AI technology being developed will complicate the SECURE Data Act. This proposed bill could end a confusing patchwork of regulations, but it introduces several technical hurdles.

Google has introduced three agentic safety features that reduce advertisers' manual administrative burdens, allowing them to focus more on campaign performance rather than troubleshooting.

Microsoft Advertising introduced general availability in the U.S. for Universal Commerce Protocol feeds in Microsoft Merchant Center to help businesses improve visibility for products and streamline how they are surfaced in Microsoft Copilot based on structured data that brands provide.

Whether it would lower costs for the entire industry by applying it to AI targeted ads and content remains to be seen.

OpenAI will compete for performance ad budgets as it readies a conversion tracking pixel for ChatGPT ads. The company began testing ads in February.

Lyft released data from a study analyzing experiences and real-life moments of today's generation, which represents 24% of riders and 28% of rides and often head to restaurants, nights out and events.

Meta's ad-measurement updates - an AI-assisted Meta Pixel upgrade and a one-click setup path for Conversions API - are intended to reduce technical complexities that separate advertisers with resources from those without.

About 65% of Americans have used AI search in the past six months, but only 15% trust it "a lot," a recent study finds. People have a difficult time trusting in the context of the content.

Advertisers may think agentic creates another audience they need to reach online, but Flywheel Chief Creative Officer Phil Camarota believes there is still only one - humans. Here's why.

A campaign by the FAA and Transportation Department targets video gamers for the job of air traffic controller, and notes this type of expertise is crucial for keeping skies safe, with an average of about 45,000 U.S. flights per day.