Skyrocketing AI shakes up the playing field, as a record four brands now top the $1 trillion mark. Read the full story by Sarah Mahoney

Paul D. Clement served during the George W. Bush administration and has argued more than 100 cases before the U.S. Supreme Court. He will act as lead counsel for X … Read the full story by Wendy Davis

Showing brands and advertisers that legacy TV media's linear TV business has what it takes now more than ever is key. The message is: We need to deliver more proven … Read the full story by Wayne Friedman

As brands push for more specific business outcome data, execs say siloed business outcomes from individual TV network/streaming sellers do not provide a unified look at overall media campaign results. Read the full story by Wayne Friedman

"If the last couple of years were about proving we're a durable player, this year is about establishing ourselves as a formidable one," promised ad chief Amy Reinhard. Read the full story by Wayne Friedman

At its Brandcast upfront, YouTube execs talked about the platform's content foundation and creator content focus, distinguishing it in comparison to other channels. Read the full story by Wayne Friedman

Jimmy Kimmel restrained himself from making his annual monologue at the Disney Upfront this week all about his battles with Donald Trump. Read the full story by Adam Buckman

As part of its upfront presentation Monday, NBCU announced it will scale up its 'Performance Insights Hub,' its full-funnel outcome data platform for brands' media schedules, on all NBC linear … Read the full story by Wayne Friedman

WBD is launching an "always-on" measurement and attribution dashboard, emphasizing efforts to focus on real-time insights and business outcomes for in-flight campaigns. Read the full story by Wayne Friedman

In a first, Truth Social has taken the No. 2 slot (just behind Fox News) among right-wing news sites, thanks in large part to Trump's chaotic messaging about the war … Read the full story by Joe Mandese

"Netflix sold subscriptions to its programming as an escape from Big Tech surveillance," Attorney General Ken Paxton alleges in a complaint filed Monday. Read the full story by Wendy Davis

"Yelp has taken full advantage of the Texas market and all the economic benefits that have come along with it but now seeks to choke off the State's ability to … Read the full story by Wendy Davis

With membership intelligence as a competitive weapon, the company is pushing into denim and expanding swimwear. Read the full story by Sarah Mahoney

The brewer also consolidated its creative agency roster and awarded Publicis Groupe a global production remit. Read the full story by Steve McClellan

Through a dedicated Hertz Car Sales showroom, shoppers on eBay will have access to more than 8,000 vehicle listings, according to the rental car brand. Read the full story by Tanya Gazdik

The framework measures projected customer value over 52 weeks, enabling advertisers to gain insight into sustainable relationships and future revenue, rather than short-term sales. Read the full story by Laurie Sullivan

"Authority is no longer controlled by editors," reads a new report from PR firm 5W advising brands and PR pros to pitch the primary sources of AI engines instead. You … Read the full story by Joe Mandese

Nearly two-thirds of Americans now distrust AI, and yet, usage keeps climbing. Read the full story by Rob Williams

This week he covered 40.5 miles in 13 hours as part of the American Cancer Society's Cancer Free Challenge. Read the full story by Richard Whitman