Brand Debuts First Global Campaign In 20 Years: 'Pass The Courvoisier'
Marketing Daily – 3 hours ago
Ad shows a house party where a bottle of Courvoisier is passed around by guest after guest. Now-emp ...
EA Games Cuts 400 Jobs, Shutters Iconic BioWare Studio
MediaDailyNews – 4 hours ago
Electronic Arts will lay off 400 employees and will shutter BioWare, a 30-year-old studio responsible for some ...
The Coffee Bean & Tea Leaf Celebrates Its 63 Years
Marketing Daily – 6 hours ago
A copywriter describes how warm and comfortable his "second home" is at his local Coffee Bean in t ...
Pharma Firm UCB's T-Shirt Giveaway Aims To Empower Patients
Marketing Daily – 7 hours ago
Each T-shirt is "a unifying symbol" for those with one of three specific skin and inflammatory conditions, sa ...
YouTube Expands Affiliate Program Via Global Retailer
MediaDailyNews – 7 hours ago
YouTube is expanding its shopping affiliate program by partnering with AliExpress, an ecommerce platform owned by Alibaba a ...
Omnicom Wins Lavazza's $110 Million Global Media Account
MAD – 10 hours ago
The award followed an eight-month review led by consultant Equity and involving multiple holding companies. ...
Forrester Predicts Indie Agency Sector Will Shrink By 20% In 2027
MAD – 11 hours ago
"Enterprise demand for productivity gains and AI transformation will split the independent agency market in two," the fi ...
Google Updates Financial Ad-Verification Process
MediaDailyNews – 12 hours ago
As part of the rollout expected in early 2027, Google revealed a collaboration with the American Bankers Associati ...
ATTN: Taps Rubin To Head Account-Brand Management
MAD – 13 hours ago
The new hire oversees client delivery teams across New York and Los Angeles. ...