Pivotal analyst Brian Wieser is out with a Q3 rundown of organic revenue growth that estimates combined growth of just 0.5% for WPP, Omnicom, Interpublic, Publicis and Havas.
"If done the right way, advertiser-created experiences in the multiverse can build a remarkable amount of brand love-more so than what a brand could do on its own," says Joe Maceda, managing director, Invention Studio lead, Mindshare NA.
It's no secret the ANA report on media transparency last year led a lot of marketers to rethink their media strategies.
Pivotal Research analyst Brian Wieser has issued a Q3 spending report that corroborates what agency executives have been saying all year -- traditional marketers are not spending a whole lot more on marketing-related activities than they have in the past.
The mumbling and grumbling about the high cost, complexity and growing pay-for-play elements of the Cannes Lions Festival of Creativity have been circulating through Adland for years.
That's right, JWT, the former CEO of which is being sued for sex harassment and retaliation.
Actually, the research, from Adtaxi, indicates that more than half of Americans would be happy to buy everything online. Everything includes houses, right?
Forrester is out with its predictions report for 2018. It's a fascinating read and doesn't contain great news for agencies.
Most of the senior leadership team is comprised of former MEC executives. The unit is led, however, by CEO Amanda Richman, who joined from Starcom USA during the summer to spearhead the agency's launch.
The Festival of Media/LATAM conference carved out time for a new initiative called Stand With Puerto Rico, designed to galvanize industry action to help the U.S. territory in its recovery efforts-efforts that will take months if not longer.