Email beats social by a wide margin when it comes to return on investment, Campaign Monitor reports.
Consumers seem to prefer digital channels. But that doesn't mean they want to be nagged by email.
Baby boomers are crankier about everything, from excessive email to long checkout lines, a study by Euclid finds.
Email offers greater control than Facebook, PowerInBox CEO Jeff Kupietzky says, and email can be used in a more targeted way without fear of "capricious decisions of what's acceptable."
TUMI, a Samsonite brand, upgraded its email program with a customer data platform.
U.S. e-tailers are not doing well when it comes to DMARC adoption. But Chinese brands are worse, 250ok reports.
The Facebook-Cambridge Analytica scandal has increased consumer wariness about data in the UK and Ireland.
A study finds that C-level execs read email content first, followed by traditional media. But it has to be well curated.
Royal Mail will send transactional emails in yet another sign of the marriage between postal and digital.
A new survey shows that only a third of companies are fully compliant with GDPR. But most are working on it.