Ben Silverman, now chairman/co-CEO of Propagate Content, says competition is not only tough for content, but everyone is much smarter.
Think about a TV news/opinion show starring Michael Avenatti and Anthony Scaramucci. The players: A lawyer representing Stormy Daniels (a porn star who has filed suit against President Trump), and a former White House Communications director for President Trump, respectively.
Many believe low vMVPD price tags may not last -- especially as sport TV rights fees rise on a nonstop basis, even with mediocre, but mostly steady, sports TV viewing.
The media business may be in a state of heightened panic. Keen media execs in TV and media may be looking into the future for other content beyond premium TV-film entertainment, social media and user-generated content.
NBC is seeking an overall plan of 10% pullback. Fox is initially targeting less clutter on its Sunday-night animated programming, just two TV commercials per advertising pod. This will work its way into other programming later in the year.
"It will be a new form of entertainment," says Mark Cuban, owner of the Dallas Mavericks, citing possible efforts in and around stadiums, arenas and ballparks. "It is going to improve our [TV] ratings."
While TV networks work in messages for their upfront presentations about brand safety and viewability, it seems like a good time to take a deeper look at the competition.
Even adding up other cable TV network news' programming sources, it would be tough to get to the 91% number. And what about the other 9%? No surprise here: Trump didn't have any Nielsen measurement links included to sustain his claim.
Rising revenues that come to traditional TV-based media companies as retrans/subscription revenue and content sales, movies, TV and other businesses are iffy. So what's the best argument for consolidation?
OK, Netflix, take a look around you. The ad-supported social media platform Facebook is mulling: an ad-free subscription. So... might you think of going in the other direction?