YouTube rolled out interactive and immersive features including conversational AI search, gaming title cards, family groups, and chapter navigation to smart TVs and gaming consoles in its Q1 2026 update, but the company has its eyes firmly on artificial intelligence.

Moving performance advertising and marketing deeper into TV, Comcast has released a local tool via the Model Context Protocol open standard for connecting AI tools to external data sources.

A study by Taboola found the major barrier to broader agentic AI adoption in campaign management is the challenge of integrating these solutions into existing technology. But marketers say they would expand budgets outside of search and social if give the opportunity to run agentic across the open web.

Gartner's spending survey shows how CMOs fund AI initiatives despite budget pressure and use the tech to support strategies. CMOs attribute the ability to do more with less to AI.

As AI begins to disrupt the economy, some believe states or the federal government can generate additional funds through a tax on AI computing.

Google Search, Shopping, and Performance Max campaigns will soon have AI-powered bidding and budgeting to help advertisers meet and manage campaign goals.

Google's personal agent "Remy," currently being tested in the Gemini app, can act on behalf of humans - but the ad industry is only beginning to explore these advancements.

Year-over-year digital ad growth has fallen to low single digits and is projected to dip below 3% by 2029 - the slowest pace in the past 18 years, according to a report released today by Borrell Associates.

The average U.S. user of Google generates about $1,605 per year in advertising value, according to a report by technology firm Proton. Where does it go - and who gets it?

Ads will become more important to Apple, as the company builds on the types of devices and services it offers.