The deal is worth $132 million and would result in the acquisition of Purch's consumer tech titles, including Tom's Guide, Tom's Hardware, Top Ten Reviews and its science titles Space.com and Live Science.
Snapchat is partnering with four news discovery platforms hoping to arm journalists with tools that will allow them to uncover videos and photos shared across the platform to boost their coverage.
According to 'WaPo,' the channel is intended to create "a space for civil discourse on issues of the day and a fun entry into news." The programming will include live event coverage and a series called "Playing Games with Politicians."
The amount leveraged through the settlement is the largest of its kind and triple the amount reached in April by Consumers Union, which settled for $16.375 million.
The AR Storytellers program is geared toward creating episodic 3D AR series for the more than 500 million AR-enable mobile devices circulating today. It also allows McClatchy to take a deeper look into understanding audiences, desirability, distribution and monetization.
A new study found that 36% of advertisers expect the use of private marketplaces and programmatic guaranteed to increase as the U.S. implements the GDPR.
Full- and part-time staff members of the vaulted weekly will become part of the NewsGuild of New York, which also represents 'The New York Times,' The Associated Press and 'The Daily Beast.'
The ad insertion tool, named Rhapsocord, dynamically identifies where ads can be placed within a podcast -- pre-roll, midroll and post-roll spots.
The directive was supported largely by musicians who want to protect their music from piracy and illegal streaming, but was criticized by those that believe fiercely in internet freedom and openness.
Many publishers and advertisers alike cite ad fraud as a big problem in the industry - it cost advertisers an estimated $7 billion in 2016. A study that looked at hundreds of publishers using its ad platform over six years, found that up to 90% of clicks generated in an ad campaign can come from bots.