A smartphone screen is limited by size and so offers less reading space than direct mail, now being used in new and exciting ways.
Data is the engine for growth and must be at the center of a company's strategy in order to deliver results.
With storytelling - unlike other forms of communication - you listen differently. You remember more. You connect at a deeper level.
Malware-driven advertisement are monetizing fraudsters, while interrupting the flawless customer experience companies strive to deliver and damaging brand equity.
How should healthcare companies adjust to avoid irrelevance? Here are some suggestions.
Are brands paying homage to the creative subcultures that helped develop popular culture as we know it today?
The Association of National Advertisers' Bill Duggan, interviewed Kawaja on the challenges and opportunities in today's complex marketing ecosystem.
Whether they are millennial moms or Gen-Xers, mothers control purchases for the whole family, from her spouse's office to child's classroom gift exchange.
A host of issues make hiring one of the most challenging aspects of taking programmatic in-house, either partially or fully. Here's how to get started.
Proper metrics help marketers shift budgets and strategy quickly in order to capitalize on changes in consumer behavior.