NBC's "Tonight Show Starring Jimmy Fallon" had the best results with 15.2 million uniques, while CBS' "Late Show With Stephen Colbert" had a 30% increase in unique viewers in April 2026 vs. April 2025 to around 6.5 million.

There are significant reasons to buy news content -- "meaning advertisers who avoid news scenes altogether are leaving money on the table."

"Hybrid" households with viewers 50+ are overrepresented at a 114 index, compared to homes headed by 18- to-49-year-olds, which index at 85.

A recent iSpot study found 45.5% of respondents say business outcomes are key, while 28.5% point to verified ad delivery.

Linear TV is a cost-effective channel with extensive reach and long-term benefits, a new report from Circana finds.

Movie viewers see an average of 36 minutes of uninterrupted film content between ad breaks vs. 14 minutes for TV series episodes, Ampere Analysis finds.

A new study found 74% of respondents felt a brand's values "significantly influence" their purchasing decisions and nearly a third say they are "critical," according to video content aggregator VideoElephant.

Hub Entertainment Research notes that some of the strongest aggregators are led by Amazon Prime Video, where 54% of respondents say they use it to get one or many streaming services.

By 2028, around 20%-40% of spending among Paramount Skydance, NBCU and Walt Disney will be on sports programming, according to one market analysis from MoffettNathanson Research.