• Even Positive Fake Reviews Can Improve Paid Search Conversion Rates
    It looks like bogus online reviews for rehab centers are back. They began appearing on Craigslist sometime in March, promoting part-time jobs for a social media assistant.
  • GDPR-Related Searches Rising On Organic, Driving Up Paid Cost Per Clicks
    As the deadline for the European Union's General Data Protection Regulation compliance draws closer, searches for the acronym "GDPR" on Google's search engine continue to rise. It prompted companies like Adobe and IBM -- which offer consulting services -- to buy up search terms, driving up the price of keywords.
  • Search Terms Reflect A Change In Grocery Shelves
    If product categories shelved in center-store aisles have become more important, per a new Catalina study, then using product segment words to promote the items in paid search ads should become a key campaign driver.
  • Wish List: A SEO Tool From Alexa.com To Identify Bad Links, Create Disavows
    Altitude Agency CEO Sean Hakes has been talking with Alexa.com about creating an SEO tool that would allow marketers to identify bad links and create disavows in one dashboard.
  • TurboTax, H&R Block Dig Deep In 2018 For TV, Paid-Search Ads
    Companies that prepare taxes spent more than $192 million to advertise on TV across U.S. national, cable and Spanish-language TV through April 4. TurboTax accounted for $93.4 million -- nearly 49% of the total.
  • Google And The Path Of Objective Opinions
    Guillaume Chaslot, a computer programmer who worked on recommendations at YouTube, believes the algorithm leads searchers down a specific path -- not the one the person searching for answers usually takes.
  • Google Developing Merchandising Analytics Services
    Google is in the early stages of developing a merchandising suite of analytic tools to improve performance and reduce complexity. Some of the tools will be supported by data in Shopping that offers insights into queries and the mix of products that consumers purchase together.
  • Forrester Estimates E-commerce On Smartphones Will Reach $209 Billion In 2022
    Forrester's latest U.S. mobile and tablet commerce forecast for 2017 to 2022 estimates that Americans spent $153 billion on retail products using their mobile devices in 2017.
  • SMBs Still Struggle With SEO, Paid Search
    The growth in 2017 from the Total Median Effectiveness score was primarily driven by companies such as Pinterest at 19%, LinkedIn at 17%, and Twitter at 13%. SEO came in at about 8%, and paid search even less.
  • Gartner Analyst: Marketers Struggling with Parts Of GDPR
    The terms and requirements for consent to use the data remain one of the greatest challenges for marketers, according to Andrew Frank, Gartner Research analyst and vice president.
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