by Richard Whitman, Columnist
The campaign is being executed in partnership with several media owners and operators including Spada Media Group, LED Truck Media and JCDecaux. Read the whole story
COMMENTARY
by Steve Miller, Op-Ed Contributor
Here's how most agencies go wrong: They want the output of a creative culture without doing the structural work to build one. Read the whole story
by Joe Mandese
The new hub features content from MediaPost and other leading trade publishers including Adweek, Axios, Marketing Brew and Marketing Drive. Read the whole story
by Steve McClellan
It's the latest in a series of partnerships that the two companies (or their parent firms) have signed over the years. Read the whole story
by Fern Siegel
It's not a cosmetic facelift, but a change in the operational philosophy of the agency. Read the whole story
by Fern Siegel
Van Note will lead integration across creative, accounts and biz-development teams. Read the whole story
by Fern Siegel
Son Jack joins him to savor the Sherry Oak 25 and 30 Years Old expressions. Read the whole story
by Steve McClellan
Blu's agents "integrate audience intelligence, publisher data, and campaign performance into a unified decision system that optimizes media buys in real time." Read the whole story
by Joe Mandese
The holdco says it was developed in partnership with industry standards bodies and big media suppliers and has already begun testing with Comcast, Disney, … Read the whole story
by Laurie Sullivan
The "cognitive engine' bridges the gap between ad-verification data and campaign execution for media buyers. DoubleVerify CEO Mark Zagorski described the cognitive engine to … Read the whole story
by Steve McClellan
In his new role, Hill will lead FutureBrand globally, effectively succeeding Nick Skyes, the former global CEO who left the agency late last year … Read the whole story
by Steve McClellan
The tool, called the Care Index, is the first product innovation from the agency since the merger of Wpromote and Giant Spoon six months … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
AI can and will fuel a surge in entrepreneurship that could dramatically change the industry landscape. Read the whole story
COMMENTARY
by Patrick Hoopes, Op-Ed Contributor
When we decide to eat a cost, we're not navigating a holding company's P&L. We're making a bet with our own money, on our … Read the whole story
by Fern Siegel
The campaign reimagines the yellow and red referee cards as a badge of pride. Read the whole story
by Fern Siegel
The goal is to position the business as a growth-oriented solution. Read the whole story