Every year I marvel at how much marketers spend on a 30-second spot in the Super Bowl. Last year it was about $5 million for 30 seconds of ad time. Think about how that money could be put to good use in Houston, Florida and Mexico.
Magna forecasts U.S. media owners' net advertising revenues to grow by 3.6% this year (excluding the impact of political and Olympics) to reach $185 billion, which the Interpublic intelligence arm said would be a record.
That's got to be a big relief to the agency, which has held the account for more than a decade, reaping tens of millions in annual fees.
The Omnicom agency announced new U.S. and global CEOs Monday and confirmed that its global HQ is shifting from New York to London.
No surprise there, but here's the unexpected part. According to Ascential, all entry fees generated by the new awards will be donated to projects that advance the UN's sustainable development goals. Well played!
The ANA Educational Foundation (AEF) will be releasing what's being described as a groundbreaking and revealing new study on the talent crisis facing the advertising and marketing industries.
Last month, Droga5 announced it was launching a new "academy" designed to draw creative types outside of Adland to the industry. Now LA-based Zambezi, says it's done Droga5 one better - and actually hired one.
Mediabrands Chief Operating Officer Chris Loll has left the Interpublic media division to take on a newly created role at Live Nation as COO of its media and sponsorship unit.
Phelps, the Los Angeles-based agency, has promoted Ed Chambliss to CEO. He succeeds Joe Phelps, who founded the agency 36 years ago.
The firm has hired Chelsey Susin Kantor as director of creativestrategy. Kantor's appointment is the first step in building a major presence on the West Coast in both San Francisco, where she is based, and Los Angeles