Nicola Smith is Southwest's Senior AI Advisor, working at the intersection of AI and marketing. She's helping build an AI strategy that doesn't answer "What can AI do?" but "What should AI do?"

This week we sat down with Nate Skinner, Senior Director of Global Brand at Squarespace, to explore how their Emma Stone Super Bowl spot came to life and the bold strategy behind it.

Chili's is crushing the social media game. They've built a community that's more passionate about queso than skincare. We sat down with Director of Social Media Luz Bickert to hear how their creator playbook works.

This week we sat down with Cole Moir, VP of Brand & Digital Marketing at TCL Electronics to find out how the brand is evolving to compete in the saturated TV market.

This week, Doug Parks sits down with Amber Minson, CMO at Sleep Number to understand how the storied brand is reimaging itself for a new era that puts the customer benefit at the center.

Taylor Morrison is one of the largest homebuilders in the country, and they're asking a simple question: Why can't we be direct-to-consumer brand? We went 1:1 with CMO Stephanie McCarty to get the answer.

How do you modernize 1PD when the foundation was never built? How do you unlock growth with loyalty? We sat down with CMO Leana Less to hear how she's proving marketing is an investment.

Dutch Bros has tapped into Gen Z culture and tastes across their menu, marketing partnerships, and creative. This week, Doug Parks sits down with Debbie Beisswanger, SVP of Brand Marketing at Dutch Bros to discuss.

Marketing's throwback era blurs innovation and nostalgia. Volkswagen revived its iconic voice during the Super Bowl; we explore the strategy and insights from CMO Rachael Zaluzec on when heritage drives relevance for new audiences today.