• Do Major TV Sports Retain High Value?
    TV networks depend on big professional sports, but license fees are proving costly. Magna Global projects the NFL's total national TV advertising -- for all networks -- at $3.9 billion for this season. The license fees for the year come to $4.4 billion.
  • ESPN Likes Anchors With Opinions, Until They Get Political
    Perhaps the biggest irony surrounding ESPN anchor Jemele Hill, and the subsequent missive from higher-ups that she "violated" company standards, is that she announced her point of view.
  • Flexible NFL May Accommodate TV Ads Of Various Lengths
    Shorter six-second TV ads -- largely thanks to YouTube -- seem to be in vogue. Yet we are hearing that for certain TV ads, longer is better. In both cases, one TV franchise can handle both: the NFL.
  • Trump Lobs Latest TV Attack At ESPN
    For the better part of a year or so, President Trump and candidate Trump has moaned about CNN, MSNBC and other networks, deriding lower ratings. In fact, all cable TV nets are enjoying continued viewer growth -- thanks in no small part to him.
  • With Lower Movie Attendance, TV May Help Boost Revenue
    When it comes to the immediacy of entertainment, theatrical movies may be in the worst position of any content segment. It's a real-time problem.
  • Real-Time Content May Hold Key To TV's Future
    The future for TV stations may not be about entertainment programming -- only real-time TV programming, news content or other similar programming. Such choices create greater value for local TV viewers.
  • Do Consumers Want A Cable Network-Only Digital TV Service?
    Philo, a new service of live, linear digital networks, will be cable-only with no sports channels. Monthly subscriptions are expected to be less than $20 a month; specific channel lineups have not yet been disclosed.
  • Netflix Ups Marketing Budget To $1 Billion
    Netflix plans to add 20 new TV shows and movies to its streaming lineup and is looking to spend $6 billion this year on new TV and movie content, with little sign of slowing down its creative effort.
  • Facebook, Twitter Political Ads Should Mimic TV Rules
    The new state of social media carries specific problems, such as how you can buy advertising. In particular, reports suggest a Russian "troll farm" was using Facebook's automated, self-service ad-buying tool through fake accounts. Is it time for TV-like ad regulation?
  • Can A Website Make Or Break A New TV Show?
    Pre-theatrical movie marketing, promotion and critical reviews are key for new theatrical movies. Can a new TV show be affected by the same dynamic?
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