Fast-moving tech, especially AI, is the fastest-growing "risk," according to marketers. Looked at another way, it may also be their biggest opportunity.

"AI continues to be a tailwind for Publicis," CEO Arthur Sadoun stated, reporting that AI tech now accounts for 86% of the holdco's revenue. Humans, not so much.

It's been a year since I first began asking industry execs to predict how much ad spending will be targeting AI agents in five years. Here's what they're saying now.

Fifteen years ago I had what I thought was a great idea: streamline agency services to serve small clients. Turns out it was a great way to lose money. But not today.

The only thing worse than AIs hallucinating false facts about human behaviors is humans hallucinating false facts about AI behaviors. Today's post is about a prime example of that: a new global research study from Snowflake purporting to measure the ROI of companies overall - and in specific industrial sectors - from adopting AI.

My runner-up headline was: "Sex Sells, Even If It's AI-Generated." There were other great choices for today's "3.0," but 68% of you will have to keep reading to find out.

That's the headline Google's NotebookLM wrote when I asked it to help me draft this column on a new report about how agencies need to evolve their AI business models.

American teens are using chatbots for more than just reading, writing and arithmetic, including news, conversations and emotional support and personal advice. So what's the marketing play here?