Lisa Perez and Alexis Gossard break down the strategy behind One A Day's "Health Doesn't Need to Be Ludacris" campaign, sharing lessons on celebrity alignment, social performance, and creating partnerships that resonate across generations.

NP Digital's SVP of Growth Marketing writes, "For years, marketing rewarded effort. Growth was tied directly to how much manual work your team could produce. That relationship is breaking down."

This wireless challenger partnered with Ted Danson, teamed up with golf legends, and promoted savings with a race car sliced in half. Guess which brand is growing its retail footprint while competitors close locations?

Ask Kirby Kennedy, anything! The Social Media Manager - Strategy & Influencer Management from Sargento will be answering your questions during our next Backstage Exclusive. Submit them to Barbie@MediaPost.com.

Price comparison sites flatten every brand. John Acosta explains how Hertz escapes the commodity trap through surprise, delight, and the one activation that proved emotional marketing outperforms discounting: golden retrievers at the airport.

Brainlabs' Chief Solutions Officer writes, "As we work through the AI-driven evolution of consumer behavior, success is still rooted in the core purpose of advertising: reaching the right people and influencing their actions."

Ashleigh Griffith reveals why out-listening beats outspending, how insight-driven operators separate signal from noise, and why the brands winning in QSR today are building trust one consistent experience at a time.

At our CPG Summit in Savannah, leaders from Coca-Cola, Land O' Lakes, Kimberly-Clark, Goodles, and Sargento shared insights cultural relevance, leadership buy-in, fan engagement, and real-time optimization in creator-led campaigns.

Glenn Oyoung unpacks how Covered California expanded into eight languages, backed multicultural marketing with real investment, and why building year-round community trust matters as much as enrollment campaigns.

Good Apple's AVP, Search writes, "You've heard of Bryan Johnson. Entrepreneur turned professional biohacker. The venture reminds me of the working person's relationship with AI. It reflects a deeper divide between the haves and have-nots."