Holiday shoppers are entering Q4 under pressure. Rising everyday costs, competing seasonal priorities, and growing mental and physical wellness considerations are forcing consumers to become more selective about what they buy, where they shop, and what they consider worth spending on.

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Marketers have more data than ever, but most still cannot clearly explain what is actually driving results.
Budgets are under pressure. Waste is hard to isolate, and teams are making decisions without clear visibility into who they are reaching or what is working.

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Reputation is changing and Americans are rewarding companies differently than they did even a year ago. Join Wendy Salomon, Head of Reputation at The Harris Poll, as she breaks down the latest Axios Harris Poll 100 rankings and the broader trends redefining corporate reputation today. This session will spotlight who’s winning, who’s lagging and what these findings tell us about what Americans expect from companies today. It will highlight what’s key for marketers and communicators to understand in order to build stakeholder trust in 2026.

Speaker: Wendy Salomon, Head of Reputation, The Harris Poll

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