|Marketing Investment Decision Support: It's About Time|
Ever feel like you're trying to drive your brand forward while looking in the rearview mirror? Get this white paper to learn how to:
- Optimize timing along with channel mix and spend (especially for seasonal products and programs)
- Account for market conditions in your marketing planning decisions
- Leverage these factors to improve brand performance (and predictability)
|Buyers Guide for Evaluating Identity Graphs & Management Solutions|
People-based identity helps you see customers like never before, enabling a fuller understanding of first-party audiences across all devices and channels. But where do you start with identity solutions? Download the guide to evaluating identity graphs and management solutions and kick-start advanced targeting capabilities, deeper insights, enhanced customer experiences, and even applications beyond martech.
|The New State of Audience Data Quality|
Lotame commissioned an independent media research company to conduct a survey with 300 brand marketers on audience data quality to uncover key trends, behaviors, concerns and decisions being made around purchasing and/or using audience data. A few survey findings include:
Nearly 100% of marketers view audience data as valuable
42% of marketers purchase demographic (age, gender) data
While 84% of marketers prioritize accuracy, only 20% are very confident in data accuracy
25% of marketers would pay 10% or more for their data if it was higher quality
View the full research report for data quality challenges, quality-control practices, and more.
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