• Starring In Your Own Email: How To Let Consumers Drive DIY Content
    User-generated content is now possible in email, thanks to some new services.
  • Baby Talk: Amazon Apologizes For 'Inadvertent' Registry Email
    it's not often we can have a laugh at Amazon's expense. But this week's gaffe is good for a few yuks.
  • Hardly Second Best: Email Is Strong No. 2 In Event Marketing
    Email remains the second medium of choice for both event marketers and attendees.
  • How To Make Your Small Business Sound BIG
    Email copywriting is easier than you think. Just keep it short and simple - and use graphics!
  • Upping The Opt-In: The New Way To Attract Email Subs
    You may soon need multiple layers of permission -- at least in Europe. We may be reaching the age of the triple or even quadruple opt-in, in which the consumer will have to give explicit permission for each of several activities.
  • Gmail Meltdown: What Actually Happened On Tuesday Night?
    Google experiences worldwide service disruptions. What does it mean for email marketers?
  • Response In A Heartbeat: The Art Of Intelligent Content
    Marketers can serve customers with effective contextual emails. Ask HSN.
  • Top Dogs: Most Emailers Think They're Beating Their Competitors
    Email marketers think they're doing better than their competitors. Personalization is their goal -- and their biggest challenge.
  • Smart Content: How To Put Context Into Email
    Movable Ink helps firms use data to drive content. Here's an update from CEO Vivek Sharma.
  • Anarchy In The UK: Studies Show Firms Are Not Ready For GDPR
    UK marketers are woefully unprepared for GDPR, studies show.
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