• In The Dark: Consumers Fear PII Theft, But Few Scan The Dark Web To Find Out
    Shoppers worry about more about their SSNs being exposed than they do about email, a First Data study finds.
  • Telephone Dread: B2B Sales Reps Fear Calling, But Are Bad At Email: Study
    Less than a quarter of sales professionals rate email campaigns as a good way to reach prospects, ValueSelling Associates reports.
  • Trump For Sale: Email Donor List Is Up For Rental
    The President's file of 20 million contributors is available for $35 per 1,000 names.
  • Who, Me? Using The Person's Name In The Subject Line Boosts Clicks, Study Finds
    Does that single form of personalization outperform all others? That's what these academic researchers seem to imply.
  • The Why Of ROI: Factors That Affect Email Return
    Email produces the highest ROI. But that may not be desirable, given the need to invest in technology.
  • Newsletter Cheat Sheet: How To Get Them Opened And Read
    It starts with relevant copy. But don't neglect the basics -- subject lines, headers and teasers.
  • Email With Heart: Consumers Demand Empathy From Brands
    In-person contact is rated highest in providing emotional support to shoppers. Email ranks third, Invoca and Adobe find.
  • Put It In An Email: That's How Financial Advisers Want Fund Manager Tips
    Financial advisors are busy, so they prefer email for market input, SunStar Strategic finds in study. Don't call them.
  • B2B Sales Road Has Grown More Long And Winding: Study
    B2B buyers face many challenges, both external and internal, Showpad reports. Good email content can help.
  • Retail Flight: Why And When People Unsubscribe From Emails
    Most retail unsubscribes are non-buyers. But even these can cost you money, a Bluecore study shows.
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