by Steve McClellan
In March, Publicis alleged TTD was violating its master agreement, and failed an audit which led it to stop recommending TTD to clients. TTD … Read the whole story
by Steve McClellan
The group will make its case on panel sessions and in the streets, where it will solicit pledges from agencies to shun work related … Read the whole story
by Fern Siegel
The combined entity will operate as Mile Marker, based in New York. Read the whole story
by Fern Siegel
Real-time activations match water breaks throughout the tournament. Read the whole story
by Tanya Gazdik
"Rather than a big, traditional campaign that everyone's doing with high production values, we thought, let's do a test and learn," says Slate's Whitla. Read the whole story
by Joe Mandese
The caveat: a "severe scenario" impact from a continuation or worsening of the Gulf Crisis that risks $39.6 billion and $54.1 billion for this … Read the whole story
by Rob Williams
Marketers should stop treating the home screen as digital wallpaper, a viewer study suggests. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV networks are now allowed to run ads during World Cup "hydration" breaks - with restrictions, leaving Fox and Telemundo about 2 minutes and … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
People are asking longer, more detailed questions in generative AI search as they seek information on the World Cup and the NBA, Taboola data … Read the whole story