"We are looking at the KPIs, but also doing a brand-lift study via this campaign," said Redbarn VP of Marketing Megan Robles. Measurement details will become available in late July.

The agreement begins this year and extends through the 2028 election season, likely signaling a new service to provide up-to-the-minute stats on political data, making use of AP's vote-count system.

The platform allows AI to understand context, concepts and relationships - turning words, images, or consumer behaviors into a list of numbers so a computer can understand its meaning.

OpenAI, Microsoft and others recently introduced ads in their chatbots that create incentives to identify conversations and track user behavior for ad targeting and conversion measurement, but what happens to user privacy when companies begin tracking and analyzing these conversations?

"Data-Rated Audiences" gives advertisers validated audiences based on human I.D.s just like walled gardens, and aims to provide publishers with higher yields.

Criteo, Fandango and Fetch as well as Best Buy Ads, Kroger Precision Media and Instacart became early launch partners. The strategy ties retail media data directly with CTV to target ads.

ChatGPT has begun serving ads to non-logged in users, expanding available inventory and brands' targeting options. But pricing models for traditional ad services may not be the ones chatbots use.

AI agents have driven 88% of organic search traffic volume in April, up about 150% vs. the prior month. The technology continues to change consumer behavior and the underlying infrastructure.