Brands running organic search strategies on Google should tailor the content to their niche market. That's how Google helps marketers pinpoint the messages that satisfy the query.
In 2017, Google searches for "Black Friday" saw the highest growth spike immediately following October 31, and the week of Black Friday.
Two different studies analyzed two sets of political ad data. The numbers show where, when and how monies are spent, and who they reach.
On Monday Amazon announced a retail partnership with reality show 'Shark Tank,' which gives entrepreneurs a platform to showcase their products and ideas to gain possible backing from celebrity investors.
Marketers spent 13% more in Q2, driven by click volume and higher cost per click. The U.S. came in at 12%, followed by the UK at 14%, and Europe at 19%, according to recent data.
Bing released 2018 growth numbers, expecting consumers to spend 5.1% more this year -- up from 4.2% in 2017, excluding gasoline and automobiles.
STAT Search Analytics focuses on rank tracking and search engine result page analytics for enterprises and digital agencies. Moz expects to unveil new integrated solutions for enterprises next year.
The joint vision centers on how companies compete on experiences rather than price and product. Adobe announced integrations on Tuesday that bring analytics and personalization of Magento's Commerce Cloud into Adobe's Experience Cloud.
Bing plans to disallow U.S. and ballot measure ads. The changes will impact any U.S. candidate or political organization running advertising campaigns across Bing's ad network.
A new study suggests Google gives greater visibility to a higher proportion of search results critical of President Trump, while Bing and Yahoo tend to be more pro-Trump. The data may give marketers more insight into consumer behavior on the engines.