Who will own the future of the trillion dollars or so spent on marketing every year? Many people believe this arena will be dominated by whoever controls the most and best consumer data, combined with the most and best opportunities to connect that data with massively scaled touchpoints These companies will have lots of consumer data and lots of chances to capture value from that data in the targeting, measurement and optimization of all forms of commercial communication, from email, digital banners, digital video and TV ads to e-commerce personalization, snail mail and telemarketing.
Are you the smartest person in the room? I can pretty much never say yes - but more often than not, I can tell who in the room thinks they are. Inevitably, they want everyone else to think it, too. It's an unattractive quality in a co-worker and one that creates lots of unnecessary tension.
In the year 1942, science fiction writer Isaac Asimov introduced the Three Rules of Robotics in his collection of short stories, "I, Robot." Asimov set the rules coming from the Handbook of Robotics, 56th Edition, 2058 A.D. What was once an unimaginably distant time in the future is now knocking with increasing intensity on the door of the present. And Elon Musk, for one, is worried, noting, "AI is a fundamental risk to the existence of human civilization" Musk believes, Rules of Robotics or no, we won't be able to control this genie once it gets out of its bottle.
Journalist (and former 'MediaPost' columnist) Bob Garfield took to the stage in Philadelphia last week, sharing 90 remarkable minutes of his life story for his one-man show "Ruggedly Jewish." It was the abridged version -- to be sure. But along the way he covered artichokes, an armed abduction, a celery museum -- and anti-Semitism.
Remember when propaganda used to be straightforward? It came in the form of leaflets, flyers, treatises. It was aired on state-run television and broadcast on state-run radio. In its more insidious form, it came via "independent media" -- without the audience being aware of how much that media may have been controlled by shadowy authority figures lurking in the background. Those were the days. Today, thanks to the disintermediation of the media, propaganda happens online, peer to peer, by armies of trolls and bots crafted ever more exactingly to resemble real humans
They're called the "duopoly" of online advertising. Facebook and Google account for 75% of the U.S. digital ad spend - and almost all of its growth, according to the Interactive Advertising Bureau. Facebook reported 45% growth in the last quarter and Google's parent company Alphabet posted earnings of $26 billion, 87% coming from advertising revenue. But are these behemoths about to be blindsided by a fierce competitor with a better ROI?
When I was in college, I took some journalism classes (that's kind of a requirement at Syracuse) and I was taught that journalists are responsible for the fair and accurate reporting of the news. Journalism was a noble profession. And the evening news anchors were able to separate their personal opinions from the facts of the day. These days we live in a world where journalists are unable to separate fact from opinion. As a matter of fact, our world discourages that separation, instead fostering the opportunity for journalists to become pundits and to embrace more sensational types of reporting. ...
Adobe just released its Consumer Email Survey Report. And one line from it immediately jumped out at me: "We've seen a 28 percent decrease in consumers checking email messages from bed in the morning (though 26 percent still do it)." Good for you, you 28% who have a life. I, unfortunately, fall into the pathetic 26%.
Memory -- you may think it's something permanent, but in fact it's far more permeable than that. When you think of what happened yesterday, you have a picture. Ten years later, the memory changes. And so, on the 16-year anniversary of the attacks on the World Trade Centers, it's worth taking a moment to understand the changing nature of memory.
The Farmers Insurance's campaign tag line, perfectly delivered by Oscar-winning actor J. K. Simmons, is: "We know a thing or two, because we've seen a thing or two." I love this line, as it suggests Farmers policies constantly evolve because of its consumers' experiences. We all know a thing or two, and as we get older and gather more experience, we might even know a thing or three. One such area where I now know a thing or three is marketers' biggest reasons for wanting to change. And as the marketing world descends on Cologne, Germany for dmexco, I thought ...