After announcing its plans months ago, Facebook cut off third-party data to advertisers this week, leaving advertisers strategizing how to gather information about their target audiences going forward.
As video and mobile audiences increase, so does advertising spending, making precise calculations of audience numbers all the more important to a company's survival in today's market place.
The proprietary video player matches publishers' articles with video from 400+ content creators on Powr.com, allowing creators and publishers to monetize through pre-roll, mid-roll and post-roll video ads.
The two Philadelphia-based, nonprofits are each putting $10 million into the joint fund, hoping to lift the country's endangered metro newspapers.
Snapchat's new media partners will publish "daily editorial units" not governed by length or format. The twist: This content will be mixed with original material generated by users selected from millions of active accounts internationally.
The new technology allows websites to run AR content directly from their sites to a viewer's mobile device without downloading an additional app.
The shuttering followed the unionization of the staff last April and Lee Enterprises' take over in spring 2017. Along with firing the staff, Lee Enterprises also deleted the publication's archives.
The launch of the Conde Nast Beauty Studio was the next step in becoming a standalone entity for targeted advertising, experiential marketing and richer editorial development.
In another signal that it is focused on deepening its news operations, the company hired former Conde Nast exec Liz Schimel as head of news business. The hire comes as publishers see gains in traffic from Apple News.
The Love List provides an even deeper picture of how valuable Millennial and Generation Z consumers approach brands, and which brands they prefer across fashion, retail, luxury and beauty.