Controlling exactly what inventory slot goes to what advertiser for what desired audience or outcome is where market power is moving today.

Content marketers know authoritative writing earns attention. GEO adds a layer of technical specificity that content marketers alone don't always bring.

In a world where the media is telling us to expect something bigger, better and more exciting, real life will never live up to our expectations.

Two TED sessions made this "truth" clear: Today, truth is harder to define, harder to agree on, and harder to maintain as a shared construct.

The case has evolved into a bit of a masterclass on unintended consequences.

Not cool: spending the majority of a TV budget on streaming, certain that no one who matters anymore is watching linear TV.

The media plan was a tool, and like every tool in this industry, it will be replaced by a better one.

We need a reliable zeitgeist to set our personal compass to. Instead, we're seeing an algorithmically defined slice of zeitgeist, served exclusively to us.

Using the word "civilization" erases the boundary between soldier and civilian, between military objective and cultural existence.

Net favorability for AI "anything" is sitting at around -20, but nearly 53% of Americans are using AI regularly in their daily lives.