ChatGPT has begun serving ads to non-logged in users, expanding available inventory and brands' targeting options. But pricing models for traditional ad services may not be the ones chatbots use.

AI agents have driven 88% of organic search traffic volume in April, up about 150% vs. the prior month. The technology continues to change consumer behavior and the underlying infrastructure.

TiVo Ads President Matt Milne believes the scale and engagement of the company's footprint remains largely unreachable via traditional CTV media buys, and that deterministic viewership data across screens helps brands find audiences they were not currently reaching.

The Internet is on the cusp of being rewritten based on agentic services.

Daniel Ek, who co-founded Spotify, also co-founded Neko Health, a startup that does full-body scans, with plans to open its first U.S. location in New York sometime soon.

OpenAI's hiring of ad veteran David Dugan as its VP/head of global ad solutions shows the impact LLMs will have on advertising and site traffic.

An agentic platform launched last week to help brands and agencies plan and activate media campaigns using Seedtag's neuro-contextual intelligence technology through a conversational interface that acts as an assistant.

Brands are seeking cross-channel data analysis that provides a real consumer perspective. This could be within reach, based on unique ideas from Boathouse Chief Strategy Officer Sonia Chung.

Mobile apps generate hidden in-app browser activity to load sites in the background and convert mobile-origin activity into web traffic. IAS Threat Lab determined the threats are AI-driven.