THE 2017 OMMA AWARDS
 

CONGRATULATIONS,

2017 WINNERS!

 

Check Out Award Ceremony Photos

68 Categories Divided into Two Groups

Online Advertising Creativity

Entrants in these categories will be judged on the specific creative tools and techniques that helped lead to demonstrable actions and results. Both B2C and B2B are eligible.

Online Marketing

Entrants for these marketing sector campaigns and websites will be judged according to innovation, creativity and results.

2016 Best in Show

Online Advertising Creativity Advertising/Promotion Website or Microsite

GREATEST RIDES by SapientNitro for HARLEY-DAVIDSON


SapientNitro created a job opportunity no real biker could resist: to cover 15,000km and 20 countries on a Harley. "Greatest Rides" showcased the journey of contest winner Luis Castilla, and built a community for riders to find and share their own Greatest Rides. The results included 400,000 website visits and 3,800 test rides taken on some of the world’s most awesome touring bikes (resulting in an explosion of Harley sales).

Credits: • Trefor Thomas : ECD - SapientNitro • Ben Winter: ACD - SapientNitro • Gavin Howell: SAD - SapientNitro • Scott Hughes: CW - SapientNitro • Eva Petelina: Designer - SapientNitro • Alexander Wellard: UX – SapientNitro • Jason Smeaton: Tech Lead - SapientNitro • Muhammad Humayun: Tech Lead - SapientNitro • Keir Simons: Senior Account Director - SapientNitro • Charis Hynds: Programme Manager - SapientNitro • Debbie Lee: Programme Manager – SapientNitro • Nitin Malhotra: Senior Associate Technology - SapientNitro • Jay Tanwar: Senior Interactive Developer - SapientNitro • Puneet Puri: Senior Associate QA - SapientNitro • Shreyash Kushwaha: Programme Manager - SapientNitro • Shagun Chaudhary: Senior Manager Technology - SapientNitro • Prokopi Constantinou: CD - Itdrewitself • Jake Churchill : Itdrewitself • Louis Jenson: Knglad • Jack Shilling: AM - Lexis

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Online Marketing Financial Services

Meet Halfway by Noble People for PayPal


To connect friends, Noble People created a digital tool that calculates the halfway point between friends living in different places all over the world and encourages them to meet up in real life. People also received $50 off their stay when they booked with PayPal. By the end of the promotion, 36,000 halfway points were found, leading to 64,000 nights booked on Airbnb. Those nights equated to 15,000 individual coupon redemptions; a 778% increase over the original goal of 2,000.

Affiliated Agency: Affiliated Agency: CP+B, LA (Creative Agency)

Credits:

Will deLannoy: Director of Communications Strategy, Noble People - Olivia Young: Group Media Director, Noble People - Hillary Wirth: Associate Media Director, Noble People - CP+B, LA, - Kerry Antos, Global Brand Marketing Lead, PayPal

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2016 Member Choices

Online Advertising Creativity Video: Facebook

Hard Won by Thrillist for Smith & Forge


Don't underestimate a silly idea. Hard-cider brand Smith & Forge enlisted Thrillist to create videos to woo millennials. One ad they made went super viral. In it, a buff athlete, Kenneth Leverich, was heavily disguised so he appeared to look like an 84-year old man. Looking frail, he entered Muscle Beach. To the astonishment of the beefy types he made those weights look like they were made of balsa. More astonishing: In 24 hours, 27 million saw it on Facebook.

Affiliated Agency: Initiative

Credits: David Blend: Director of Content, The CoLab -- THRILLIST Bill McCandless: SVP, Video Production & Programming -- THRILLIST Vin Nucatola: Producer -- THRILLIST Adam Reynolds: Producer -- Scopo Studios Peter Sestina: Director -- Freelance Will Turner: Director of Photography -- Freelance Special Effects Make-up Artist: Dan Gilbert -- Freelance Allison Baruck: Editor -- Freelance

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Online Marketing Retail

Polo Red Ralph Lauren - Cross-continental mobile campaign by S4M for L'Oréal Travel Retail Americas/Ralph Lauren Fragrances by S4M for L'Oreal Travel Retail Americas


S4M made it pretty hard to tune out its client's message by targeting and retargeting Brazilian tourists traveling to Miami. Using mobile, the agency knew, would cut through the noise in the various airports. Brazilians were reached in the duty-free areas of departing airports. Then, they were engaged with an offer in Miami. GPS guided them to store locations. L'Oreal is already making plans to use this innovative method with other products in its portfolio. Happy clients!

Affiliated Agency: Havas Media

Credits: Julien Houdayer - VP Sales LATAM Maya Kosovalic - Digital & Communications Manager – Americas Zone

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Online Advertising Creativity 2016 Winners

Online Advertising Creativity Interactive Creative

How Do You Adventure? by exverus Media for CLIF Bar


CLIF Bar came up with a unique way to engage with consumers in a medium that is usually pretty static: video. In “How Do You Adventure,” viewers choose-their-own-adventure and the video reacts accordingly. The campaign was supported with less than $1 million in paid media, but the video had over 10 million minutes spent during the three-month plan and an average of 7:32 of view time. CLIF jumped into the #3 spot for the July Shelf Score measuring purchase intent.

Affiliated Agency: NORTH - Creative & Production Agency

Credits: William Durrant (Group Media Director, exverus Media Inc.) Jack Win (Head of Operations, exverus Media Inc.) Jordan Delapoer (Director, Brand Strategy, NORTH) Mark Ray (Chief Creative Officer, NORTH) Luke Perkins (Executive Creative Director, NORTH) Eric Samsel (Creative Director, Copywriter, NORTH) Caroline Desmond (Director Media Strategy, NORTH) Brianna Babb (Brand Director, NORTH) Shayla Hason (Producer, NORTH)

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Online Advertising Creativity Advertising/Promotion Website or Microsite

GREATEST RIDES by SapientNitro for HARLEY-DAVIDSON


SapientNitro created a job opportunity no real biker could resist: to cover 15,000km and 20 countries on a Harley. "Greatest Rides" showcased the journey of contest winner Luis Castilla, and built a community for riders to find and share their own Greatest Rides. The results included 400,000 website visits and 3,800 test rides taken on some of the world’s most awesome touring bikes (resulting in an explosion of Harley sales).

Credits: • Trefor Thomas : ECD - SapientNitro • Ben Winter: ACD - SapientNitro • Gavin Howell: SAD - SapientNitro • Scott Hughes: CW - SapientNitro • Eva Petelina: Designer - SapientNitro • Alexander Wellard: UX – SapientNitro • Jason Smeaton: Tech Lead - SapientNitro • Muhammad Humayun: Tech Lead - SapientNitro • Keir Simons: Senior Account Director - SapientNitro • Charis Hynds: Programme Manager - SapientNitro • Debbie Lee: Programme Manager – SapientNitro • Nitin Malhotra: Senior Associate Technology - SapientNitro • Jay Tanwar: Senior Interactive Developer - SapientNitro • Puneet Puri: Senior Associate QA - SapientNitro • Shreyash Kushwaha: Programme Manager - SapientNitro • Shagun Chaudhary: Senior Manager Technology - SapientNitro • Prokopi Constantinou: CD - Itdrewitself • Jake Churchill : Itdrewitself • Louis Jenson: Knglad • Jack Shilling: AM - Lexis

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Online Advertising Creativity Contest/Promotion/Sweepstakes

GREATEST RIDES by SapientNitro for HARLEY-DAVIDSON


When we think Harley-Davidson, we think hogs. Massive muscular men charging across the United States at top speed. We don’t think ... touring. That was SapientNitro’s challenge, to get people to consider Harley touring bikes. But how? Let’s hold a contest! Of 10,000 applications, the agency chose a winner and showcased his “Greatest Rides” through 20 European countries, featuring epic mountain scenes. Results: 400K website visits, 3,800 test rides and a big increase in sales. How’s that for a hog?

Credits: • Trefor Thomas : ECD - SapientNitro • Ben Winter: ACD - SapientNitro • Gavin Howell: SAD - SapientNitro • Scott Hughes: CW - SapientNitro • Eva Petelina: Designer - SapientNitro • Alexander Wellard: UX – SapientNitro • Jason Smeaton: Tech Lead - SapientNitro • Muhammad Humayun: Tech Lead - SapientNitro • Keir Simons: Senior Account Director - SapientNitro • Charis Hynds: Programme Manager - SapientNitro • Debbie Lee: Programme Manager – SapientNitro • Nitin Malhotra: Senior Associate Technology - SapientNitro • Jay Tanwar: Senior Interactive Developer - SapientNitro • Puneet Puri: Senior Associate QA - SapientNitro • Shreyash Kushwaha: Programme Manager - SapientNitro • Shagun Chaudhary: Senior Manager Technology - SapientNitro • Prokopi Constantinou: CD - Itdrewitself • Jake Churchill : Itdrewitself • Louis Jenson: Knglad • Jack Shilling: AM - Lexis

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Online Advertising Creativity Music/Sound Effects

Outcast Interactive Trailer: “Possession Begins” by Campfire at SapientNitro for Cinemax


The effort to promote Cinemax’s Outcast—a possession-themed horror show from The Walking Dead creator Robert Kirkman— is perhaps one of the most creepy campaigns of the year. It includes a truly terrifying interactive trailer that lets audiences experience demonic possession. At PossessionBegins.com, people close their eyes and are transported to an immersive virtual audio story where a demonic presence goads them. If they open their eyes to try and escape, they see terrifying video montages.

Credits: Creative Director: Nick Braccia Senior Art Director: Kade Roybal Creative Technologist: Mark Harris Manager Producer: Julia Pontecorvo Art Director: Emily Culbertson Art Director: Dylan Werner Senior Copywriter: Micky Treutlein Associate Technologist: Adam Paikowsky Account Coordinator: Lauralee Bent Client Services Director: Jen Villany Senior Manager Interactive Program Management: Zach Bolton Manager Producer: Cassandra Robertson-Reuter VP Client Services: Jeremiah Rosen Chief Creative Officer: Michael Monello Audio Production Team: Apollo Studios Interactive Production Team: Dinahmoe

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Online Marketing 2016 Winners

Online Marketing Hispanic Marketing Campaign

WesternUnion.com American Dream Campaign by Western Union for Western Union


Fighting its primary reputation as a retail chain, Western Union has a new image: digital. The cross-platform campaign positioned its online money transfer platform as a new gateway to the American Dream for its diverse marketplace. Videos drew customers to an online sweepstakes, where participants entered to win life-changing prizes, such as a $65,000 home down payment. The work generated over 2B total impressions across all channels; 75% of video viewers had a better opinion of the app afterwards. Consider it wired happiness.

Affiliated Agency: Quirk Creative

Credits: Morgane Suel, Sr Marketing Analyst, Western Union Nidhi Gupta, Sr Marketing Manager, Western Union Bobby Fan, Director of Marketing, Western Union Stephen Yugoff, Sr. Manager of Design, Western Union Colin Mahal, Copywriter, Western Union Meryl Draper, CEO, Quirk Creative Gaelan Connell, Director, Quirk Creative

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Online Marketing Pharmaceuticals

ENTYVIO Virtual Reality Experience by Klick Health for Takeda Pharmaceuticals US/ENTYVIO


Takeda Pharmaceuticals US/ENTYVIO teamed up with Klick Health. Where they had to change the way HCPs communicate and the way patients understand treatment in the IBD category in order to get doctors and patients to really understand its unique mechanism. Thanks to the Virtual Reality Experience they were able to not only tell users how the drug interacts with the body, but more importantly show them!

Credits: Ken George- Creative Technician, Creative Director, Klick Health Alli Collins- Senior Account Director, Klick Health Valeria Marques- Senior Project Manager, Klick Health Simon Smith- VP Strategy, Klick Health Jiwan Dhaliwall- Editorial , Klick Health Matthew Maian- Editorial, Klick Health James Berger- Senior Product Manager, Takeda Pharmaceuticals U.S.A., Inc

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Online Marketing Automotive: Campaign

GREATEST RIDES by SapientNitro for HARLEY-DAVIDSON


Harley-Davidson’s “Greatest Rides” activation had the sort of reach marketers can only dream of: The competition received 10,000 applications and there were 400,000+ website visits and 3,800 test rides, resulting in massive increased sales to both Harley and non-Harley riders. The winner’s 15,000-km journey across 20 countries was showcased, building a community for riders to find and share their own “Greatest Rides.” The program effectively targeted competitor touring bike owners and got them to re-appraise the Harley-Davidson Touring range.

Credits: • Trefor Thomas : ECD - SapientNitro • Ben Winter: ACD - SapientNitro • Gavin Howell: SAD - SapientNitro • Scott Hughes: CW - SapientNitro • Eva Petelina: Designer - SapientNitro • Alexander Wellard: UX – SapientNitro • Jason Smeaton: Tech Lead - SapientNitro • Muhammad Humayun: Tech Lead - SapientNitro • Keir Simons: Senior Account Director - SapientNitro • Charis Hynds: Programme Manager - SapientNitro • Debbie Lee: Programme Manager – SapientNitro • Nitin Malhotra: Senior Associate Technology - SapientNitro • Jay Tanwar: Senior Interactive Developer - SapientNitro • Puneet Puri: Senior Associate QA - SapientNitro • Shreyash Kushwaha: Programme Manager - SapientNitro • Shagun Chaudhary: Senior Manager Technology - SapientNitro • Prokopi Constantinou: CD - Itdrewitself • Jake Churchill : Itdrewitself • Louis Jenson: Knglad • Jack Shilling: AM - Lexis

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Online Marketing Beverage (alcoholic)

Let Life Surprise You by Rokkan for Veuve Clicquot


Champagne isn’t just for special occasions; Veuve Clicquot believes bubbly makes life better. Widowed at 27, Madame Clicquot ran the business as a luxury enterprise, positing champagne as the elite’s go-to beverage. Today, that legacy has been extended to everyday events — from impromptu entertaining to business negotiations. Three short films highlighted the VC heritage on Tumblr, but promoted its egalitarian tag: “Let Life Surprise You.” Click your glasses. The video was viewed over 1 million times via GIFs.

Credits: Chief Creative Officer: Brian Carley Creative Director: Bill Carlson Creative Director: Billy Veasey Senior Art Director: Ariel Hammer Designer: Ellis Sant’Andrea Account Director: Kaitlyn Brenner Account Supervisor: Barney Baxter Producer: Greg Tharp

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