Marketers wonder: Will AMP revolutionize email marketing or simply upend it?
Blockchain will allow every single change to content to be documented. Do we really want that?
Return Path found that more emails are ending up in the spam folder -- but there are signs of improvement on other fronts.
Email remains robust, but it is taking up a smaller part of the average UK marketing spend, a study shows.
Earn.com is based on the premise that people should be paid for responding to emails. Marketers are not likely to go for it.
Return Path's Chief Privacy Officer Dennis Dennis Dayman explains why GDPR may benefit marketers.
Barracuda's new service is like a weather report -- only it's about cyber attack levels. And email dominates.
Consumers are increasingly willing to share data for benefits, a UK DMA/Acxiom study shows. They will even provide it for email service.
Small business web domains and email went down over the weekend when hackers penetrated Newtek Technology Solutions, Krebs on Security states.
There is confusion about GDPR and the ePrivacy Regulation. But there are practical steps marketers can take.