by Steve McClellan
WPP has acquired a stake in Chapel Hill-based Article 41, an NIL specialist cofounded by Segar. She is tasked with leading and expanding the … Read the whole story
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by Fern Siegel
His charge is to work closely with strategy execs to produce impactful work. Read the whole story
by Fern Siegel
The brand is sold nationwide. The creative targets millennials and Gen X. Read the whole story
by Fern Siegel
A new brand campaign for the caffeine energy pouches arrives in Q3. Read the whole story
by Richard Whitman, Columnist
This week, Black Noise Founder Craig Crawford took out paid ads in trade books and LinkedIn in the form of "Open Letters" to CMOs. … Read the whole story
by Laurie Sullivan
As advertising reaches a new era in measurement and metrics, Google has combined data and causality to build out a series of tools to … Read the whole story
by Steve McClellan
Zhao was most recently head of revenue analytics at accessiBe. Earlier she held analytics roles at Mediabrands and Media Storm. Read the whole story
by Steve McClellan
The expansion includes adding growth executives to operating segments. Read the whole story
by Steve McClellan
The network also elevated two executives--Maggie Connors and Pat Thistlethwaite--to new North America positions. Read the whole story
by Fern Siegel
Under his leadership, the agency added Tim Hortons, Mitsubishi and McCormick to its roster. Read the whole story
by Fern Siegel
The cross-media campaign runs in TV, video, social and OOH. Read the whole story
by Joe Mandese
Painter, who was the CEO of Ascential and who negotiated the sale of Flywheel to Omnicom, had been seen as a rising star integrating … Read the whole story