A national furniture chain has increased its open rate by improving its sender reputation and deliverability, working with 250ok.
Want to set off fireworks with your July 4th email promotions? Follow the examples reported by MailCharts.
Email remains the "go-to channel" in B2B. Of 160 executives, 81% say it is best at converting leads late in the funnel. Search comes in second, cited by 56%
Most Americans will share data in return for benefits. And their email address is first on the list, a DMA-Acxiom study finds.
Are you customer obsessed? Or customer naive? This can have a bearing on your email, Forrester says.
ICANN is demanding once again that EPAG collect data on domain name registrants despite GDPR.
Not everyone can read some emails. Here's a guide from EMMA on "inclusive design."
Most people sign up for apps, then forget about them. But email can pull them back, Leanplum reports. .
Gmail deliverability rates have gone up for firms with high sender reputations, YLM reports.
SendGrid says the day before the GDPR took effect produced the highest email volume in its history -- second only to Black Friday last year.