• STRATEGY
    The Power Of Direct Mail -- And How To Get It Right
    A smartphone screen is limited by size and so offers less reading space than direct mail, now being used in new and exciting ways.
  • DATA
    3 Data-First Marketing Strategies To Drive Business Growth
    Data is the engine for growth and must be at the center of a company's strategy in order to deliver results.
  • STRATEGY
    Boost Marketing With Storytelling
    With storytelling - unlike other forms of communication - you listen differently. You remember more. You connect at a deeper level.
  • RETAIL
    What Online Retailers Can Learn From Amazon's Malvertising Lawsuit
    Malware-driven advertisement are monetizing fraudsters, while interrupting the flawless customer experience companies strive to deliver and damaging brand equity.
  • HEALTH CARE
    Healthcare: Ripe For Disruption, Primed For Innovation
    How should healthcare companies adjust to avoid irrelevance? Here are some suggestions.
  • STRATEGY
    LGBTQ Representation: Where Marketing Falls Short
    Are brands paying homage to the creative subcultures that helped develop popular culture as we know it today?
  • TECHNOLOGY
    New LUMAscapes To Come: Q&A With LUMA's Terry Kawaja
    The Association of National Advertisers' Bill Duggan, interviewed Kawaja on the challenges and opportunities in today's complex marketing ecosystem.
  • 6 Overlooked Tactics For Marketing To Moms This Holiday Season
    Whether they are millennial moms or Gen-Xers, mothers control purchases for the whole family, from her spouse's office to child's classroom gift exchange.
  • PROGRAMMATIC
    How To Build A Programmatic Team
    A host of issues make hiring one of the most challenging aspects of taking programmatic in-house, either partially or fully. Here's how to get started.
  • STRATEGY
    Why Your Poor Marketing Results May Really Be a Measurement Problem
    Proper metrics help marketers shift budgets and strategy quickly in order to capitalize on changes in consumer behavior.
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