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MediaDailyNewsJudge Won't Force Google To Sell AdX

Google will not be forced to divest its AdX ad exchange, a federal judge who previously ruled that the company violated antitrust law said Wednesday. ...

Dairy Queen Capitalizes On Social Documentary Trend To Launch LTOs
Spot features multiple prominent "bird" mascots sitting down for an "interview" for a fake Netflix documentary. ...
Reddit Rolls Out Longer Video View Optimization Goal
Reddit is introducing a 15-second optimization goal for "engaged video views," targeting marketers looking to tell a long ...
Crossmedia Expands Duties For Plonchak, Singh
Plonchak has been elevated to the new role of Chief Growth & Corporate Strategy Officer and Singh h ...
Trump Admin To Court: AI Training Is 'Fair Use'
"LLMs are already helping researchers across fields achieve major breakthroughs," the Department of Justice argues. "Constraining LLM developme ...
SpaceXAI Brings Reasoning Technology Into Loyalty
The goal is to help brands create personalized offers and increase redemptions - and solve a major challen ...
Nextdoor Combines Human Recommendations, AI To Promote Local Businesses
Nextdoor wants to provide consumers with an alternative to bot-generated reviews on platforms like Yelp by launching ...
Wagering TV Ad Spending Surges 40% To $270M YTD
Major sports TV events helped boost overall sports betting as well as the loosening of legal restrictions arou ...
Sandisk, Callen Give Gaming Campaign An OP Challenge
OP transforms the "overpowered" gaming term into the "OP" character, moving between titles and players. ...
Domino's Offers Free Personal Pizza In Exchange For Competitor Receipts
Promo introduces the the Domino, a smaller, customizable Detroit-style pie in the shape of the brand's logo. ...
Stagwell's 'People Platform' Rebranded 'Numetrix'
The firm, part of Stagwell's Marketing Cloud division, offers services including audience quantification, campaign management and media optimizat ...

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