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Conservative Republicans and liberal Democrats seek depth, but moderates not as much, a study by Pew Research Center from the Pew-Knight Initiative finds. ...
Service eliminates the need for pasting HTM, firm says. ...
Controlling exactly what inventory slot goes to what advertiser for what desired audience or outcome is where market power is moving today. ...
In one spot, "dumb" is symbolized by a sloth blowing bubble gum. The sloth chews Neuro and presto, can play classical piano! ...
That's what happens when brands stop thinking about online and offline as separate strategies and starts designing experiences that honor both. ...
AI technology being developed will complicate the SECURE Data Act. This proposed bill could end a confusing patchwork of regulations, but it introduces several technical hurdles. ...
YouTube may be the largest "audio" medium in the world, but it's a tiny player in terms of audio ad sales. Which explains why it hired SiriusXM as its rep. ...
Apple's Tim Cook made privacy a moral stance. His successor can make it an engineering one. For brand watchers, that changes everything. ...
Fast-moving tech, especially AI, is the fastest-growing "risk," according to marketers. Looked at another way, it may also be their biggest opportunity. ...
Netflix keeps experimenting with offering more video podcasts - but this harmonizing of old-school and modern video content is not easy. ...
If the voters vote yes, then the story of Paramount's long pursuit of WBD comes to an end. Or does it? ...
Hearst News selects Magnite as its preferred dealer for high-impact ad formats. ...
In a fragmented landscape defined by choice, attention can get you seen, but trust is earned through relevance and consistency. ...
Most have passed up important calls or texts, including some at work, Truecaller reports. ...
Content marketers know authoritative writing earns attention. GEO adds a layer of technical specificity that content marketers alone don't always bring. ...
Lindsey Kling has built her entire career chasing disruption brands. From Uber to Away and now at Coterie, she looks for great products whose story hasn't been told, then helps turn them into household names. ...
Google has introduced three agentic safety features that reduce advertisers' manual administrative burdens, allowing them to focus more on campaign performance rather than troubleshooting. ...
With the Festival Shop, the maker's market shows a strategy shift to "milestones and ministones." ...
A year after the ad industry launched an ethical AI certification program, publishers in its ad-supported media supply chain now have one too. ...
Apple is already looking at the next step, not just with fully enabled AI in iPhones, but other physical products where AI will show off its use. ...
Just in the nick of time, charm returns to TV today, thanks to Zach Galifianakis. ...
A new study found 74% of respondents felt a brand's values "significantly influence" their purchasing decisions and nearly a third say they are "critical," according to video content aggregator VideoElephant. ...
Brands can design their emails in Canva and publish to Mailchimp. ...
Microsoft Advertising introduced general availability in the U.S. for Universal Commerce Protocol feeds in Microsoft Merchant Center to help businesses improve visibility for products and streamline how they are surfaced in Microsoft Copilot based on structur ...
The new effort boasts that Boomberg "follows the money." ...
Three years after the client-side began benchmarking programmatic transparency, the IAB Tech Lab is jumping in with a new supply- and agency-side council. ...
In a world where the media is telling us to expect something bigger, better and more exciting, real life will never live up to our expectations. ...
Brands are showing up everywhere, but not necessarily where or when it matters. ...
On the back of YouTube's NFL Sunday Ticket package of out-of-market games, it is angling to grab five exclusive NFL regular-season games, according to reports. ...
I have written a number of times that much of the dramatic TV landscape today can be described as the saddest place on Earth. ...