• Furniture Row Polishes Its Email Reputation
    A national furniture chain has increased its open rate by improving its sender reputation and deliverability, working with 250ok.
  • Email Boom On The Fourth Of July
    Want to set off fireworks with your July 4th email promotions? Follow the examples reported by MailCharts.
  • Email Leads In B2B, But Search Is Coming Up On The Inside: Study
    Email remains the "go-to channel" in B2B. Of 160 executives, 81% say it is best at converting leads late in the funnel. Search comes in second, cited by 56%
  • Privacy With A Gimlet Eye: Consumers Are Suspicious, But Practical
    Most Americans will share data in return for benefits. And their email address is first on the list, a DMA-Acxiom study finds.
  • The Object Of Their Obsession: Putting The Customer First
    Are you customer obsessed? Or customer naive? This can have a bearing on your email, Forrester says.
  • Round Two: ICANN Appeals German Court Ruling On Whois
    ICANN is demanding once again that EPAG collect data on domain name registrants despite GDPR.
  • Big-Bucket Design: For Email That Can Be Read By Everyone
    Not everyone can read some emails. Here's a guide from EMMA on "inclusive design."
  • Email Gets People To Tap The App, Study Finds
    Most people sign up for apps, then forget about them. But email can pull them back, Leanplum reports. .
  • Breaking Through The Gmail Wall: Brands Improve Their Inbox Placement
    Gmail deliverability rates have gone up for firms with high sender reputations, YLM reports.
  • GDPR Day Was May 25 -- The Highest Email Volume This Year? May 24
    SendGrid says the day before the GDPR took effect produced the highest email volume in its history -- second only to Black Friday last year.
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