One spot shows the aging faces of two Michigan and Ohio State rivals who meet over the years to watch their teams play. ...

Partnering with Starlight Foundation, brand donates Bao, the brand's new horse plushie themed around the year's zodiac symbol. ...

Texas Attorney General Ken Paxton is asking a federal appellate court to reconsider a ruling that preserved a block on the Securing Children Online Through Parental Empowerment Act. ...

The Trade Desk has cut its global headcount by about 15% globally, but its vision and mission will remain unchanged as the company maneuvers through turbulent times. ...

The firm filed two versions of the motion including one that redacts all references to a previously undisclosed rebate probe by client Sony, and one with no redacted material that has been filed with the cou ...

Videos show doctors discussing the topic, aiming for patient education. ...

For all Major League Baseball national TV games - exclusive and non-exclusive - total TV ad spend is estimated at $214 million, according to iSpot. ...

The agency is also handling the AI-management platform's campaign, already underway. ...

Sid Lee and Theo Wolski-David lead creative and client services, respectively. ...

The Betty Ate Collection, a trio of cake-slice handbags, is a sweet purse. ...

Gen Z has the bleakest assessment of current economic conditions, while older consumers are less apocalyptic. ...

Shot in Los Angeles with local youth, the campaign also brought Eli Manning behind the camera, with his Ten Till Productions serving as a production partner. ...

The company will cut 13% of its workforce and shift marketing budgets into best-performing brands. ...

For asthma patients, "We can make something that seems very scientific more light-hearted, more accessible," says AstraZeneca marketing exec. ...

The hero ad shows a behind-the-scene look at Popeyes' Louisiana kitchen operations, including prepping chicken in its proprietary spice blend, ...

Finch users can follow a special 14-day story adventure exploring a mystical island inspired by the Filipino folklore upon which the film is based. ...

Omnicom was the main incumbent and managed the business for three decades, and it is understood that the assignment shifted without a review. ...

TikTok is looking to expand the NFL's presence across its platform via a multiyear partnership, offering advertisers new opportunities to tap into NFL content. ...

X has announced that creators based in the U.S. must now go through X Money to receive payouts in an effort to onboard more users to its recently launched payments platform. ...

Washington State's disclosure mandates "are so burdensome that they have forced Meta, Google, and other online platforms to ban political advertising in Washington altogether," Meta says in papers filed this week with Justice Elena Kagan. ...

The English muffin brand knows 95% of the world hates breakfast time. Maybe a challenge from the "SNL" actress can change that. ...

Brands don't have to turn every commercial aimed at the growing Hispanic audience into a seminar on wealth inequality, but they should resist suggesting that financial success is merely waiting for anyone willing to wake ...

TV advertising for the midterm elections is increasingly focused on the data-center industry, according to new research from AdImpact. To date, there have been 15,000 airings related to data centers totaling $7.6 million. In July alon ...

AmazonBot - used to index content and gather data to improve Alexa and search results - represented more than 4% of all web visits. ...

The new hire specializes in AI-focused web strategy and product marketing. ...

Mad Men's Jon Hamm keeps creative 'Legendary.' ...