At our Financial Services Summit in Nashville, leaders from Wells Fargo, JPMorgan Chase, Equifax, Vanguard, Debt.com, shared insights on AI, personalization, data-driven omnichannel strategies, and discoverability.

Brand personas often live in slide decks and strategy docs. Georgia Margeson explains how one was turned into a cross functional decision making tool that now guides marketing, product, operations, and social while shaping a more consistent and customer centric strategy.

Micheal Gumbert, Media Director, Unlock Health writes, "What do Alysa Liu and Rory McIlroy have in common? The thing they share in common is a mindset, ironically both forged in hardship. "

Nate Levinson reveals why unified planning beats siloed budgets, how platform-native content outperforms polished production, and why the brands winning on social today let creators lead.

At our OOH Summit in Nashville, leaders from Dentsu, SHEIN, Cayman Islands Department of Tourism, INNOCEAN, NPRP Media shared insights on driving attention, weather-triggered DOOH, experiential activations, and socially driven OOH campaigns.

FiiZ Drinks' Director of Marketing writes, "Today's consumers are no longer satisfied with one-size-fits-all products or experiences. What was once considered a value-added feature is now an expected part of the customer experience. "

Northwell reaches people before they need care. Ramon Soto explains how AI, proactive personalization, and purpose-driven campaigns tackling gun violence and mental health are rewriting what healthcare marketing can be.

Lisa Perez and Alexis Gossard break down the strategy behind One A Day's "Health Doesn't Need to Be Ludacris" campaign, sharing lessons on celebrity alignment, social performance, and creating partnerships that resonate across generations.

NP Digital's SVP of Growth Marketing writes, "For years, marketing rewarded effort. Growth was tied directly to how much manual work your team could produce. That relationship is breaking down."

This wireless challenger partnered with Ted Danson, teamed up with golf legends, and promoted savings with a race car sliced in half. Guess which brand is growing its retail footprint while competitors close locations?