OpenAI, Microsoft and others recently introduced ads in their chatbots that create incentives to identify conversations and track user behavior for ad targeting and conversion measurement, but what happens to user privacy when companies begin tracking and analyzing these conversations?

"Data-Rated Audiences" gives advertisers validated audiences based on human I.D.s just like walled gardens, and aims to provide publishers with higher yields.

Criteo, Fandango and Fetch as well as Best Buy Ads, Kroger Precision Media and Instacart became early launch partners. The strategy ties retail media data directly with CTV to target ads.

ChatGPT has begun serving ads to non-logged in users, expanding available inventory and brands' targeting options. But pricing models for traditional ad services may not be the ones chatbots use.

AI agents have driven 88% of organic search traffic volume in April, up about 150% vs. the prior month. The technology continues to change consumer behavior and the underlying infrastructure.

TiVo Ads President Matt Milne believes the scale and engagement of the company's footprint remains largely unreachable via traditional CTV media buys, and that deterministic viewership data across screens helps brands find audiences they were not currently reaching.

The Internet is on the cusp of being rewritten based on agentic services.

Daniel Ek, who co-founded Spotify, also co-founded Neko Health, a startup that does full-body scans, with plans to open its first U.S. location in New York sometime soon.

OpenAI's hiring of ad veteran David Dugan as its VP/head of global ad solutions shows the impact LLMs will have on advertising and site traffic.