CPG Insider
by Sarah Mahoney, Staff Writer
The snack brand hopes its Disney tie-in will enchant hungry young fans -- and close an awareness gap. Read the whole story
by Fern Siegel
The creative is inspired by Northern Renaissance paintings. Read the whole story
by Teresa Buyikian
In one spot, the soccer star is an oasis of calm during a lively (beer-throwing) Word Cup watching party. Read the whole story
by Sarah Mahoney
Class is in session: The brand bets the actor can move men off their tired old deodorant with new better-for-you ingredients. Read the whole story
by Sarah Mahoney
The brand hopes to turn its GOAT-powering strength into genuine connections. Read the whole story
by Les Luchter
Recent activations include a virtual gallery displaying art created with menstrual blood, a longtime practice once censored by museums. Read the whole story
by Sarah Mahoney
With a stunt at Yankee Stadium and "Ore-Ida or Nothing" campaign, the brand aims to win over the next generation of frozen potato fans. Read the whole story
by Les Luchter
With the exchange, users scan an expired over-the-counter pain product and unlock a code to switch to Advil. Read the whole story
by Sarah Mahoney
The launch combines a new texture with familiar -- diabolical -- plot devices. Read the whole story
by Teresa Buyikian
After recently entering into a strategic partnership with Molson Coors, the non-alcoholic Fever-Tree's first campaign rolls out nationally this month. Read the whole story