Television News DailyNielsen: Cable, Broadcast Decline In March -- Streaming Gains
Cable share for the month is down vs. a year ago, from 24.0% in March 2025. Broadcast was down, 20.3% vs. 20.5%, and streaming grew to 47.6% from 43.8%. ...
By Wayne Friedman
Spending in the region last year by the client is estimated at close to $90 million by agen ...
By Steve McClellan
Meta has expanded its partnership with Integral Ad Science, bringing the company's "Content Block List" optimization solution ...
By Colin Kirkland
YouTube is launching its likeness detection technology to all eligible creators over age 18 to combat the spre ...
By Colin Kirkland
The mind-body-spirit shoe brand claims 15 minutes of movement gives more glow than the most-hyped skincare routines. ...
By Sarah Mahoney
The appointment follows the launch of a separate creative pitch that Allwyn began in February. ...
By Steve McClellan
Most search-engine optimization professionals say optimizing for large language models is basically traditional SEO wearing a futuristic bla ...
By Rob Williams
Other brands in the Brand Keys top 10 are Coca-Cola, Ford, Levi Strauss, Disney, Amazon, Walmart, Hershey's, Ral ...
By Tanya Gazdik
The acquisition puts Publicis in another category for agencies that support addressable ad targeting, and furthers its investme ...
By Laurie Sullivan