"Authority is no longer controlled by editors," reads a new report from PR firm 5W advising brands and PR pros to pitch the primary sources of AI engines instead. You know, Wikipedia, Reddit, YouTube, etc.

"Nearly 80% of Gen Z accesses AI tools on their smartphones (laptops come in second place)," finds Epsilon's "The Consumer State Of AI."

When a client looked at their CPM, they saw the cost of reaching a thousand people, but it was an incomplete metric that did not represent the actual cost of the work. AI is about to make that gap impossible to ignore.

Fast-moving tech, especially AI, is the fastest-growing "risk," according to marketers. Looked at another way, it may also be their biggest opportunity.

"AI continues to be a tailwind for Publicis," CEO Arthur Sadoun stated, reporting that AI tech now accounts for 86% of the holdco's revenue. Humans, not so much.

It's been a year since I first began asking industry execs to predict how much ad spending will be targeting AI agents in five years. Here's what they're saying now.