Showing brands and advertisers that legacy TV media's linear TV business has what it takes now more than ever is key. The message is: We need to deliver more proven results for your media campaign.

At its Brandcast upfront, YouTube execs talked about the platform's content foundation and creator content focus, distinguishing it in comparison to other channels.

Leveraging live sports viewership helps pull in higher ad revenue across a platform's wide-ranging content. But more focus should be placed on future younger audiences, especially for legacy-owned streaming platforms.

How much do those premium, scripted entertainment shows really factor into media-buying decisions? They seem to need much more focus - everywhere.

Local broadcasters say the marketplace is still "choppy." Scripps said weakness in the direct-response, performance brands due to "inflationary pressure and higher fuel costs have created some hesitation in the marketplace."

AMC Theatres is trying to find another way - using its big video screens and theaters when it is not using them for movies. How about live concert-like content performances?

Turner was a key figure in and owner of the budding cable TV network business, giving modern TV business of the time some necessary high-profile spin.

TV still needs to up its game, despite what is still significant brand reach. Nielsen says a recent pilot co-viewing program shows some key results for February.

Netflix is giving "Narnia: The Magician's Nephew" a regular 49- to-54-day exclusive theatrical window for its debut next year in February.

Why this deal? Video subscriptions, which have been declining for nearly 15 years - and helping to bolster a weakening, declining broadband business.