• What Blockchain Challenges Mean For Advertising
    It's easy to hear the enthusiasm in the voice of John Bates, director of product marketing at Adobe Analytics Cloud, when talking about blockchain technology, despite numerous challenges. Blockchain technology aims to automated the entire media supply chain, from creatives to contracts. Bates says the industry will shift away from focusing on the underlying technology and toward business process and applications that solve real world problems. He spoke with Data & Programmatic Insider to talk about some of the changes and challenges the advertising industry should expect to see in 2018.
  • To Save Ad Targeting, Ensure Data Performance
    Developers at Lotame, an exchange for third-party data for the advertising industry, think they have found a way to make data more precise using AI. They call the strategy Precision Audiences, and even guarantee performance. Well, sort of.
  • Data Suggests NFL Losing Young Fans
    The National Football League (NFL) does not seem to resonate well with younger viewers, which means advertisers could be losing out on reaching their strongest lifelong audience, according to Lotame data released Monday.
  • Measuring Media Driving In-Store Foot Traffic In Multichannel Campaigns
    Marketers are just about there in having the ability to measure, in a multichannel campaign, the type of media that drives foot traffic into a store.
  • Blockchain 101 For Advertisers
    "Blockchain, much like the internet in the late to mid-1990s, isn't a cure all for which you can apply pixie dust over a client-server system and have things magically happen," Charles Manning, CEO of Kochava, said. "There are a bunch of components and parts."
  • A New Challenge For Ad Targeting: GDPR Compliance
    Is personal consumer data still a viable option to use for ad targeting if only a limited amount of a brand's customers give consent to use it?
  • Why IoT Requires Advertisers To Use Blockchain
    With marketers still confused by how blockchain will support the advertising industry, research advisory firm Kaleido Insights has put together a detailed report, "The Internet of Trusted Things," that discusses the benefits and challenges of the technology.
  • What Blockchain Challenges Mean For Advertising
    It's easy to hear the enthusiasm in the voice of John Bates, director of product marketing at Adobe Analytics Cloud, when talking about blockchain technology, despite numerous challenges. Blockchain technology aims to automated the entire media supply chain, from creatives to contracts. Bates says the industry will shift away from focusing on the underlying technology and toward business process and applications that solve real world problems. He spoke with Data & Programmatic Insider to talk about some of the changes and challenges the advertising industry should expect to see in 2018.
  • CMO Study: Programmatic Still Facing Obstacles
    The need for more efficient ad targeting with increased transparency began to attract marketers to the use of programmatic engines, but a recent study spearheaded by the CMO Council, "Brand Protection From Digital Content Infection: Safeguarding Brand Reputation Through Diligent Ad Channel Selection," shows relatively few have adopted the technology.
  • Data Shows Strong Economic Growth Has Ups, Downs For Ad Industry
    The news of a steadying economy will also enable companies to spend more on technology that supports online marketing and advertising, including cloud services. The data comes from Forrester Research in a report titled "2018 US Tech Budget Outlook: Growth Will Accelerate To Almost 6%."
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