The Attribution Albatross

Ever since John Wannamaker’s immortal quote that ‘“half my advertising isn’t working, I just don’t know which half”, advertisers have been on a mission to find out what works.  Over the last century and a half, the single biggest obstacle to accurately answering this question has been Attribution. Many variables contribute to a success, but how do I know which ones contributed the most, and which contributed little to nothing to the result?   Attribution modeling isn’t easy, and only someone who isn’t concerned about the outcome would suggest that it is. This Whitepaper takes a look at several reasons why Attribution fails and outlines how marketers can avoid the trap by implementing strategic checks and balances.

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Your Secret Weapon to Getting New Clients

It's about placing the platform right in the client's hands.

Using marketing automation in your pitch is a near sure-fire way to win over prospective clients. You get to demonstrate your expertise with the platform, and clients can see exactly what’s missing in their marketing strategies.

In this agency guide, you will:

·      Learn how one agency uses marketing automation to sell marketing automation

·      Discover how to personalize each pitch with the client’s data, logo, etc.

·      See how one agency increased its monthly recurring revenue by 30%

 Integrating marketing automation into your own strategy makes it easy to find new clients, pique their interest, and get them to say yes.

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For Sponsored Whitepaper opportunities, please contact Seth Oilman at or 212.204.2012