Wendy’s latest collab welcomes some mischievous little
yellow characters back to the big screen, with early access granted to the franchise’s littlest fans.
The burger chain has teamed up with Illumination’s “Minions &
Monsters,” the latest film in the Minions animated franchise, on two new themed meals for both kids and adults.
Available beginning June 8, the Minions & Monsters Kids' Meal includes
a choice of two piece chicken tenders, four piece chicken nuggets, a hamburger or cheeseburger, and a Jr. Hot & Crispy fries or apple bites with a kid’s drink, along with one of six
exclusive Wendy's Minions & Monsters Kids' Meal toys representing the James, Henry, Ed, Richard, Goomi and Dort Minion characters.
“The best partnerships start with an understanding
of what our fans are passionate about,” said Lindsay Radkoski, U.S. CMO for The Wendy's Company, in a release. “By bringing together one of the world's most beloved entertainment
franchises with Wendy's,… we're creating shared experiences."
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Then beginning June 15, the limited-time Wendy's Minions & Monsters Meal will be available, including the new Banana
Frosty Swirl, which adds a sweet banana cream sauce into a Wendy's Vanilla Frosty base. In addition to the swirl, the meal includes a choice of a Big Bacon Classic or new Spicy Chicken sandwich, a
small Hot & Crispy fries, small Banana Frosty Swirl and one of four Wendy's exclusive “Minions & Monsters” blind box collectibles.
Also inspired by the film are two
new Coca-Cola Freestyle beverages: the Pineapple Minion MischieFizz and Goomi's Glimey Lime.
Los Angeles-area fans can get a sneak peek at the new “Minions & Monsters” meal
onJune 11 at an “immersive, themed drive-thru experience” at the Wendy's location on East Imperial Highway in Norwalk, California.
Illumination’s “Minions &
Monsters” hits theaters on July 1 and tells the story of “how the Minions conquered Hollywood.”