The live "UFC Freedom 250" event will be designed to attract younger audiences. But the event is not expected to produce positive results for the bottom line.

CBS's "60 Minutes" is the top news show in all of television with a season-to-date average so far of 9.1 million Nielsen-measured viewers. And in a rare feat, those ratings are up 9% vs. a year ago.

Recent estimates show the three big broadcast late-night shows up 70% in national TV ad revenue to $311.6 million for June 2025-June '26 vs. $184.5 million for June 2024-June '25. This includes all airings and repeats on other platforms.

Can we drill down into all the overlapping behavioral and viewing trends among all the various platforms? This can be a daunting task.

The focus is on live programming of all types - news, sports, special events, even video podcasts. But what is their real future, from advertising and other perspectives?

Does "engagement" have a connection with "viewing" for TV/streaming shows? In recent earnings calls, Netflix and Disney execs sharpened the definitions, looking at different kinds of engagement.

SpaceX is focusing on how it will be the parent company for X, Grok and Starlink - with a major emphasis on advertising.

"The Breakfast Club" morning show co-hosted by Charlamagne tha God will stream live every weekday, and compete with other live morning shows on legacy networks and streamers like YouTube.

Global CTV-based advertising will nearly double in four years to $81 billion by 2030 from $44 billion in 2025, research and advisory firm Omdia estimates.

Stephen Colbert was the late-night host we didn't know we needed until we really needed him. And by we I mean the majority of us who still believe media is supposed to speak truth to power. Or in Colbert's case, truthiness.