Marketers have more data than ever, but most still cannot clearly explain what is actually driving results.
Budgets are under pressure. Waste is hard to isolate, and teams are making decisions without clear visibility into who they are reaching or what is working.

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Trusted. Relevant. Or forgotten. Every brand will end up in one of these categories — the question is which one yours lands in.

Join Wendy Salomon, Managing Director at The Harris Poll, and Rob Jekielek, Managing Director at The Harris Poll, as they share the data behind what's driving and threatening brand relevance right now. Learn why trust has become an unexpected differentiator, why relevance isn't always what you think it is, and which brands are quietly pulling ahead while others fade from view.

If you work in communications, marketing, or brand management, this session delivers the research and real-world perspective you need to keep your brand visible, valued, and trusted.

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In a world of proxies, assumptions, and modeled guesswork, marketers are increasingly questioning whether their media is reaching real people, let alone the right ones. Audience research is rich with human insight, but too often those insights never make it into activation or measurement, leaving brands with opaque results and limited confidence in ROI.
In this presentation, Dynata will show how leading brands are putting real people back at the center of their media strategies. Grounded in high‑quality, first‑party survey data from verified consumers, Dynata connects audience definition, cross‑platform activation, and brand lift measurement into a single, continuous workflow.
The session will include a live Q&A featuring Emily Proctor, Managing Director of Data & Technology Solutions at OMD, offering an agency‑side perspective on what it takes to move beyond inferred data and leverage applied audience solutions to ensure campaigns deliver against the right target audience, and prove impact across channels.

Speakers:
Brooke Huntley, Director Product Marketing, Dynata
Emily Proctor, Managing Director, Data & Technology Solutions, OMD

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Hungry for Attention: How QSR Brands Use CTV to Drive Value as Consumer Budgets Tighten Tune in for new research from The Harris Poll, InMarket, and Tubi on how streamers engage with QSR brands in today’s economic climate. Get sharp consumer insights on value perception, brand consideration, and how CTV drives measurable impact in a cost-conscious market for QSR brands. Katelyn Kroneman, VP, Client Partner, QSR, Finance, and Travel, Tubi Morgan Rentko, Senior Research Manager at The Harris Poll Paul Emdin, Senior Director of Programmatic Sales at InMarket

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Reputation is changing and consumers are rewarding brands differently than they did even a year ago. Join Wendy Salomon, Head of Reputation at The Harris Poll, as she breaks down the latest Axios Harris Poll 100 rankings and the broader trends redefining corporate reputation today. This session will spotlight emerging reputation drivers, notable brand risers, and what marketers and communicators should understand about building lasting consumer trust in 2026

Speaker: Wendy Salomon, Head of Reputation, The Harris Poll

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