• Taboola, Ad Lightning Help Publishers, Advertisers With Post-GDPR Features
    After announcing its plans months ago, Facebook cut off third-party data to advertisers this week, leaving advertisers strategizing how to gather information about their target audiences going forward.
  • Study: Magazine Sites' Video, Mobile Audiences Soared in July
    As video and mobile audiences increase, so does advertising spending, making precise calculations of audience numbers all the more important to a company's survival in today's market place.
  • Revcontent Spinoff Powr Launches With Video Monetization Services
    The proprietary video player matches publishers' articles with video from 400+ content creators on Powr.com, allowing creators and publishers to monetize through pre-roll, mid-roll and post-roll video ads.
  • Lenfest Institute, Knight Foundation Give $20 Million To Support Local News
    The two Philadelphia-based, nonprofits are each putting $10 million into the joint fund, hoping to lift the country's endangered metro newspapers.
  • Snapchat Partners With 25 Media Companies, Leverages Users' Content
    Snapchat's new media partners will publish "daily editorial units" not governed by length or format. The twist: This content will be mixed with original material generated by users selected from millions of active accounts internationally.
  • 8th Wall Launches AR Tech For Mobile, Industry Poised To Expand
    The new technology allows websites to run AR content directly from their sites to a viewer's mobile device without downloading an additional app.
  • 'Missoula Independent' Is Abruptly Shuttered, Archives Deleted
    The shuttering followed the unionization of the staff last April and Lee Enterprises' take over in spring 2017. Along with firing the staff, Lee Enterprises also deleted the publication's archives.
  • Conde Nast Refines Branded Content, Digital Advertising With New Beauty Studio
    The launch of the Conde Nast Beauty Studio was the next step in becoming a standalone entity for targeted advertising, experiential marketing and richer editorial development.
  • Apple News Ramps Up Operations with Key New Hire
    In another signal that it is focused on deepening its news operations, the company hired former Conde Nast exec Liz Schimel as head of news business. The hire comes as publishers see gains in traffic from Apple News.
  • Conde Nast, Goldman Sachs List Reveals Younger Demos' Brand Preferences
    The Love List provides an even deeper picture of how valuable Millennial and Generation Z consumers approach brands, and which brands they prefer across fashion, retail, luxury and beauty.
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