IAB: CTV Ad Spend Estimated To Grow 11% To $29.3B
Television News Daily – 2 minutes ago
Targeting and content quality will show continued growth to 49% and 46%, respectively - up from 39% a ...
Interbrand Adds Morris, Kearney To Strengthen North American Connections
MAD – 8 minutes ago
The new hires will align brand strategy to business impact at scale. ...
Droga5 Promotes Facebook As Marketplace, Community
MAD – 8 minutes ago
The platform's advertising runs the gamut from spots to giveaways. ...
Gen Z Choosing Pets Over Kids
Marketing Daily – 11 minutes ago
"The brands that will stand out are the ones that don't just market to pet owners, but actual ...
Drake Cooper Acquires Gigasavvy
MAD – 27 minutes ago
The deal expands the Boise, Idaho-based Drake Cooper's footprint to Orange County, CA. It also has an offi ...
High-Intent ChatGPT Users Call Brands To Engage
MediaDailyNews – 17 hours ago
Data from a study released Monday shows how different digital marketing channels can drive calls directly to businesse ...
Management Changes At Project Worldwide
MAD – 18 hours ago
The changes include the promotion of Edward Scott to president of the company, reporting to CEO Chris Me ...
From Viral Hit To Official Anthem: Discover Puerto Rico Adopts 'The Puerto Rico Song'
Marketing Daily – 18 hours ago
"The Puerto Rico Song," recorded by Bill Stiteler, aka Saxboy Billy, received over 3.3 million views and hundre ...
Nostalgia In A Bucket: KFC Revives Fan-Favorite Popcorn Chicken
Marketing Daily – 19 hours ago
Popcorn chicken first appeared at KFC in the early 1990s and remained on menus until 2023. ...
Bluesky Names Interim Chief Toni Schneider CEO
MediaDailyNews – 20 hours ago
Bluesky has named its interim chief Toni Schneider CEO, as Jay Graber's permanent replacement, marking a continued pu ...