Top of The News
by Tanya Gazdik
Food brands seemed to have the most fun with April Fool's Day this year. Read the whole story

APPAREL
by Sarah Mahoney
Demand for resale has never been stronger. The bottleneck is getting people to sell -- and that changes everything for apparel brands. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
David Mogensen, formerly vice president of global marketing for Uber, announced on LinkedIn he is joining the luxury automaker. Read the whole story
by Sarah Mahoney
One in four clients hadn't heard "you look great" in 30 days -- so Stitch Fix built a campaign around that fact. Read the whole story

HEALTH CARE
by Les Luchter
In one spot, telehealth platform Verily Me shows how it "turns confusing results into personalized answers that actually make sense." Read the whole story

SPIRITS
by Teresa Buyikian
Whiskey brand partnered with outdoor company Realtree for merch including a 45-quart cooler and baseball hat. Read the whole story

COMMENTARY
by Teresa Buyikian
Shake Shack was a new addition to Circana's Definitive U.S. Restaurant Ranking Report, coming in at #47. Read the whole story
by Laurie Sullivan
Smartly.io has become OpenAI's first creative ad-tech partner, allowing advertisers to place ads in the ChatGPT interface where users can engage with the chatbot … Read the whole story
by Joe Mandese
The rebooted print edition and accompanying digital "experience" features a new look, as well as columns including "The Context" intended to put a rapidly … Read the whole story
by Fern Siegel
The campaign highlights freedom and spontaneity. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Search freed users from homepage bloat, got them directly to the pages they wanted -- and the portals died. Read the whole story