MADHavas Media Network Retains Hyundai International Assignment
The remit includes the Hyundai, Kia and Genesis brands across Europe, Middle East, Asia Pacific and Latin America. ...
By Steve McClellan

Google will launch a major storytelling blitz for Gemini in a Super Bowl ad as part of ...
By Laurie Sullivan

Anthropic, the startup behind Claude, took aim at rival OpenAI in its first Super Bowl ad, showing h ...
By Laurie Sullivan

Threads is attempting to compete with X over mid-game fan discussions, bringing popular creators and podcasters to broadca ...
By Colin Kirkland

Media has become the connective tissue between brands and consumers in an increasingly algorithmic ecosystem. ...
By Robert Williams

The partnership with Magic Johnson Enterprises will span all of PCM's activities including Publicis Sports, which the holdi ...
By Steve McClellan

Tubi now has access to Nielsen's Audience Measurement and Streaming Platform Ratings; National TV research and Ad Int ...
By Wayne Friedman

The ad industry opposes the bill, arguing it "would deprive Virginia consumers of access to critical services a ...
By Wendy Davis

Berentson was previously managing director at Stagwell's Code and Theory for a decade and where he is credit ...
By Steve McClellan