Price comparison sites flatten every brand. John Acosta explains how Hertz escapes the commodity trap through surprise, delight, and the one activation that proved emotional marketing outperforms discounting: golden retrievers at the airport.

Brainlabs' Chief Solutions Officer writes, "As we work through the AI-driven evolution of consumer behavior, success is still rooted in the core purpose of advertising: reaching the right people and influencing their actions."

Ashleigh Griffith reveals why out-listening beats outspending, how insight-driven operators separate signal from noise, and why the brands winning in QSR today are building trust one consistent experience at a time.

At our CPG Summit in Savannah, leaders from Coca-Cola, Land O' Lakes, Kimberly-Clark, Goodles, and Sargento shared insights cultural relevance, leadership buy-in, fan engagement, and real-time optimization in creator-led campaigns.

Glenn Oyoung unpacks how Covered California expanded into eight languages, backed multicultural marketing with real investment, and why building year-round community trust matters as much as enrollment campaigns.

Good Apple's AVP, Search writes, "You've heard of Bryan Johnson. Entrepreneur turned professional biohacker. The venture reminds me of the working person's relationship with AI. It reflects a deeper divide between the haves and have-nots."

When Coca-Cola discontinued Honest Tea, the founder didn't walk away. He turned a viral LinkedIn post into a supply chain movement and launched Just Ice Tea, proving that loyal fans can resurrect a brand with purpose.

At our QSR Summit in Savannah, leaders from Noodles & Co, Church's Chicken, Blaze, Hungry Howie's, Dunkin' unpacked how brands are differentiating, building communities, driving LTOs, empowering local operators, and turning fans into advocates.

Maureen Holden explains how the iconic Miami hotel uses guest data and AI to personalize at scale and why knowing when not to use data is the smartest marketing move of all.

McAfee's Head of Integrated Search writes, "We've brilliantly confused measurement with understanding. Behavior logged is not character understood, and data collected is not desire known."