Are Marketers Prepared For The Convergence Of B2B And B2C Audiences?
    For decades, the worlds of business-to-consumer and business-to-business marketing have been separated. As a result, B2B marketing lags behind the B2C space when it comes to technological adoption and sophistication.
    Using FOMO To Create Channel Marketing Engagement
    If you participate even casually in social media, you probably know about FOMO - the fear of missing out - even if the name is unfamiliar. Maybe you found out about a great party a day after it happened or were scheduled to be out of town while your favorite team is playing a home game.
    AI In Influencer Marketing: Buzzword Or Real Deal?
    Since the onset of artificial intelligence's use for previously manual business functions, headlines have both heralded the technology and criticized its potential to take over myriad jobs. The influencer marketing industry has been the latest to discuss where smart AI integration can occur, and even integrate artificial intelligence directly into campaigns. But, with exciting technological advancements poised to support smarter influencer selection and management, AI will neither replace the tastemakers of the future nor will it eclipse the need for human marketing experts to continue to drive innovation in marketing strategy.
    The Truth Behind Today's Powerful Email Marketing
    Email marketing is different than what it used to be few years ago. Technological innovations have forever changed the way brands communicate with consumers. If you intend to improve your click-through rates, you need to adopt a few new tactics and explore the finer details.
    Equal Partnership Between Millennial Parents Really Means More Work For Both
    Today's feminism stresses that true equality must come not only from women being equal in the work place, but also from men contributing equally at home. Millennial parents are the first to try to take on this challenge of equal contribution both in terms of the paychecks they bring home and the work that goes into childcare and household chores. Millennial parent attitudes are proving that it truly is a challenge as both parents seem to be taking on more and working harder without benefiting from the relief that their partner should, in theory, provide.
    4 Things To Know About The Chinese Luxury Consumer
    Chinese buyers have stepped up their purchases of New York City real estate in the last few years. What's notable about these buyers is they often build their own skyscrapers rather than just purchase historic buildings. For buyers from China, history doesn't play as large a role as the property's potential does.
    Technology Companies And 'Treatment'
    The world of healthcare has changed profoundly. With technology and media companies disrupting every stage of the patient's health journey, the paradigm of care has finally shifted.
  • DATA
    Measuring The Wrong Data Is Costing Marketers Billions
    Today's data-driven world has resulted in the emergence of data as an organization's most valuable resource and cornerstone of corporate strategy. Marketers are using this information to drive smarter, more creative decisions. But all the data in the world is useless if marketers are measuring the wrong things, and may cost marketers billions of dollars in wasted resources.
    When Is Using A Cellphone Not Mobile Usage?
    When we forget about the distinction between a mobile ad impression and consumer mobility as behavior.
  • MOMS
    Is The Mommy Blogger Bubble About To Burst?
    It's been a bad month for mom influencers, to say the least, particularly if you happen to be one of the few who buys followers. First, Proctor & Gamble was flagged for using "fake influencers" and then, this week, Unilever announced it will ban working with crooked influencers.
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