MADPublicis Grew 5% In Q3, Maintains Full-Year Outlook
In Q3, connected media (including media, commerce, CRM and influencer marketing), represented 62% of the Groupe's total net revenue and posted a high-single-digit gain in the period. ...
By Steve McClellan
"AI adoption is moving at two different speeds," Publicis chief Arthur Sadoun said, noting: "This creates two differe ...
By Joe Mandese
With a branded ugly sweater and an elf-sized tool belt, retailers bank on early promotions for handy gif ...
By Sarah Mahoney
A tribute celebrating the life of pioneering ad industry researcher Bill Harvey will be held Oct. 20th ...
By The Editor
The brand crossover features a new Sour Then Sweet Redberry glaze, which is then topped with an actu ...
By Teresa Buyikian
"This trend will continue going forward due to the popularity of this marketing tactic among the younger demographi ...
By Joe Mandese
X is expanding its ongoing effort to crack down on the prevalence of spam bots by requiring flagg ...
By Colin Kirkland
The beauty company tries a new category with "Spicy Bundt Nice," a collection inspired by Tromso, Norway. ...
By Sarah Mahoney
Audiences worlwide don't seem to mind commercial interruptions or product placements in microdramas. ...
By Rob Williams