TV Viewability in the Age of the Distracted Viewer

Viant’s new report, TV Viewability in the Age of the Distracted Viewer, dives into the challenges facing television advertising in 2018 – everything from second-screen distraction to the DVR and rise of OTT – and explains how an effective cross-device strategy can help marketers achieve their goals.

 

This report reveals:

  • How to retarget TV viewers on their companion devices while they’re in front of the TV
  • Why and how marketers are using to OTT content to reach viewers in a television-like environment
  • Why you need a different marketing strategy to reach Big Bang Theory fans versus viewers of the Today Show

 

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Bridge the Gap between TV and Digital

Bridge the Gap between TV and Digital
 
Read our whitepaper to learn:
  • How Cast can help you connect new digital media to traditional TV ads in your campaigns
  • Why increasing the connectivity of your channels will lead to a virtuous cycle of value
  • How an American department store reached their audience with connected TV and digital ads
 


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Relevance is Everything: Personalizing Ads Based on Location and Purchase Behavior Can Boost ROAS 4X

According to eMarketer, over half of U.S. companies use some form of multi-channel attribution to measure campaigns, but only 8 percent of client-side marketers have combined customer data from multiple databases. The pressure on marketers to justify their marketing spend is increasing, and attribution modeling is becoming a higher priority.

Unfortunately, current attribution models aren’t able to provide a full view of the online and offline purchase journey.

This white paper from IRI explores the various types of attribution models available in the market and demonstrates why a hybrid cross-channel multi-touch attribution model is the ideal approach for today’s CPG marketers.

 


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For Sponsored Whitepaper opportunities, please contact Seth Oilman at seth@mediapost.com or 212.204.2012