marketing Daily – 4 hours ago
A Syracuse-Ipsos test finds AI creative is "good enough," which is exactly what worries the researchers. ...
'She's Hysterical': Flo Health Spotlights Historical Dismissal Of Fem Health Symptoms
Marketing Daily – 6 hours ago
Ads from women's health app feature newspaper-like headlines across the centuries, from "wandering wombs" of 400 B.C. ...
Accenture Acquires Sagacity To Boost Song's CX, AI Skills In UK, Ireland
MAD – 7 hours ago
In part, the deal is designed to help Song's clients better understand their customers. It's primarily aimed ...
Meta Blasts New Mexico Request For $40 Billion Fine
MediaDailyNews – 7 hours ago
"Such a massive penalty would cause legitimate businesses to flee New Mexico in droves and would run roughsh ...
Google, UPS Hit With Privacy Suit Over Package Tracking
MediaDailyNews – 10 hours ago
Two California residents have filed a privacy lawsuit against Google and United Parcel Service over a feature th ...
AI Generational Shift Gives Media Buyers New Demographics
MediaDailyNews – 10 hours ago
Google and OpenAI lead in AI search adoption, but female and senior users are forecast to drive grow ...