Google insists that those using its services can control the information the company tracks by turning location history off in their smartphone, but a recent investigation by the Associated Press suggests otherwise.
Google offers an SOS alert for the California wildfires. A query for "California wildfires" returns a list of information about the California wildfires. The SOS alert is really about helping people in times of crisis and giving them access to timely information about a specific situation. It was introduced in July 2017.
About 52% of marketers participating in a survey about serving an exceptional customer experience (CX) to millennials said they must adapt to changing preferences that have long-term effects on the company's business. Some 37% of marketers said they're under pressure to adapt to millennial preferences.
Porch.com, which helps consumers find professionals and costs for home improvements, recently inked a deal with Microsoft to serve data on the Bing search engine.
This year's back-to-school ecommerce sales will likely exceed those in 2017, but not for in-store -- part of what seems to be a bigger shift toward online back-to-school sales.
Uberall, which focuses on nearby listings, announced on Tuesday a partnership with TripAdvisor to help its consumers not only find the business listing online and lead them into the physical store, but help the companies with the listings gain access to more of the data surrounding reviews.
In May, Bing released a hotel booking feature with aggregated pricing from third-party booking sites. Now intelligent search features allow consumers to view pricing trends.
An eMarketer report analyzes the implications of voice and the barriers to adoption for consumers and marketers, looks at some early experiments and offers advice for planning a voice strategy.
A study finds that 57% of marketers say their approach to Facebook advertising won't change despite the company's woes. Platforms such as Instagram, YouTube, and LinkedIn are getting more of the budget due to the rise of video.
Some 83% of businesses think their digital marketing efforts are effective in helping them achieve their goal, but 44% name SEO as their least popular digital marketing channel.