• Google AMP Update To Discourage Publishers From Using 'Teaser Pages'
    Publishers have developed workarounds -- AMP teaser pages that allow readers on mobile devices searching for content on google.com to find the content on regular pages, but click through from AMP-only sections on Google.
  • Voice: When Is It Okay To Hear An Ad?
    Although voice is the new user interface and search tool and a source of revenue for brands, the software behind hardware assistants doesn't always work. Eighty-five percent of respondents to a survey released by Invoca on Thursday said they would type keywords into an online search if the voice assistant couldn't produce adequate answers when buying a product or contacting a business.
  • Bidalgo Partners With Google, Builds On Mobile Universal App Campaigns
    In a partnership announced Wednesday with Google, Bidalgo is joining the Premier Partner for Mobile Advertising program in Google's Universal App Campaigns to help app marketers "master" UAC, which helps marketers target ads based on business goals across Google Play, Google Search, YouTube and the millions of third-party sites and apps in the Google Display Network.
  • Voice Recognition Technology Could Pose New Threat To Advertisers
    As more consumers begin to make purchases with their voice, the ability to identify the person through inflections and behavioral tones in their speech patterns could help to improve ad targeting -- if skillful impersonators cannot fool the technology.
  • Study Finds All Search Ranking Factors Feed Off One Another
    Direct website traffic is the most influential ranking factor among 17 influences, according to the findings from a study released Monday. It turns out that when those searching online type in a URL to go directly to a website it is a good sign to Google that the domain has high authority and value.
  • Google Asks U.S. Government For New Online Political Ad Rules
    The Russian influence seems to go much further than political ads. Google says the company's circumstance is different from other companies like Facebook and Twitter because it allows political ads to serve through its search engine, website with its ad-serving platform called AdSense, and video site YouTube.
  • Trust: The Five-Letter Word Google Is Working To Improve For Publishers
    Knowledge Panels on Google for news publishers will help people learn more about publications in search results and establish trust in unfamiliar publications by allowing them to reveal useful information based on search queries.
  • Study Says Use Of Chatbots Rising
    Two in five marketers participating in the study believe chatbot use will increase for their company in 2017. Respondents with 15 or more years of experience noted the need for chatbots, with 49% saying they plan to increase their use of chatbots.
  • Data Enables Google Search To Serve Estimated Restaurant Wait Times
    Data can just about make anything possible, include estimating the wait time at a restaurant and comparing one product with another. Uber Eats uses data and algorithms to determine order and delivery times for food.
  • Google, Microsoft, Facebook Made Us Do It
    Companies are not supposed to be able to pinpoint someone's exact location, but location tracking using search and other data from mobile devices has made it increasingly feasible.
« Previous Entries