by Steve McClellan
SATS, part of Stagwell Marketing Cloud, is an AI-powered platform that replaces demographic assumptions with real-time, behavioral audience insights to optimize media planning. Read the whole story
by Fern Siegel
The U.S. is now the largest market for the children's audio company. Read the whole story
by Fern Siegel
The Knoxville, Tennesse agency hires top talent to bolster capabilities. Read the whole story
by Steve McClellan
WPP said Shah will work with WPP's management team and board on developing a strategic plan for competing effectively and achieving long-term growth. Read the whole story
by Richard Whitman, Columnist
The integration was powered by AI technology developed and distributed in partnership with Framestore, The Martin Agency and Omnicom Media. Read the whole story
COMMENTARY
by Mike Kapetanovic, Op-Ed Contributor
Publicis acquired LiveRamp. Ogilvy invested in sports and creator-focused agency Article 41. Earlier this month, Accenture Song acquired creator and social agency Whalar. At … Read the whole story
by Tanya Gazdik
"We are trying to be fun... and it's not about we win or we don't win, it's about generating conversation," says Stellantis' Francois. Read the whole story
by Colin Kirkland
LinkedIn is launching its first native Creator Marketplace to help brands find and work with relevant creators, and to discover both organic and sponsored … Read the whole story
by Tanya Gazdik
Live sports remained an essential buy for automakers, with the NBA driving largest share of investment and highest concentration of auto intenders. Read the whole story
by Sarah Mahoney
The soft drink brand is turning crazed fans into emotionally overloaded OOH ads. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Organic impressions - not paid media ad impressions - have become the currency for brand citations that serve up in AI-based engines, as recommendations … Read the whole story