Fandom now resembles a relationship, rather than media consumption. Are brands paying attention?

The companies that should be testing ChatGPT Ads are the ones with experimental media budget, not brands looking for a silver bullet.

Just one smart strategy for marketers: Build city-by-city cultural maps before finalizing media, creative or partnerships.

Distrust isn't a marketing problem. It's a systemic problem.

If you're only measuring impressions, you're missing most of the value that an influencer campaign creates for your brand.

More and more, the question is not whether audiences will see your content. It is whether artificial intelligence will reference it.

Play builds relationships now, and relationships drive loyalty -- not a program, not a discount, but a feeling.

Marketing isn't a purchasing function; it's an investment function. Investors care about where capital can generate outsized returns.

The person you design for isn't always the one who drives adoption or who guides the path to purchase.

Select up to five strategic territories to create clear guidelines for names. These can be as simple as "summer fun" or heady as "Greek mythology."