TV networks depend on big professional sports, but license fees are proving costly. Magna Global projects the NFL's total national TV advertising -- for all networks -- at $3.9 billion for this season. The license fees for the year come to $4.4 billion.
Perhaps the biggest irony surrounding ESPN anchor Jemele Hill, and the subsequent missive from higher-ups that she "violated" company standards, is that she announced her point of view.
Shorter six-second TV ads -- largely thanks to YouTube -- seem to be in vogue. Yet we are hearing that for certain TV ads, longer is better. In both cases, one TV franchise can handle both: the NFL.
For the better part of a year or so, President Trump and candidate Trump has moaned about CNN, MSNBC and other networks, deriding lower ratings. In fact, all cable TV nets are enjoying continued viewer growth -- thanks in no small part to him.
When it comes to the immediacy of entertainment, theatrical movies may be in the worst position of any content segment. It's a real-time problem.
The future for TV stations may not be about entertainment programming -- only real-time TV programming, news content or other similar programming. Such choices create greater value for local TV viewers.
Philo, a new service of live, linear digital networks, will be cable-only with no sports channels. Monthly subscriptions are expected to be less than $20 a month; specific channel lineups have not yet been disclosed.
Netflix plans to add 20 new TV shows and movies to its streaming lineup and is looking to spend $6 billion this year on new TV and movie content, with little sign of slowing down its creative effort.
The new state of social media carries specific problems, such as how you can buy advertising. In particular, reports suggest a Russian "troll farm" was using Facebook's automated, self-service ad-buying tool through fake accounts. Is it time for TV-like ad regulation?
Pre-theatrical movie marketing, promotion and critical reviews are key for new theatrical movies. Can a new TV show be affected by the same dynamic?